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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Pengabdian Kepada Masyarakat JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi JAKBS HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Journal of Business Economics and Management Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Asminah Rachmi
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Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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KETRAMPILAN KEWIRAUSAHAAN SEBAGAI PEMBERDAYAAN POTENSI ANAK ASUH YAYASAN PANTI ASUHAN KRISTEN JAWA TIMUR DI MALANG Tri Istining Wardani; Asminah Rachmi; Musthofa Hadi; Dwi Sudjanarti; Umi Khabibah
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 7 No 2 (2020): JURNAL PENGABDIAN KEPADA MASYARAKAT 2020
Publisher : Publisher UPT P2M Politeknik Negeri Malang

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Abstract

The purpose of this PkM activity is to empower the potential of foster children (girl) of the East Java Christian Orphanage Foundation as the target audiences to spark motivation and creativity so that they become independent individuals. Empowerment is carried out by providing entrepreneurship skills training. The material studied is Basic Knitting using the Single Crochet Stitch, Half Double Crochet Stitch and Double Crochet Stitch technique to create a Semi Solid Granny Square pattern which will produce a product in the form of a Tote Bag.PkM activities are divided into 3 modules, the first is theoretical briefing about the objectives, benefits and tips, as well as the importance of having an entrepreneurial spirit and high motivation to learn various kinds of skills, the second is a theoretical explanation of basic knitting techniques / Crocheting and the Semi Solid Granny Square pattern for making Tote Bags, and the third practice and practice to produce a product that is worth selling so that it can be marketed so that it can help with economic problems and welfare in their families. From the training that was held for 2 days, and assistance for independent learning online through Whatsapp media to 10 foster children (girl), 4 gilrs were successful with their commitment to produce the final product in the form of a Tote Bag, even 1 of them managed to enrich and sharpen her own skills by combining the thread color in the final product.Based on the results of the evaluation, it can be concluded that the training ran smoothly and effectively and brought benefits, because the target audiences could absorb the knowledge conveyed and was able to produce the finished product as targeted from the start
PELATIHAN PEMBELAJARAN BERBASIS INTERNET BAGI GURU DI YAYASAN MUJAHIDIN KABUPATEN MALANG Mohammad Maskan; Achmad Suyono; Bambang Soepeno; Asminah Rachmi
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 6 No 1 (2019): JURNAL PENGABDIAN KEPADA MASYARAKAT 2019
Publisher : Publisher UPT P2M Politeknik Negeri Malang

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Abstract

The purpose of this training is that the teachers at the Mujahidin Foundation can use the internet as a medium for learning. Community Service Activities were carried out on Sunday 3 November 2019 at the Mujahidin Foundation in Malang Regency. This activity is divided into several stages consisting of the preparation phase, the training phase and the preparation of activity reports. The material provided in this training covers the understanding of internet based learning, the scope, advantages and disadvantages of internet based learning as well as practicing the internet based learning process. During the training process the situation is educational, conducive and fun. This can be seen from the enthusiasm of the participants, the question and answer process and the complete participation of the participants from the beginning until the completion of the training event so that the material can be completed as a whole.
Pengaruh Brand Ambassador Dan Brand Image Terhadap Impulsive Buying Pada Produk Oreo X Blackpink Studi Kasus Pada Mahasiswa Politeknik Negeri Malang Joy Gabriel Elaine Sambo; Asminah Rachmi
Jurnal Akuntansi Keuangan dan Bisnis Vol. 2 No. 2 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This research is motivated by the phenomenon of the increasing impulsive buying behavior towards Oreo products, that use a popular brand ambassador, Blackpink. The objective of this study is to determine the influence of brand ambassadors and brand image on impulsive buying among students at the State Polytechnic of Malang. The research employs a quantitative approach using a survey method. The sample comprises 100 students from the State Polytechnic of Malang, and was selected through purposive sampling. Data were collected by online questionnaire and analyzed using SPSS software for data analysis. The findings indicated that the brand ambassador has a positive impact on the impulsive buying of Oreo Blackpink products. Moreover, the brand image also positively influences impulsive buying. Simultaneously, both variables contributed positively to impulsive buying. Based on the findings, it is recommended that Oreo companies continuously enhance the appeal of their brand ambassadors and strengthen their brand image to increase impulsive buying.
PENGARUH ONLINE CONSUMER REVIEW DAN IKLAN TEHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE TOKOPEDIA: (Studi Pada Mahasiswa Jurusan Administrasi Niaga Program Studi D4 Manajemen Pemasaran Politeknik Negeri Malang) Mashita Sekar Dewi; Asminah Rachmi
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The internet has changed people's lifestyles. This is an opportunity for the e-commerce company Tokopedia to create an online selling platform that functions to meet people's demands and supply. By providing the best offers, the Tokopedia company is able to compete and attract consumers' interest. This study aimed to determine the effect of online consumer reviews and advertisements on purchasing decisions on the Tokopedia marketplace. This research is quantitative. The data collection method used was distributing questionnaires to 102 respondents with the purposive sampling technique. The analysis of the research data was conducted with multiple regression analysis and hypothesis testing. Online consumer review and advertising variables partially have a positive effect on the purchasing decisions. Then the results of testing the F hypothesis (simultaneous) explained that online consumer review, and the advertising variables together have a positive effect on purchasing decisions. The online reviews feature quality and increase purchases as well as optimize the display of advertisements that are unique and of high quality in order to attract consumers' interest.
PENGARUH GAYA HIDUP DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK LAPTOP ASUS (Studi Pada Mahasiswa Prodi D4 Manajemen Pemasaran Jurusan AdministrasiNiaga Politeknik Negeri Malang) Ayla Nadratul Widad; Asminah Rachmi
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 4 (2025): April
Publisher : ADISAM PUBLISHER

