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OPTIMASI KEMASAN PRODUK BINAAN POLITEKNIK NEGERI MALANG UNTUK MENINGKATKAN DAYA SAING DAN PERLUASAN PENJUALAN MELALUI OLEH- OLEH KUNJUNGAN DI POLINEMA Sulasari, Ayu; Ellyn Eka Wahyu; Tri Yulistyawati Evelina; Lestari, Baroroh; Nurbaya, Siti; Fauzi, Ahmad
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.6122

Abstract

This service activity program is carried out with the aim of increasing competitiveness and expanding the marketing of superior products produced by the Malang State Polytechnic to partner villages and Polinema entrepreneurial students. This is done by providing encouragement and motivation to increase productivity through efforts to expand the marketing network. Assistance to PKM partners is provided in the form of knowledge, skills and best practices to market products as typical Polinema souvenirs. This service program is carried out together with DUWET partner villages, Tumpang sub-district, Malang district and the Malang State Polytechnic ETU Business Incubator. Apart from that, assistance and marketing access are also provided in order to increase the potential empowerment of village areas and increase business productivity so as to encourage improvements in the welfare of village communities and student businesses. The problem currently faced by partners is that partners (assisted village residents and entrepreneurial students of the ETU Polinema business incubator tenants) have production results in the form of processed products and handicraft products as well as creative industries that have the opportunity to be marketed, however, the trained partners have not been able to maximize their potential. So that superior products cannot be marketed optimally, they do not have sales access to market the resulting products to become superior products. Meanwhile, Malang State Polytechnic partners do not yet have superior products as souvenirs that Polinema colleagues can bring as typical Polinema products. The fostered partners do not yet have a good understanding of village economic development (Rural Economic Development) as an effort to improve the welfare of village communities and young Polinema entrepreneurial tenants through business development and exploiting market opportunities. Understanding the importance of packaging not only as product protection, but also as branding and product promotion media. It is hoped that good packaging will increase the value of the product to be sold.  The solution offered is to map superior products that are suitable and ready to be widely marketed as souvenirs from Polinema, design a product catalog from the mapping, design product packaging dosages as typical souvenirs from Polinema, and provide additional knowledge about the importance of optimizing product packaging. as well as marketing access for Polinema's fostered partners at events/activities held on the Malang State Polytechnic campus as well as ready stock product displays as souvenirs from Polinema.  Keywords: Community Empowerment, Social Entrepreneurship, Packaging Optimization, competitiveness.  
Pembuatan Jadwal Retensi Arsip pada Arsip Fasilitatif di Museum Musik Indonesia Martinasashy Olivia Zoelkarnaen; Ellyn Eka Wahyu
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xqngap90

Abstract

This research is motivated by field findings showing that records management at MMI is not well-organized, particularly regarding facilitative records. This has led to difficulties in information retrieval, accumulation of records, and risk of data loss. The aim of this study is to create an Archive Retention Schedule (JRA) for facilitative records at MMI and to identify the challenges encountered in their management. The research method used was action research with a descriptive qualitative approach The scope of this study focuses on facilitative archives in the last five years, including financial, personnel, legal, public relations, secretarial, and governance documents. The data were collected by means of observation, interview and documentation. Finally, the data were analyzed qualitatively.  The results of the study showed that the process of compiling a JRA involved several stages, namely the formation of a work team, archive inventory, drafting, and discussion to reach a final agreement. The preparation of the JRA provided guidance for museum staff in determining the storage period for active, inactive archives, and archives that were going to be destroyed or made permanent. This activity improved work efficiency, reduced the risk of losing important information, and ensured compliance with applicable archival regulations, as well as optimizing storage space.  The conclusion of this research is that the records retention schedule plays a very important role in improving records management at MMI. It is useful in preserving important information, facilitating data retrieval, and serving as a reference for staff to effectioely manage records. It is recommended to conduct continuous training for all staffs and to carry out regular evaluations and updates of the records retention schedule every 2 to 5 years