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All Journal Jurnal Pengabdian Kepada Masyarakat JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Global Leadership Organizational Research in Management Indonesia Economic Journal
Tri Yulistyawati Evelina
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PELATIHAN PEMBUATAN DESAIN KAOS SABLON DAN SOUVENIR BERBAHAN KERAMIK PADA KARANG TARUNA KAMPUNG WISATA KERAMIK DINOYO MALANG UNTUK MENUMBUHKAN SEMANGAT BERWIRAUSAHA Ita Rifiani Permatasari; Anik Kurmintarti; Suselo Utoyo; Tri Yulistyawati Evelina
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 6 No 1 (2019): JURNAL PENGABDIAN KEPADA MASYARAKAT 2019
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (897.056 KB)

Abstract

The training to make screen printing t-shirt designs and souvenirs made from ceramics at Karang Taruna Village, Dinoyo Malang Tourism Village aims to: (1) Karang Taruna, Dinoyo Ceramic Tourism Village in Malang able to make a t-shirt design, as well as screen printing for the t-shirt (2) Youth club (Karang Taruna) of Dinoyo Tourism Village Malang also able to make souvenir designs made of ceramics (3) Karang Taruna Malang Dinoyo Ceramic Village is able to apply the design of T-shirts and souvenirs made from ceramics into screen-printed T-shirt products and souvenirs made from ceramics that are worthy to be marketed or sold as souvenirs for tourists visiting the Dinoyo Ceramic Tourism Village in Malang (4) Karang Taruna Malang Dinoyo Ceramic Tourism Village has the skills to produce screen printing t-shirts and souvenirs made from ceramics so that it can foster enthusiasm to start a new business (entrepreneurship). The training method used is to use lecture, question and answer, discussion, apprenticeship and direct practice methods for making designs for screen printing t-shirts and merchandise. The results obtained from this training are (1) Training participants (Karang Taruna Dinoyo Ceramic Tourism Village) are able to understand the concept of making designs that reflect the uniqueness of Malang Dinoyo Ceramic Tourism Village, (2) Training participants are skilled in making or applying designs into screen printing t-shirts and souvenirs made of ceramics typical of Malang Dinoyo Ceramic Tourism Village. (3) Participants are able to develop the results of their training into a product that is worth selling so as to produce economic value for themKey words: service quality, online shop
BIMBINGAN DAN PELATIHAN PEMBUATAN FEED INSTAGRAM UNTUK PENERAPAN RELATIONSHIP MARKETING PADA USAHA JASA ANALISIS DATA STATISTIK DI KELURAHAN MERJOSARI KECAMATAN LOWOKWARU KOTA MALANG Lina Budiarti; Rena Feri Wijayanti; Shinta Maharani Trivena; Tri Yulistyawati Evelina; Kartika Indah Permanasari
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 8 No 2 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.325 KB) | DOI: 10.33795/jabdimas.v8i2.123

Abstract

ABSTRAK Kegiatan menjalin hubungan dengan pelanggan merupakan hal yang penting, tidak hanya sebatas ketika transaksi selesai dilakukan. Pemasaran yang menekankan pentingnya membangun hubungan dengan pelanggan disebut relationship marketing. Salah satu upaya untuk membangun hubungan jangka panjang dengan pelanggan adalah dengan berkomunikasi dengan pelanggan. Periklanan merupakan salah satu cara berkomunikasi dengan pelanggan dalam komunikasi pemasaran terintegrasi. Periklanan dapat dilakukan melalui berbagai media baik itu televisi, radio, surat kabar, majalah, internet, maupun melalui sosial media seperti yang populer dilakukan belakangan ini. Usaha kecil dapat beriklan dengan biaya yang relatif lebih terjangkau yaitu dengan beriklan melalui sosial media salah satunya melalui instagram. Pengabdian masyarakat ini bertujuan untuk memberikan pengarahan tentang pembuatan feed instagram untuk penerapan relationship marketing. Kata Kunci: Relationship Marketing, Feed Instagram, Usaha Jasa ABSTRACT The activity of establishing relationships with customers is important, not only when the transaction is completed. Marketing that emphasizes the importance of building relationships with customers is called relationship marketing. One of the efforts to build long-term relationships with customers is to communicate with customers. Advertising is one way of communicating with customers in integrated marketing communications. Advertising can be done through various media, like for example, television, radio, newspapers, magazines, the internet, or through social media as is popular lately. Small businesses can advertise at a relatively more affordable cost, namely by advertising through social media, one of which is through Instagram. This community service aims to provide guidance on creating Instagram feeds for the application of relationship marketing. Keywords: Relationship Marketing, Feed Instagram, Service Business
BIMBINGAN DAN PELATIHAN KONTEN INSTAGRAM SEBAGAI PENERAPAN DIGITAL MARKETING PADA USAHA KECIL DI USAHA KERIPIK BAROKAH KOTA BATU Rena Feri Wijayanti; Lina Budiarti; Tri Yulistyawati Evelina; Joni Dwi Pribadi
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 9 No 2 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i2.187

