Garuda - Garba Rujukan Digital

PELATIHAN PENTINGNYA PENCATATAN KEUANGAN, STRATEGI PEMASARAN ONLINE DAN DESAIN KEMASAN PRODUK PADA USAHA MARNING JAGUNG Ita Rifiani Permatasari; Anik Kusmintarti; Baroroh Lestari; Becik Gati A; Jatrifia Ongga S
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 7 No 2 (2020): JURNAL PENGABDIAN KEPADA MASYARAKAT 2020
Publisher : Publisher UPT P2M Politeknik Negeri Malang

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This community service aims to increase corn marning business income, at the Corn Marning Center in Kecamatan Pandanwangi, Kampung Simpang Teluk Bayur, Kota Malang. The Corn Marning Center in Malang City is a family business, which was initiated in the 1980s, and the business management is still simple. Not yet using a financial recording system, because they think financial records are not important. The marketing system is still simple, which only relies on an order system and waits for consumers to come, as well as the product's marketability is still simple.The partners of this service are UMKM which have a Corn Marning business, starting from the process of making Corn Marning to selling it in their own shops, namely Toko Cahaya and Toko Adnan. The purpose of this PKM-Kemitraan is to provide knowledge about the Concept of Financial System Recording by using a simple program, making it easier for UMKM to record and understand the financial system, provide training on online marketing and manufacturing of more modern product packaging, and providing equipment assistance in the form of Pedal Sealer Machines needed by both UMKM. At the end of the activity, it will be evaluated, by providing assistance and monitoring based on the results of financial records, making online marketing and making product packaging for 1 month.

PENGARUH SOCIAL SERVICESCAPE DAN PHYSICAL SERVICESCAPE TERHADAP KEPUASAN KONSUMEN DI K GALLERY HOTEL PANDAAN Izza Ramadani Putri; Baroroh Lestari; Arni Utamaningsih
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 10 No. 6 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v10i6.7186

Industri perhotelan di Jawa Timur (Jatim) akan semakin membaik dengan adanya layanan sosial dan layanan fisik yang diterapakan oleh perusahaan. Lingkungan perhotelan menjadi salah satu kunci dalam mengelola pengalaman pelanggan untuk menciptakan kepuasan konsumen. Berdasarkan referensi hotel bintang lima di Jawa Timur tepatnya di Pandaan, terdapat K Gallery Hotel dengan hotel bintang lima yang telah berkembang menjadi “One Stop Destination”. Penelitian ini bertujuan untuk menganalisis pengaruh social services cape dan physical services cape terhadap kepuasan konsumen di K Gallery Hotel Pandaan. Penelitian ini merupakan penelitian kuantitatif. Teknik pengumpulan data pada penelitian ini menggunakan kuesioner yang dibagikan langsung kepada 100 responden yang telah melakukan pembelian di K Gallery Hotel. Respon rate kuesioner sebanyak 100% dari 100 responden. Teknik pengambilan sampel menggunakan teknik non probability sampling dengan menggunakan metode purposive sampling. Analisa data dengan menggunakan uji kuesioner, analisis deskriptif, uji asumsi klasik, analisis regresi berganda, analisis determinasi, pengujian hipotesis parsial, dan pengujian hipotesis simultan. Hasil penelitian menunjukkan bahwa secara parsial social services cape berpengaruh positif dan tidak signifikan terhadap kepuasan konsumen, sedangkan secara parsial physical services cape berpengaruh positif dan signifikan terhadap kepuasan konsumen. Hasil penelitian secara simultan menunjukkan bahwa social services cape dan physical services cape bersama-sama berpengaruh positif terhadap kepuasan konsumen di K Gallery Hotel Pandaan Berdasarkan hasil penelitian ini dapat disimpulkan bahwa K Gallery Hotel Pandaan dapat mengevaluasi dan memperbaiki social services cape dan dapat meningkatkan dan mempertahankan physical services cape untuk lebih memberikan kepuasan konsumen atas pelayanan yang di telah diberikan.

Animation Advertising Dan Brand Love Terhadap Pengaruh Keputusan Pembelian Pocari Sweat (Mahasiswa Angkatan 2021 Politeknik Negeri Malang) Muhammad Adam Ramadhan Haris; Baroroh Lestari
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Various social and cultural issues have arisen as a result of the development of advertising among today's consumers. These are mainly related to the signs used, the images shown, the information conveyed, the meanings derived, and how they impact on people's perceptions, understanding, and behavior. Advertising aims to shape, strengthen, or change perceptions, attitudes, opinions, emotions, or beliefs embedded in belief systems. The objective of this study is to find out the influence of Animation Advertising and Brand Love on Purchasing Decisions for Pocari Sweat for students of the 2021 State Polytechnic of Malang’s cohort. This research was quantitative research with the variables Animation Advertising (X1), Brand Love (X2), and Purchasing Decisions (Y). This study used a questionnaire as the data collection method which was distributed to 100 respondents who are students of the 2021 State Polytechnic of Malang’s cohort using purposive sampling method. Data analysis in this study used multiple linear regression analysis. The results of partial hypothesis testing, Animation Advertising and Brand Love have a positive and significant effect on purchasing decisions. The results of simultaneous hypothesis testing show that animation advertising and brand love have a positive and significant effect on purchasing decisions.

