Garuda - Garba Rujukan Digital

PELATIHAN PENTINGNYA PENCATATAN KEUANGAN, STRATEGI PEMASARAN ONLINE DAN DESAIN KEMASAN PRODUK PADA USAHA MARNING JAGUNG Ita Rifiani Permatasari; Anik Kusmintarti; Baroroh Lestari; Becik Gati A; Jatrifia Ongga S
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 7 No 2 (2020): JURNAL PENGABDIAN KEPADA MASYARAKAT 2020
Publisher : Publisher UPT P2M Politeknik Negeri Malang

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This community service aims to increase corn marning business income, at the Corn Marning Center in Kecamatan Pandanwangi, Kampung Simpang Teluk Bayur, Kota Malang. The Corn Marning Center in Malang City is a family business, which was initiated in the 1980s, and the business management is still simple. Not yet using a financial recording system, because they think financial records are not important. The marketing system is still simple, which only relies on an order system and waits for consumers to come, as well as the product's marketability is still simple.The partners of this service are UMKM which have a Corn Marning business, starting from the process of making Corn Marning to selling it in their own shops, namely Toko Cahaya and Toko Adnan. The purpose of this PKM-Kemitraan is to provide knowledge about the Concept of Financial System Recording by using a simple program, making it easier for UMKM to record and understand the financial system, provide training on online marketing and manufacturing of more modern product packaging, and providing equipment assistance in the form of Pedal Sealer Machines needed by both UMKM. At the end of the activity, it will be evaluated, by providing assistance and monitoring based on the results of financial records, making online marketing and making product packaging for 1 month.

PENGARUH SOCIAL SERVICESCAPE DAN PHYSICAL SERVICESCAPE TERHADAP KEPUASAN KONSUMEN DI K GALLERY HOTEL PANDAAN Izza Ramadani Putri; Baroroh Lestari; Arni Utamaningsih
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 10 No. 6 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v10i6.7186

Industri perhotelan di Jawa Timur (Jatim) akan semakin membaik dengan adanya layanan sosial dan layanan fisik yang diterapakan oleh perusahaan. Lingkungan perhotelan menjadi salah satu kunci dalam mengelola pengalaman pelanggan untuk menciptakan kepuasan konsumen. Berdasarkan referensi hotel bintang lima di Jawa Timur tepatnya di Pandaan, terdapat K Gallery Hotel dengan hotel bintang lima yang telah berkembang menjadi “One Stop Destination”. Penelitian ini bertujuan untuk menganalisis pengaruh social services cape dan physical services cape terhadap kepuasan konsumen di K Gallery Hotel Pandaan. Penelitian ini merupakan penelitian kuantitatif. Teknik pengumpulan data pada penelitian ini menggunakan kuesioner yang dibagikan langsung kepada 100 responden yang telah melakukan pembelian di K Gallery Hotel. Respon rate kuesioner sebanyak 100% dari 100 responden. Teknik pengambilan sampel menggunakan teknik non probability sampling dengan menggunakan metode purposive sampling. Analisa data dengan menggunakan uji kuesioner, analisis deskriptif, uji asumsi klasik, analisis regresi berganda, analisis determinasi, pengujian hipotesis parsial, dan pengujian hipotesis simultan. Hasil penelitian menunjukkan bahwa secara parsial social services cape berpengaruh positif dan tidak signifikan terhadap kepuasan konsumen, sedangkan secara parsial physical services cape berpengaruh positif dan signifikan terhadap kepuasan konsumen. Hasil penelitian secara simultan menunjukkan bahwa social services cape dan physical services cape bersama-sama berpengaruh positif terhadap kepuasan konsumen di K Gallery Hotel Pandaan Berdasarkan hasil penelitian ini dapat disimpulkan bahwa K Gallery Hotel Pandaan dapat mengevaluasi dan memperbaiki social services cape dan dapat meningkatkan dan mempertahankan physical services cape untuk lebih memberikan kepuasan konsumen atas pelayanan yang di telah diberikan.

