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All Journal Welfare: Jurnal Pengabdian Masyarakat
Aditya, Tony
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Environmental Science Social Sciences

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Pelatihan e-SPT untuk meningkatkan Keterlibatan Mahasiswa dalam Mendorong Kepatuhan Pajak Sahad Sakhdiyah, Sahad Sakhdiyah; Mohammad Ryan Badruzzaman, Mohammad Ryan Badruzzaman; Mohammad Firdaus Al-Fattar, Mohammad Firdaus Al-Fattar; Dodi Setiawan, Dodi Setiawan; Natalina, Sri Anugrah; Utama, Yopi Yudha; Zunaidi, Arif; Kusumawardhani, Sayekti Indah; Muyasaroh, Isyrohil; Ardika, Rendi; Aditya, Tony; Yuliani, Yuliani; Rahardi, Deto
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1469

Abstract

The aim of this service is to increase the understanding and skills of the community, especially small and medium enterprises (UKM), in using the e-SPT application to report their tax obligations. The service method used is the presentation method, where sharia accounting students from IAIN Kediri present material systematically through PowerPoint slides and live demonstrations. The results of the service showed the participants' active participation in practical and discussion sessions, which deepened their understanding of the use of e-SPT. Post-activity evaluation showed a high level of satisfaction from participants with the material and method of delivering the training. This activity succeeded in providing real benefits by increasing tax compliance and the use of tax technology among the community, as well as strengthening students' commitment to making positive contributions to society through the dedication of their knowledge and skills.
Konten Kreatif yang Menarik secara Visual dan Emosional sebagai Upaya Meningkatkan Engagement dan Loyalitas Pelanggan Oishi Chicken Fillet Kurnilia, Riska Elsa; Triamita, Viola Yuliana; Atika, Lia Nur; Pramesti, Adilla Puspa; Zuhri, Syaroffidin; Shobari, Moh Khakim; Ramelan, Muhammad Wahyu; Fatmawatie, Naning; Ardika, Rendi; Aditya, Tony; Sugiarto, Suprihantosa
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1744

Abstract

Oishi Chicken Fillet Kediri faces challenges in increasing customer engagement and loyalty amidst increasingly tight culinary business competition. This community service activity aims to develop creative content that is visually and emotionally appealing to increase brand appeal and strengthen relationships with customers. Using the Participatory Action Research (PAR) method, this activity actively involves the owner and team of Oishi Chicken Fillet in the process of identifying problems, formulating strategies, and implementing solutions. The stages of the activity include food photography and videography workshops, emotion-based storytelling strategy training, and assistance in implementing digital marketing through social media. The results of the activity showed an increase in customer engagement of up to 40%, marked by more active social media interactions, and an increase in customer loyalty of 25%, seen from the increasing number of loyal customers. The PAR approach is effective in creating solutions based on real needs while empowering the business community to grow sustainably.
Co-Authors Ardika, Rendi Atika, Lia Nur Dodi Setiawan, Dodi Setiawan Kurnilia, Riska Elsa Kusumawardhani, Sayekti Indah Mohammad Firdaus Al-Fattar, Mohammad Firdaus Al-Fattar Mohammad Ryan Badruzzaman, Mohammad Ryan Badruzzaman Muyasaroh, Isyrohil Naning Fatmawatie, Naning Pramesti, Adilla Puspa Rahardi, Deto Ramelan, Muhammad Wahyu Sahad Sakhdiyah, Sahad Sakhdiyah Shobari, Moh Khakim Sri Anugrah Natalina, Sri Anugrah Sugiarto, Suprihantosa Triamita, Viola Yuliana Utama, Yopi Yudha Yuliani Yuliani Zuhri, Syaroffidin Zunaidi, Arif