Pengaruh Content Marketing dan e-WOM terhadap Purchase Intention Pada Media Sosial TikTok Salsabila, Fairuz Naufaliza; Baroroh Lestari
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The advancement of social media has had a positive impact by expanding the space for interaction, with TikTok being one of the key platforms. TikTok is a social media platform that offers various interesting effects that are easy to use by all users. TikTok also supports content marketing and electronic word of mouth strategies to influence purchase intention. This study aimed to examine the effect of content marketing and electronic word of mouth partially and simultaneously on purchase intention. This study used an explanatory research method with a quantitative approach, utilizing a questionnaire for data collection from followers of the TikTok account @larissamalangofficial, with a purposive sampling technique. The data analyses in this study used classic assumption tests and multiple linear regression analysis. The results of partial hypothesis testing, content marketing had a positive but insignificant effect on purchase intention, while electronic word of mouth had a positive and significant effect on purchase intention. The results of simultaneous hypothesis testing showed that content marketing and electronic word of mouth had a positive and significant effect on purchase intention. Keywords: Content Marketing, e-WOM, Purchase Intention

Pengaruh Sales Promotion dan Shopping Lifestyle terhadap Impulse Buying Konsumen pada Marketplace Lazada di Kota Malang Faiqotul Hasanah; Baroroh Lestari
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Examining how purchasing habits and sales promotions affect impulsive purchases on the Lazada marketplace is the goal of this research. Explanatory research methodology was used in this quantitative investigation. Questions and paperwork were the methods utilized to obtain the data. In Jatimulyo Village, Lowokwaru District, Malang City, 100 respondents from the Lazada marketplace were selected by the purposive sample technique. This study's findings indicate that impulse buying on the Lazada marketplace is positively impacted, albeit partially and simultaneously, by sales promotions and shopping habits.It is necessary to optimize sales promotion strategies by providing price discounts and addling more prizes so that consumer impulse buying increases. Additionally, it is necessary to optimize the lifestyle shopping strategy by providing more attractive fashion advertisements so that the consumer impulse buying increases.

Analysis of Logistic Administration Processes in Supporting the Export of Processed Seafood Products at CV Pasific Harvest Evi Suwarni; Baroroh Lestari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6612

This study analyzes the logistic administration processes at CV Pasific Harvest and their significance in supporting the export of processed seafood products. Efficient logistics, including inventory management, stock opname, and export documentation, are critical for maintaining product quality and meeting international market demands. The study aims to evaluate strengths, weaknesses, and opportunities in the company's logistic processes to enhance export efficiency. A qualitative case study design was employed, utilizing data collected through interviews with logistic staff, observations of warehouse practices, and analysis of logistic records and export documentation. The results highlight the effective implementation of the First In, First Out (FIFO) system, regular stock opname, and detailed documentation practices, which significantly improve operational accuracy and reduce waste. However, challenges such as damaged goods due to improper stacking during storage and dependency on a limited supplier base were identified as areas for improvement. Proposed solutions include stricter storage and handling guidelines, supplier diversification, and the adoption of digital tools for inventory and documentation management to enhance efficiency and accuracy.This study concludes that CV Pasific Harvest’s optimized logistic administration contributes to its competitive advantage by ensuring product consistency and reliability in international markets. Addressing existing challenges and leveraging identified strengths can further enhance its operational efficiency and market position. These findings provide valuable insights for similar industries aiming to improve their export logistics and adapt to global market dynamics.