Pengaruh Sales Promotion dan Shopping Lifestyle terhadap Impulse Buying Konsumen pada Marketplace Lazada di Kota Malang Faiqotul Hasanah; Baroroh Lestari
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Examining how purchasing habits and sales promotions affect impulsive purchases on the Lazada marketplace is the goal of this research. Explanatory research methodology was used in this quantitative investigation. Questions and paperwork were the methods utilized to obtain the data. In Jatimulyo Village, Lowokwaru District, Malang City, 100 respondents from the Lazada marketplace were selected by the purposive sample technique. This study's findings indicate that impulse buying on the Lazada marketplace is positively impacted, albeit partially and simultaneously, by sales promotions and shopping habits.It is necessary to optimize sales promotion strategies by providing price discounts and addling more prizes so that consumer impulse buying increases. Additionally, it is necessary to optimize the lifestyle shopping strategy by providing more attractive fashion advertisements so that the consumer impulse buying increases.

PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN PADA PRODUK LE MINERALE UKURAN 600ML (Studi Pada Mahasiswa Politeknik Negeri Malang) Gita Andini; Asminah Rachmi; Baroroh Lestari
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i4.6038

The increasingly intense competition in bottled drinking water (AMDK) industies encourages companies to attract customers and maintain customers' loyalty. This study aims to identify and analyze the influence of brand image and brand trust on customers' loyalty toward Le Minerale 600ml products among students of Politeknik Negeri Malang. This study used a quantitative method with a purposive sampling technique. The sample consisted of 142 active students of Politeknik Negeri Malang who had purchased Le Minerale 600ml at least three times during the first three months of 2025. The data were then collected through questionnaires and analyzed using multiple linear regression and hypothesis testing. The results of the study show that brand image and brand trust both partially and simultaneously have a positive and significant effect on customer’s loyalty. Based on these findings, it can be concluded that the company needs to maintain and improve its brand image and continuously build customer trust in order to sustain customers' loyalty toward Le Minerale products. This finding can be utilized by companies to enhance customer’s loyalty through strengthening brand image.

PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP MINAT PEMBELIAN ULANG PADA NOBUNAGA SUSHI MOJOKERTO: Studi Kasus Pada Konsumen Nobunaga Sushi Mojokerto Jawa Timur Erliyanti, Yulistia; Baroroh Lestari
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i5.1488

Pesatnya perkembangan teknologi menuntut bisnis untuk menciptakan strategi pemasaran inovatif melalui media sosial salah satunya dalam bisnis makanan. Nobunaga Sushi Mojokerto menawarkan makanan khas Jepang melalui media sosial Instagram. Namun, belum ada penelitian tentang pengaruh social media marketing dan electronic word of mouth terhadap minat pembelian ulang di usaha ini. Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing dan electronic word of mouth terhadap minat pembelian ulang di Nobunaga Sushi Mojokerto. Penelitian ini merupakan penelitian kausal dengan menggunakan metode kuantitatif. Teknik pengumpulan data menggunakan kuesioner secara online yang disebarkan kepada 100 responden yaitu konsumen yang berasal dari Mojokerto yang pernah melakukan pembelian minimal satu kali di Nobunaga Sushi Mojokerto. Responden dipilih dengan teknik purposive sampling. Analisis data menggunakan uji kuesioner, analisis deskriptif, uji asumsi klasik, analisis regresi berganda, analisis determinan, dan uji hipotesis.