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Abstract

The results of technology are widely used by young people to the elderly. This can be seen from the increasing popularity of laptop products, one of which is Asus Laptops. The Asus laptop company provides the choices consumers need according to consumer lifestyles and motivations. This research aims to determine the influence of consumer lifestyle and motivation on purchasing decisions for Asus laptop products. This research is quantitative research. The data collection method used was distributing questionnaires to 65 respondents using random sampling techniques. Data analysis uses multiple regression analysis and hypothesis testing. The research results show that based on the t (partial) hypothesis test, consumer lifestyle and motivation variables partially have a positive and significant effect on purchasing decisions. The results of the hypothesis test F (simultaneous) explain that lifestyle variables and consumer motivation simultaneously (together) have a positive influence on purchasing decisions. From the results of this research, it is hoped that the Asus Laptop company will pay more attention to the role of consumer lifestyle and motivation factors, in order to improve purchasing decisions for Asus laptop products.
PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN PADA PRODUK LE MINERALE UKURAN 600ML (Studi Pada Mahasiswa Politeknik Negeri Malang) Gita Andini; Asminah Rachmi; Baroroh Lestari
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i4.6038

Abstract

The increasingly intense competition in bottled drinking water (AMDK) industies encourages companies to attract customers and maintain customers' loyalty. This study aims to identify and analyze the influence of brand image and brand trust on customers' loyalty toward Le Minerale 600ml products among students of Politeknik Negeri Malang. This study used a quantitative method with a purposive sampling technique. The sample consisted of 142 active students of Politeknik Negeri Malang who had purchased Le Minerale 600ml at least three times during the first three months of 2025. The data were then collected through questionnaires and analyzed using multiple linear regression and hypothesis testing. The results of the study show that brand image and brand trust both partially and simultaneously have a positive and significant effect on customer’s loyalty. Based on these findings, it can be concluded that the company needs to maintain and improve its brand image and continuously build customer trust in order to sustain customers' loyalty toward Le Minerale products. This finding can be utilized by companies to enhance customer’s loyalty through strengthening brand image.  
Strategi Pengembangan Usaha Menggunakan Pendekatan Business Model Canvas pada UMKM Four Sibling Kota Malang Gladies Citra Mahardika; Asminah Rachmi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/cjq1f747

Abstract

Business Model Canvas (BMC) merupakan alat strategis yang digunakan untuk memetakan model bisnis secara komprehensif melalui sembilan elemen utama. Dalam penelitian ini, BMC diterapkan pada UMKM Four Sibling untuk merumuskan strategi pengembangan usaha di tengah tantangan digitalisasi. Penerapan difokuskan pada perbaikan elemen customer segments dan channels yang menjadi hambatan utama dalam pengembangan usaha. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui observasi, dokumentasi, dan wawancara terhadap lima informan, yaitu pemilik, operasional, reseller, dan pelanggan. Analisis data dilakukan dengan model interaktif Miles dan Huberman melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Uji keabsahan data dilakukan dengan teknik triangulasi. Strategi BMC diimplementasikan melalui optimalisasi media sosial sebagai sebagai saluran pemasaran digital untuk menjangkau pelanggan yang lebih luas, khusunya pada Instagram. Hasilnya, interaksi dengan pelanggan meningkat, jangkauan pasar meluas, dan omzet mengalami peningkatan. Strategi digital terbukti efektif dalam memperluas segmentasi pasar yang sebelumnya terbatas secara lokal. Hasil penelitian dapat disimpulkan bahwa BMC merupakan alat yang efektif dalam merumuskan strategi pengembangan usaha. Disarankan agar UMKM Four Sibling terus mengoptimalkan Instagram sebagai saluran pemasaran dan melakukan evaluasi berkala terhadap seluruh elemen BMC agar tetap adaptif terhadap dinamika pasar.
THE EFFECT OF BRANDING AND PACKAGING ON PURCHASE DECISIONS IN UMKM CAHAYA RASA, WRINGINSONGO VILLAGE, MALANG REGENCY Mahmudatul Himma; Fullchis Nurtjahjani; Diana Eka Poernamawati; Asminah Rachmi; Muhamad Muwidha; Ane Fany Novitasari
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3720