Pengaruh Destination Image Dan Fasilitas Wisata Terhadap Kepuasan Pelanggan Pada Wahana Wisata Di Lembah Tumpang Haediyanti, Safirah; Arni Utamaningsih; Baroroh Lestari
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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East Java has a rich and diverse culture, including traditional art,dance,music and shadow puppet shows. Then for the purpose of recreation and tourism. This tourism is different from natural tourism which relies on the beauty and uniqueness. Therefore, this study aims to examine the effect of destination image and tourist facilities on customer satisfaction partially and simultaneously at the Tumpang Valley tourism resort in Malang Regency. This research uses a quantitative approach. The Data were obtained through observation, documentation and questionnaires. The Sampling using non- probability sampling with purposive sampling technique with a sample of 84 respondents. The distribution of the questionnaire was carried out offline (directly) to the people visiting the Tumpang Valley place in Malang Regency. Based on the results of the analysis, it showed that the Destination Image variable and Tourist Facilities have a positive and significant effect partially on the Customer Satisfaction variable. Meanwhile, the results of the analysis simultaneously also showed that Ho is rejected and h1 is accepted. It means that the Destination image variable and Tourist Facilities have a positive and significant effect simultaneously on the Customer Satisfaction variable. From the results of this study, it is recommended that Malang Regency Tumpang Valley Management increase innovation in developing tourist facilities and pay attention to customer satisfaction. This will be successful in increasing Customer Satisfaction in the place, and will ultimately support the sustainability of the tourist destination.

PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN PADA PRODUK LE MINERALE UKURAN 600ML (Studi Pada Mahasiswa Politeknik Negeri Malang) Gita Andini; Asminah Rachmi; Baroroh Lestari
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i4.6038

The increasingly intense competition in bottled drinking water (AMDK) industies encourages companies to attract customers and maintain customers' loyalty. This study aims to identify and analyze the influence of brand image and brand trust on customers' loyalty toward Le Minerale 600ml products among students of Politeknik Negeri Malang. This study used a quantitative method with a purposive sampling technique. The sample consisted of 142 active students of Politeknik Negeri Malang who had purchased Le Minerale 600ml at least three times during the first three months of 2025. The data were then collected through questionnaires and analyzed using multiple linear regression and hypothesis testing. The results of the study show that brand image and brand trust both partially and simultaneously have a positive and significant effect on customer’s loyalty. Based on these findings, it can be concluded that the company needs to maintain and improve its brand image and continuously build customer trust in order to sustain customers' loyalty toward Le Minerale products. This finding can be utilized by companies to enhance customer’s loyalty through strengthening brand image.

PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP MINAT PEMBELIAN ULANG PADA NOBUNAGA SUSHI MOJOKERTO: Studi Kasus Pada Konsumen Nobunaga Sushi Mojokerto Jawa Timur Erliyanti, Yulistia; Baroroh Lestari
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i5.1488

Pesatnya perkembangan teknologi menuntut bisnis untuk menciptakan strategi pemasaran inovatif melalui media sosial salah satunya dalam bisnis makanan. Nobunaga Sushi Mojokerto menawarkan makanan khas Jepang melalui media sosial Instagram. Namun, belum ada penelitian tentang pengaruh social media marketing dan electronic word of mouth terhadap minat pembelian ulang di usaha ini. Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing dan electronic word of mouth terhadap minat pembelian ulang di Nobunaga Sushi Mojokerto. Penelitian ini merupakan penelitian kausal dengan menggunakan metode kuantitatif. Teknik pengumpulan data menggunakan kuesioner secara online yang disebarkan kepada 100 responden yaitu konsumen yang berasal dari Mojokerto yang pernah melakukan pembelian minimal satu kali di Nobunaga Sushi Mojokerto. Responden dipilih dengan teknik purposive sampling. Analisis data menggunakan uji kuesioner, analisis deskriptif, uji asumsi klasik, analisis regresi berganda, analisis determinan, dan uji hipotesis.

Analysis of Logistic Administration Processes in Supporting the Export of Processed Seafood Products at CV Pasific Harvest Evi Suwarni; Baroroh Lestari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6612

This study analyzes the logistic administration processes at CV Pasific Harvest and their significance in supporting the export of processed seafood products. Efficient logistics, including inventory management, stock opname, and export documentation, are critical for maintaining product quality and meeting international market demands. The study aims to evaluate strengths, weaknesses, and opportunities in the company's logistic processes to enhance export efficiency. A qualitative case study design was employed, utilizing data collected through interviews with logistic staff, observations of warehouse practices, and analysis of logistic records and export documentation. The results highlight the effective implementation of the First In, First Out (FIFO) system, regular stock opname, and detailed documentation practices, which significantly improve operational accuracy and reduce waste. However, challenges such as damaged goods due to improper stacking during storage and dependency on a limited supplier base were identified as areas for improvement. Proposed solutions include stricter storage and handling guidelines, supplier diversification, and the adoption of digital tools for inventory and documentation management to enhance efficiency and accuracy.This study concludes that CV Pasific Harvest’s optimized logistic administration contributes to its competitive advantage by ensuring product consistency and reliability in international markets. Addressing existing challenges and leveraging identified strengths can further enhance its operational efficiency and market position. These findings provide valuable insights for similar industries aiming to improve their export logistics and adapt to global market dynamics.

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