Abstract

This activity aims to guide small businesses, especially Keripik Barokah in Batu City. By completing this activity, Keripik Barokah can take advantage and maximize the Instagram platform by presenting content related to the Keripik Barokah or content that is closely related to any information about Keripik Barokah. Through Content uploaded to Instagram, it will provide awareness about products from Barokah Chips and encourage consumers to purchase products in the Batu City area and other cities. The approach used by providing guidance step by step from the first by creating an official Instagram business account from Keripik Barokah, namely @barokahchips_batu, and provides the next step about various examples of creating contents that are possible to be uploaded on a business account. In addition, to maximize the analysis of the use of business Instagram, an explanation of the benefits of Instagram Insight is also given to see the response of account visitors so they can keep up with the increasingly rapid development of digital marketing nowadays.
ANALISIS PENERAPAN BISNIS MODEL CANVAS SEBAGAI STRATEGI PENGEMBANGAN USAHA MIKRO PADA UMKM GLITHI MANIS DI KABUPATEN BLITAR Putri Nurhidayah; Ita Rifiani Permatasari; Tri Yulistyawati Evelina
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 9 No. 5 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v9i5.6451

Abstract

Usaha yang baru berdiri dalam dua tahun pertama operasinya membutuhkan strategi bisnis yang tepat untuk mencapai pertumbuhan dan kesuksesan jangka panjang. Penelitian ini bertujuan untuk mengetahui dan menganalisis penerapan Bisnis Model Canvas pada UMKM Glithi Manis serta memberikan rekomendasi strategi yang dapat membantu pengembangan usaha mikro tersebut.Penelitian ini menggunakan pendekatan kualitatif yang bersifat deskriptif dan eksploratif, dengan metode pengumpulan data melalui observasi, wawancara langsung dengan pemilik UMKM, dan dokumentasi. Analisis data dilakukan secara interaktif melalui proses pemilahan, penyajian, dan penarikan kesimpulan.Hasil dari penerapan Bisnis Model Canvas pada UMKM Glithi Manis mengahasilkan rekomendasi strategi pengembangan usaha meliputi pembaruan desain kemasan, merek produk, Pemasangan iklan promosi, memberikan rewards bagi pelanggan loyal, bekerjasama dengan wisata edukasi kampung coklat untuk menambah varian rasa juga dapat dilakukan, dan tambahan pada struktur biaya. Dari hasil penelitian ini menunjukkan bahwa Bisnis Model Canvas dapat diterapkan dengan baik pada usaha ini dan strategi yang digunakan adalah Strategi Diversifikasi. Kesimpulan menyatakan bahwa untuk pengembangan Usaha ini maka perlu diterapkan transformasi Bisnis Model Canvas yang dilakukan oleh peneliti.
Pengaruh Inovasi Produk dan Harga Terhadap Keputusan Pembelian Produk Miniso pada Mahasiswa D-IV Manajemen Pemasaran Politeknik Negeri Malang Deky Kurnianto; Tri Yulistyawati Evelina
Global Leadership Organizational Research in Management Vol. 3 No. 1 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i1.2366

