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-, Nurhapsa
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STRATEGI PEMASARAN ABON IKAN TUNA (Thunnus sp) PRODUKSI UMKM DI KOTA PAREPARE Bahari, Aditya Saputra; -, Nurhapsa; -, Arman
Jurnal Ilmiah Ecosystem Vol. 20 No. 1 (2020): ECOSYSTEM VOL.20 NO 1 TAHUN 2020
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Bosowa

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The purpose of this study is to determine the obstacles of UMKM in the production and marketing activities abon tuna fish and to determine the right marketing strategy to be implemented by UMKM abon tuna in Parepare City. Research on Marketing strategy to increase sales of Abon Tuna Fish in Parepare City was held in July 2017 located in the City of Parepare. Type of research is descriptive research. Sampling using sampling method saturated or census, where all study population used as a sample with the number of 12 UMKM abon tuna data used in this study are primary data and secondary data. The method used in this research is SWOT analysis method. The data obtained are qualitative and quantitative data of respondents interview which then analyzed by using SWOT analysis method. The results showed that alternative marketing strategy appropriate to increase sales of Abon Tuna Fish at UMKM Abon Tuna Fish in Parepare City is a strategy of SO (strategy to utilize the strength of UMKM so as to seize the opportunity). The strategy that should be applied under these conditions is an aggressive strategy. In this case the power of UMKM can be utilized to obtain great opportunities.
STRATEGI PENGEMBANGAN USAHA KERAJINAN TANGAN LIMBAH CANGKANG KERANG DI KOTA PAREPARE Rahmanuddin, Andi; -, Nurhapsa; -, Arman
Jurnal Ilmiah Ecosystem Vol. 20 No. 1 (2020): ECOSYSTEM VOL.20 NO 1 TAHUN 2020
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Bosowa

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Strategy for the Development of Shellfish Shell Waste Management Business in the city of Parepare under the guidance of Nurhapsa and Arman Reeng. The purpose of this study was to identify external and internal factors in the development of agribusiness-based shellfish waste business in the city of Parepare as well as to determine the strategy of developing the shellfish waste handicraft business development in the city of Parepare. The research was conducted in September 2017 in the City of Parepare. This type of research is descriptive research. Sampling using saturated or census sampling methods, the number of samples is 6 Waste Shell Craft Business. The data used in this study are primary data and secondary data. The analytical method used in this study is from the SWOT analysis. The results showed that internal factors (strengths and weaknesses) and external factors (opportunities and threats), the main strength factors were determined namely the presence of venture capital including light and the main weakness factor is the lack of marketing through social media, while the main opportunity factor is the presence of capital assistance from relevant agencies and the main threat factor is the high competition in the craft business in the same field. Based on the results of the SWOT analysis, the right alternative strategy to use is S-O, which is a strategy that uses power to take advantage of opportunities. The results of the establishment of an alternative S-O strategy are to use the strength of low venture capital for shellfish waste handicraft business to take advantage of opportunities for capital assistance from agencies related to the shellfish waste handicraft business.
Faktor-faktor yang Mempengaruhi Produksi Bawang Merah di Desa Tampo Kecamatan Anggeraja Kabupaten Enrekang Mutalib, Abdul; -, Nurhapsa; Sriwahyuningsih, A. Erna
Jurnal Ilmiah Ecosystem Vol. 20 No. 1 (2020): ECOSYSTEM VOL.20 NO 1 TAHUN 2020
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Bosowa

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The study was conducted using multiple linear regression analysis. The aim is to analyze how much the use of production factors are land area (X1), seeds (X2), labor (X3), fertilizer (X4) and insecticide (X5) on the production of shallots (Y). the coefficient of determination (R2) in this study is 0.967, meaning that the influence of factors of production on production can be explained by the independent variable (X) of 96.7%, the rest is explained by other factors outside this study. The value of F-count 140,811> F-table 2.60 at 95% confidence level so that H1 is accepted and H0 is rejected. This means that simultaneously there is a significant influence between the area of land, seeds, labor, fertilizer and insecticide on the production of shallots. Partially the area of land has a significant effect on production, while seeds, labor, fertilizer and insecticides have no significant effect on the production of shallots.
EFISIENSI BIAYA PRODUKSI AYAM BROILER DENGAN POLA KEMITRAAN PT.AGRI ARCANDIA DI KELURAHAN DOLANGAN KABUPATEN PINRANG Sahari, Rahmat Egon; -, Nurhapsa; -, Muhdiar
Jurnal Ilmiah Ecosystem Vol. 19 No. 03 (2019): ECOSYSTEM VOL.19 NO 3 September - Desember 2019
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Bosowa

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Ayam ras pedaging disebut juga broiler, yang merupakan jenis ras unggulan hasil persilangan dari bangsa-bangsa ayam yang memiliki daya produktivitas tinggi, terutama dalam memproduksi daging ayam. Penelitian ini bertujuan untuk mengetahui biaya produksi usaha ayam broiler dan tingkat efisiensinya dengan pola kemitraan di Kelurahan Dolangan Kabupaten Pinrang pada bulan bulan April 2018. Populasi dalam penelitian ini adalah peternak mitra PT.Agri Arcandia dimana semua anggota populasinya menjadi sampel penelitian. Analisis datan menggunakan analisis biaya produksi dan analisis efisiensi biaya produksi. Hasil penelitian menunjukkan bahwa biaya produksi dan tingkat efisiensi biaya produksi masing-masing peternak sangat dipengaruhi oleh lamanya umur panen, banyaknya populasi ayam yang dipelihara, dan jumlah kandang yang dimiliki peternak
Co-Authors -, Arman -, Muhdiar Abdul Mutalib Bahari, Aditya Saputra Rahmanuddin, Andi Sahari, Rahmat Egon Sriwahyuningsih, A. Erna