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All Journal JAM : Jurnal Aplikasi Manajemen Hasanuddin Economics and Business Review
Kusnayain, Yesiana Ihda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Employer Branding Towards Generation Z Students Attractiveness on Start-up Unicorn Prameka, Adelia Shabrina; Sanusi, Abdullah; Futari II, Ooji; Kusnayain, Yesiana Ihda
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 2, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i2.2910

Abstract

The development of the world revolution has changed the paradigm and stigmas of organizational quality to increase competitiveness from various human resource perspectives. Increasing global challenges have made the employer branding strategy a concern for global research. This study examines the effect of employer branding on Generation Z students' attractiveness and employer choices at unicorn start-ups in Indonesia. This study uses the Structural Equation Model Partial Least Square (SEM-PLS). This study got a total of 200 respondents who fit the criteria. This study's dimensions of employer branding are work culture, ethics & CSR, diversity, and salary & incentives. From the results of this study, the dimensions that proved to be influential were Ethics and CSR, and Diversity. Besides, work culture and salary & incentives are not proven to significantly affect the attractiveness of Generation Z students to Indonesian unicorn start-ups. Social media is proven to have a significant effect on both attractiveness and choice of workplace (employer of choice) Generation Z students at Indonesian unicorn start-ups
Gender-Based Differences in the Influence of Authenticity and Memorable Experiences on Tourist Loyalty Kusnayain, Yesiana Ihda; Hussein, Ananda Sabil; Wu, Hung-Che
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.11

Abstract

The Indonesian archipelago boasts a distinctive and multifaceted cultural heritage. This study seeks to understand how memorable experiences and authenticity influence tourist loyalty in Indonesian urban heritage tourism. By examining these factors and the mediating role of satisfaction, we aim to contribute to the growth of Indonesia's tourism industry, which, while internationally recognized, still lags behind neighboring countries. Additionally, this study will explore gender differences in these relationships to provide a more nuanced understanding of tourist behavior. Using a structural equation modeling (SEM) approach, this study analyzes data from 350 respondents, who were tourists who visited the urban heritage in Indonesia. This study used cross-sectional data with a purposive sampling technique. The findings reveal that both memorable tourism experiences and authenticity exert a significant influence on tourist loyalty. Interestingly, the findings on gender differences indicate that gender does not significantly influence the relationship between memorable tourism experiences and tourist loyalty. Theoretically, this study enriches the literature on tourist loyalty and gender differences with a comprehensive construct. Finally, this study will be valuable for boosting tourist sustainability by considering a gender perspective, which helps stakeholders with the strategic implementation and policy.
Analysis of Bankers' Perceptions About Smart Technology, Artificial Intelligence, Robotics, and Algorithms (STARA) Kurniawan, Dediek Tri; Kusnayain, Yesiana Ihda; Syaiful
Jurnal Aplikasi Manajemen Vol. 24 No. 1 (2026)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2026.024.1.14

Abstract

The rapid advancement of world technology has had a significant impact on all sectors of work, one of which is banking. From the employee side, technological advances have the potential to take over their jobs in the future. This study aims to investigate the relationship between STARA (Smart Technology, Artificial Intelligence, Robotics, and Algorithms) awareness and job insecurity, as well as job outcomes (job satisfaction and organizational commitment) among banking employees. Data were collected from 171 employees of a state-owned bank in Pekanbaru City, Indonesia. The findings prove the influence of STARA awareness on job insecurity and organizational commitment. Interestingly, STARA awareness in this study was found to affect job satisfaction positively. STARA awareness has been found to increase employees' job satisfaction. However, this study did not confirm a significant effect of STARA awareness on organizational commitment, nor did it support the moderating role of expectation retraining in the relationship between STARA awareness and job insecurity. These results indicate that new technologies are not only considered a threat to job reduction. The implementation of new technologies in banking has introduced roles such as AI data scientists, AI analysts, and robotic process automation specialists. Therefore, companies need to design strategies to prepare employees for changes in the business environment, including mastery of new fields or technologies.
Co-Authors Abdullah Sanusi, Abdullah Adelia Shabrina Prameka Ananda Sabil Hussein Futari II, Ooji Kurniawan, Dediek Tri Syaiful Wu, Hung-Che