Abstract

This research is quantitative research with variable X, namely Product Innovation and Price, against variable Y, namely Purchasing Decisions. This research uses observation and questionnaire data collection techniques, and with techniques non probabability sampling 70 respondents were obtained from D-IV Marketing Management students. This research uses multiple linear regression analysis and coefficient of determination analysis. The results of the analysis of hypothesis test were partial, product innovation has a positive and significant effect on the purchasing decision, then the price partially has no positive and significant effect on the purchasing decision. The results of the simultaneous hypothesis testing the variables of Product Innovation and Price have a positive and significant effect on the purchasing decision. The results of this research, simultaneously the variables of Product Innovation and Price have a positive and significant effect on the purchasing decision of Miniso Products on D-IV Marketing Management Students at Polytechnic State of Malang.
Analisis Strategi Marketing Mix Terhadap Peningkatan Jumlah Pengunjung Pada Cafe Radio Kopi Kebumen Fakhrurrozi Ibnurrizal; Tri Yulistyawati Evelina; Rizky Kurniawan Murtiyanto
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing is an effort to maintain and keep a business growing and can help expand a business. The increasingly rapid development of technology today has created many ways to carry out marketing with the aim of increasing the number of visitors. One of them is by implementing the 7P marketing mix to help increase the number of visitors to Cafe Radio Kopi Gombong, with a focus on providing the best service for consumers. This research aimed to find out how the 7P marketing mix applies to increasing the number of visitors at Cafe Radio Kopi, as well as finding out what factors are obstacles and supporters in this implementation. This research was qualitative research with a description of the 7P variables in the marketing mix, namely product, price, place, promotion, people, process, physical evidence. This research used the data collection techniques of interviews, observation and documentation with purposive sampling techniques. The unit of analysis in this research consisted of 6 informants, consisting of the owner, manager and visitors of Café Radio Kopi. The results of this research used discourse analysis techniques, showed that the marketing mix strategy implemented at Café Radio Kopi to increase the number of visitors in the marketing process was carried out well and healthily by implementing product, price, place, promotion, people, process and physical evidence. The marketing strategy through the marketing mix carried out by Café Radio Kopi used the 7P marketing mix. The results of this research showed that the implementation of the 7P marketing mix applied at Café Radio Kopi Gombong in increasing the number of visitors is very good and has good procedures for dealing with customers, in order that customers who visit are satisfied with the services provided.
Pengaruh Kualitas Layanan dan Diferensiasi Produk  Terhadap Keputusan Pembelian di Toko Alat Kesehatan  Sapta Medika Lumajang Aulia Musfirotur Rokhim; Tri Yulistyawati Evelina; Achmad Zaini
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/azzqf182

Abstract

The health industry is a growing sector because many people need the provision of medical devices. Lumajang Regency has great potential in developing medical device distributors, supported by infrastructure growth and the increasing need for quality medical services. The purpose of this study is to analyze the effect of service quality and product differentiation on purchasing decisions at the Sapta Medika Lumajang Health Equipment Store. This research was quantitative research with variables of service quality, product differentiation and purchasing decisions. The data collection was done through observation, interviews and questionnaires using Google Form. Using purposive sampling technique, 100 consumer respondents were obtained at the Sapta Medika Lumajang Health Equipment Store. The data analysis used validity test, reliability test, descriptive analysis, classical assumption test and hypothesis test. The results of the analysis showed that service quality partially had a positive and significant effect on purchase decisions, product differentiation partially had a positive and significant effect on purchase decisions, service quality and product differentiation simultaneously had a positive and significant effect on purchase decisions. It is concluded that the service quality and product differentiation variable have an influence on purchase decisions. Thus, the Sapta Medika Lumajang Health Equipment Store is expected to continue improving the quality of service and provide information on the advantages of product differentiation. Both of these are expected to influence consumers to make purchasing decisions and strengthen business continuity in the long term.
IMPLEMENTASI LEAN CANVAS TERHADAP STRATEGI PEMASARAN PADA UMKM KERIPIK TEMPE CAK MUL DI KOTA MALANG Nur Fitri Andina Zulaikhah; Ayu Sulasari; Tri Yulistyawati Evelina
Jurnal Media Akademik (JMA) Vol. 3 No. 7 (2025): JURNAL MEDIA AKADEMIK Edisi Juli
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i7.2620

Abstract

Kewirausahaan merupakan salah satu opsi yang memungkinkan seseorang untuk membangun usaha sendiri dan mengoptimalkan potensi, ide kreatif, dan inovasi yang dimiliki oleh individu maupun kelompok. Keripik Tempe Cak Mul merupakan salah satu UMKM yang berada di Kota Malang dan telah berdiri lebih dari tiga puluh tahun. Penelitian ini bertujuan untuk mengetahui dan menggambarkan implementasi Lean Canvas terhadap strategi pemasaran pada UMKM Keripik Tempe Cak Mul di Kota Malang. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Penelitian ini menggunakan metode pengumpulan data berupa wawancara mendalam terhadap unit analisis, observasi langsung, dan dokumentasi. Metode analisis permasalahan yang digunakan adalah reduksi data, analisis data, penyajian data, kesimpulan dan verifikasi. Konsep Lean Canvas berfokus pada kunci utama sebuah bisnis. Pendekatan Lean Canvas berawal dari pencarian masalah dan mencari sebuah solusi permasalahan hingga bagaimana solusi tersebut dijalankan. Hasil penelitian ini menemukan bahwa salah satu permasalahan usaha tersebut adalah pemasaran yang belum optimal dan kurang menarik. Hasil strategi pemasaran merupakan implementasi dari konsep Lean Canvas yang dapat mengatasi permasalahan pada usaha tersebut. Hasil dari penelitian ini diharapkan dapat menjadi referensi bagi UMKM Keripik Tempe Cak Mul dalam penerapan strategi pemasaran untuk mengembangkan usaha dan menjangkau pasar yang lebih luas. Hasil penelitian ini diharapkan mampu menjadi referensi UMKM lain dalam mengembangkan strategi pemasaran yang lebih terstruktur dan efektif menggunakan Lean Canvas.
PENGARUH KEPERCAYAAN MEREK DAN VARIASI PRODUK TERHADAP LOYALITAS PELANGGAN KOPI KENANGAN RUKO SOEKARNO HATTA MALANG Hidayah Ramadina; Ayu Sulasari; Tri Yulistyawati Evelina
Jurnal Media Akademik (JMA) Vol. 3 No. 8 (2025): JURNAL MEDIA AKADEMIK Edisi Agustus
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/b2bxwm66