Analysis of Logistic Administration Processes in Supporting the Export of Processed Seafood Products at CV Pasific Harvest Evi Suwarni; Baroroh Lestari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6612

This study analyzes the logistic administration processes at CV Pasific Harvest and their significance in supporting the export of processed seafood products. Efficient logistics, including inventory management, stock opname, and export documentation, are critical for maintaining product quality and meeting international market demands. The study aims to evaluate strengths, weaknesses, and opportunities in the company's logistic processes to enhance export efficiency. A qualitative case study design was employed, utilizing data collected through interviews with logistic staff, observations of warehouse practices, and analysis of logistic records and export documentation. The results highlight the effective implementation of the First In, First Out (FIFO) system, regular stock opname, and detailed documentation practices, which significantly improve operational accuracy and reduce waste. However, challenges such as damaged goods due to improper stacking during storage and dependency on a limited supplier base were identified as areas for improvement. Proposed solutions include stricter storage and handling guidelines, supplier diversification, and the adoption of digital tools for inventory and documentation management to enhance efficiency and accuracy.This study concludes that CV Pasific Harvest’s optimized logistic administration contributes to its competitive advantage by ensuring product consistency and reliability in international markets. Addressing existing challenges and leveraging identified strengths can further enhance its operational efficiency and market position. These findings provide valuable insights for similar industries aiming to improve their export logistics and adapt to global market dynamics.

Analysis of Logistic Administration Processes in Supporting the Export of Processed Seafood Products at CV Pasific Harvest Evi Suwarni; Baroroh Lestari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6612

This study analyzes the logistic administration processes at CV Pasific Harvest and their significance in supporting the export of processed seafood products. Efficient logistics, including inventory management, stock opname, and export documentation, are critical for maintaining product quality and meeting international market demands. The study aims to evaluate strengths, weaknesses, and opportunities in the company's logistic processes to enhance export efficiency. A qualitative case study design was employed, utilizing data collected through interviews with logistic staff, observations of warehouse practices, and analysis of logistic records and export documentation. The results highlight the effective implementation of the First In, First Out (FIFO) system, regular stock opname, and detailed documentation practices, which significantly improve operational accuracy and reduce waste. However, challenges such as damaged goods due to improper stacking during storage and dependency on a limited supplier base were identified as areas for improvement. Proposed solutions include stricter storage and handling guidelines, supplier diversification, and the adoption of digital tools for inventory and documentation management to enhance efficiency and accuracy.This study concludes that CV Pasific Harvest’s optimized logistic administration contributes to its competitive advantage by ensuring product consistency and reliability in international markets. Addressing existing challenges and leveraging identified strengths can further enhance its operational efficiency and market position. These findings provide valuable insights for similar industries aiming to improve their export logistics and adapt to global market dynamics.

Pengaruh Price Discount, E-Trust, and E-Satisfaction Terhadap Repurchase Intention pada Pelanggan Marketplace Shopee : Studi Pada Mahasiswa Program Studi Diploma IV Manajemen Pemasaran Tahun Angkatan 2019 – 2020 Politeknik Negeri Malang Laila Maghfiroh; Baroroh Lestari
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 6 (2025): Desember: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i6.1107

The rapid development of information and technology brings changes in many fields. One of them is in the field of trading which is now carried out online through marketplace. Price discount, E-Trust, and E-Satisfaction are three aspects that play an important role in online business. Therefore, this research was conducted to understand and analyze the impact of Price Discount, E-Trust, and E-Satisfaction on Repurchase Intention in Shopee Marketplace among the students of DIV Marketing Management Study Program class of 2019-2020. This research was a quantitative research. There were three measurements used in this research, namely Price Discount, E-Trust, and E-Satisfaction with Repurchase Intention. The sample obtained by applying nonprobability sampling technique with purposive sampling approach. In analyzing the data, the researcher used descriptive analysis, validity test, reliability test, classical assumption test, multiple linear regression test, coefficient of determination, and hypothesis testing. The result of data analysis shows that, there is an impact between Price Discount, E-Trust, and E-Satisfaction with Repurchase Intention on the customers of Shopee marketplace partially or simultaneously. In conclusion, to increase Shopee customers’ loyalty, the marketplace must be aware that price discount, trust, and satisfaction of customers become the most important aspects that determine the marketplace's success.

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