Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
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All Journal Asian Management and Business Review Global Review of Tourism and Social Sciences
Mujahida, Sitti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Mastery of financial accounting and market orientation: Driving competitive advantage in Indonesian SMEs Arifin, Arifin; Misrah, Misrah; Mujahida, Sitti; Abubakar, Herminawaty
Asian Management and Business Review Volume 5 Issue 2, 2025
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol5.iss2.art3

Abstract

SMEs play a vital role in economic growth, yet sustaining competitiveness remains a challenge. This study examines the impact of market orientation and financial acumen on SME competitiveness in Indonesia, with innovation capability and resource optimization as mediators and market dynamics and financial decision-making ability as moderators. Using Structural Equation Modeling (SEM) with SmartPLS, data were collected from 500 SME owners and managers across various regions in Indonesia. The findings confirm that market orientation and financial acumen positively influence SME competitiveness, with innovation capability and resource optimization significantly mediating these effects. Additionally, market dynamics strengthen the impact of market orientation, while financial decision-making ability enhances the effect of financial acumen on competitiveness. These results emphasize the need for SMEs to integrate market-driven strategies with strong financial management practices to sustain long-term success. Practically, SME owners should invest in financial literacy, strategic decision-making, and innovation to enhance their competitive advantage. Policymakers and financial institutions should provide financial training programs, market intelligence resources, and innovation incentives to support SME growth. Future research could explore longitudinal studies and industry-specific dynamics to refine SME competitiveness strategies.
Determinants of Consumer Preference for Local Brands: A Comprehensive Review of Recent Literature Thien Duc, Luong Dinh; Mujahida, Sitti
Global Review of Tourism and Social Sciences Vol. 1 No. 1 (2024): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i1.318

Abstract

This article presents a comprehensive review of recent literature on consumer preferences for local brands, focusing on 34 empirical studies published between 2018 and 2022. The study identifies key factors influencing consumers’ decisions to favor local brands over global alternatives by employing a systematic literature review method. These factors include cultural identity, emotional connection, and economic considerations, with a particular emphasis on the role of brand management, social identity theory, and consumer behavior in shaping preferences. The review highlights variations in consumer preferences across different geographic and economic contexts, especially in emerging markets, and explores the competition between local and global brands. The findings offer valuable insights for both researchers and practitioners, shedding light on the complex drivers behind local brand preferences and providing guidance for enhancing market competitiveness. This review also underscores the importance of ethnocentrism, nationalism, and strategic brand management in fostering local brand loyalty. Future research directions are suggested to further explore these determinants and their implications in diverse settings.
Co-Authors Abdul Majid Abubakar, Herminawaty Arifin Arifin Misrah Misrah Thien Duc, Luong Dinh Warka Syachbrani