Abstract

This study aims to analyze the influence of Branding and Packaging on consumer purchasing decisions. In an era of increasingly tight market competition, factors such as brand image and packaging design play an important role in attracting consumer attention and influencing purchasing decisions. This study uses a quantitative approach with a survey as a method of data collection. The population in this study were consumers of UMKM (Micro, Small, and Medium Enterprises) Cahaya Rasa, Wringinsongo Village, Malang Regency. The number of samples in this study was 180 people using a purposive sampling technique. The data collected will be analyzed using multiple linear regression. The results of the study show that Branding and Packaging have a significant role in influencing consumer purchasing decisions at UMKM Cahaya Rasa. The stronger the brand image that is built and the more attractive and informative the product packaging offered, the higher the likelihood of consumers making purchases.
Pengaruh Brand Ambassador dan Brand Image Terhadap Purchase Intention Pada Azarine Cosmetic di Kota Malang Ajeng Puspita Maharani; Achmad Zaini; Asminah Rachmi
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/jjzg6813

Abstract

The increasingly intense competition in the cosmetics industry has encouraged local brands such as Azarine Cosmetic to implement innovative marketing strategies, including the use of brand ambassadors and the development of a strong brand image. However, previous studies on the influence of these two variables on purchase intention have shown varying results, creating a research gap, particularly in the context of Malang City. This study aims to determine the effect of brand ambassador and brand image on the purchase intention of Azarine Cosmetic sunscreen products in Malang City, both partially and simultaneously. This research employs a quantitative approach with an explanatory research design. Data were collected through an online questionnaire distributed to 100 respondents who were familiar with Azarine Cosmetic products and recognized Prilly Latuconsina as the brand ambassador, using purposive sampling technique. The data were analyzed using multiple linear regression and hypothesis testing. The results indicate that both brand ambassador and brand image have a significant effect on purchase intention, both partially and simultaneously.
The Influence of Perceived Risk and Perceived Enjoyment on Repurchase Decision in the Honda Service Application (Study on BromPit Users at AHASS Blimbing, Malang) Cahya Fayyaza; Asminah Rachmi; Mohammad Maskan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/25zcrv81

Abstract

The intense competition in the after-sales motor vehicle service industry encouraged companies to innovate through service digitalization. One of the innovations is the BromPit application developed by Honda to facilitate the vehicle service booking process. However, the successful adoption of this application is still influenced by several factors, including perceived risk and perceived enjoyment. This study is to examine the influence of perceived risk and perceived enjoyment on repurchase decision among BromPit application users at AHASS Blimbing, Malang City.This research employed a quantitative approach. The sample consisted of 55 respondents who were active users of the BromPit application, selected using purposive sampling. The data were processed using multiple linear regression analysis and hypothesis testing.The regression analysis showed that perceived risk and perceived enjoyment partially had a positive and significant effect on repurchase decision. Meanwhile, the regression result confirmed that both variables also had a positive and significant simultaneous effect on the repurchase decision.These findings concluded that the lower the perceived risk and the higher the level of enjoyment when using the BromPit application, the greater the tendency for users to make repeat purchases of services through the digital platform.
Co-Authors Achmad Zaini Ade Ismail Ajeng Puspita Maharani Ane Fany Novitasari Annisa Khurotul Mayyasari Ayla Nadratul Widad Bambang Soepeno Baroroh Lestari Cahya Fayyaza Diana Eka Poernamawati Dwi Sudjanarti Fatimah Zahrotul Aminah Galih Putra Riatma Gita Andini Gladies Citra Mahardika Joy Gabriel Elaine Sambo Mahmudatul Himma Mashita Sekar Dewi Mohammad Maskan Mohammad Maskan Muhamad Muwidha Musthofa Hadi Nurtjahjani, Fullchis Priatma, Yulinda Ramadhani, Rafi Achmad Suyono, Achmad Syafira Endy Adzhani Tri Istining Wardani Umi Khabibah Yulis Nurul Aini