Abstract

Popularitas produk Kopi Kenangan di kalangan masyarakat pecinta kopi juga disebabkan oleh kepercayaan pelanggan terhadap merek Kopi Kenangan. Faktor lain yang dapat mempengaruhi loyalitas pelanggan adalah variasi produk. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kepercayaan merek dan variasi produk terhadap loyalitas pelanggan di Kopi Kenangan Ruko Soekarno Hatta Kota Malang. Penelitian ini merupakan penelitian kuantitatif dengan variabel kepercayaan merek, variasi produk dan loyalitas pelanggan. Populasi yang diteliti adalah mahasiswa Politeknik Negeri Malang yang pernah melakukan pembelian di Kopi Kenangan yang berjumlah 11.743 mahasiswa. Jumlah sampel yang diambil dalam penelitian ini adalah 100 responden. Metode pengumpulan data menggunakan kuesioner. Hasil penelitian menunjukkan bahwa kepercayaan merek berpengaruh positif signifikan terhadap Loyalitas Pelanggan Kopi Kenangan pada mahasiswa Politeknik Negeri Malang. Variasi produk berpengaruh positif signifikan terhadap loyalitas pelanggan pada mahasiswa Politeknik Negeri Malang. Dari hasil penelitian dapat disimpulkan bahwa semakin tinggi kepercayaan merek dan semakin beragam produk yang ditawarkan maka semakin tinggi loyalitas pelanggan. Berdasarkan kesimpulan di atas, Kopi Kenangan sebaiknya meningkatkan loyalitas pelanggan dengan menjaga reputasi merek yang baik, memperbanyak variasi produk, dan memberikan program-program menarik untuk menciptakan loyalitas pelanggan.
Optimalisasi Strategi Pemasaran Berbasis Analisis SWOT untuk Peningkatan Penjualan Koperasi Kelompok Usaha Petani Kopi Sridonoretno Bintang Permata Putri; Tri Yulistyawati Evelina; Eko Boedhi Santoso
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.850

Abstract

This research is motivated by the needs of Cooperative coffee farmers Sridonoretno Business Group located in the village of Purwosari to improve the effectiveness of marketing strategies in order to increase sales of coffee products produced by its members. Cooperatives as one of the member-based economic institutions require appropriate marketing strategies to be able to compete in an increasingly competitive market, while supporting business sustainability and member welfare. The main purpose of this study is to formulate a marketing strategy in accordance with the conditions and potential of the cooperative. The research method applied is a qualitative approach with data collection through in-depth interviews with three main informants who are considered to have important insights and experience related to cooperative operations and marketing. SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats facing the cooperative, while the Analytical Hierarchy Process (AHP) method is applied to determine the priorities of marketing strategies based on strategic factors that have been identified. The results showed that the internal conditions of cooperatives strongly support the implementation of aggressive growth policies in marketing, focusing on increasing product distribution, more intensive promotion, and development of superior products. The formulated strategy is expected to be a practical guide for cooperatives to increase competitiveness, expand market share, and maintain business sustainability. However, this study has limitations because it only focuses on marketing aspects, without considering other external factors such as global market conditions, consumer behavior, and government policies that also affect the performance of cooperatives. Therefore, further research is recommended to involve more cooperative members and consumers as informants so that the resulting marketing strategy is more comprehensive, realistic, and applicable in the long term.
Co-Authors Achmad Zaini Anik Kurmintarti Aulia Musfirotur Rokhim Ayu Sulasari Bintang Permata Putri Deky Kurnianto Eko Boedhi Santoso Fakhrurrozi Ibnurrizal Feliatra Hidayah Ramadina Ita Rifiani Permatasari Ita Rifiani Permatasari Joni Dwi Pribadi Kartika Indah Permanasari Lina Budiarti Nur Fitri Andina Zulaikhah Putri Nurhidayah Rena Feri Wijayanti Rena Feri Wijayanti Rizky Kurniawan Murtiyanto Shinta Maharani Trivena Suselo Utoyo