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All Journal Welfare: Jurnal Pengabdian Masyarakat
Zuhri, Syaroffidin
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Environmental Science Social Sciences

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Konten Kreatif yang Menarik secara Visual dan Emosional sebagai Upaya Meningkatkan Engagement dan Loyalitas Pelanggan Oishi Chicken Fillet Kurnilia, Riska Elsa; Triamita, Viola Yuliana; Atika, Lia Nur; Pramesti, Adilla Puspa; Zuhri, Syaroffidin; Shobari, Moh Khakim; Ramelan, Muhammad Wahyu; Fatmawatie, Naning; Ardika, Rendi; Aditya, Tony; Sugiarto, Suprihantosa
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1744

Abstract

Oishi Chicken Fillet Kediri faces challenges in increasing customer engagement and loyalty amidst increasingly tight culinary business competition. This community service activity aims to develop creative content that is visually and emotionally appealing to increase brand appeal and strengthen relationships with customers. Using the Participatory Action Research (PAR) method, this activity actively involves the owner and team of Oishi Chicken Fillet in the process of identifying problems, formulating strategies, and implementing solutions. The stages of the activity include food photography and videography workshops, emotion-based storytelling strategy training, and assistance in implementing digital marketing through social media. The results of the activity showed an increase in customer engagement of up to 40%, marked by more active social media interactions, and an increase in customer loyalty of 25%, seen from the increasing number of loyal customers. The PAR approach is effective in creating solutions based on real needs while empowering the business community to grow sustainably.
Co-Authors Aditya, Tony Ardika, Rendi Atika, Lia Nur Kurnilia, Riska Elsa Naning Fatmawatie, Naning Pramesti, Adilla Puspa Ramelan, Muhammad Wahyu Shobari, Moh Khakim Sugiarto, Suprihantosa Triamita, Viola Yuliana