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All Journal JURNAL KOMUNIKASI DAN BISNIS eCo-Fin Jurnal Ekonomi Trisakti Outline Journal of Management and Accounting Mount Hope Global Economic Journal GEMBIRA (Pengabdian Kepada Masyarakat) Proceeding of International Conference on Entrepreneurship (IConEnt)
Jesslyn
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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APPLICATION OF COPYWRITING ELEMENTS IN SOCIAL MEDIA ADVERTISING DRINKING PRODUCTS NOW IN CREATING CONSUMER INTEREST Jesslyn; Glorya Agustiningsih
Jurnal Komunikasi dan Bisnis Vol. 9 No. 1 (2021): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i1.678

Abstract

ABSTRACT Advertising in social media is becoming a trend in business circles. One of the ways is to create creative content in social media in order to attract target market’s attention. Creative content is a form of content which is currently being developed on social media, especially Instagram. Diverse forms of creative contents can be found easily on Instagram accounts. One of them is creative contents uploaded by @xingfutang_indonesia on Instagram. Creative content creation cannot be separated from visual and copywriting elemts. In this case, copywriting becomes important in providing information to the target market. Referring to the concept, this study aims to determine the applied elements of copywriting which include headline and slogans, company taglines, and call to action used in creative contents on @xingfutang_indonesia account on Instagram. The research method used is a descriptive qualitative approach with content collection documentation and interviews as data collection techniques. The results of the research are beneficial for the scientific development of the field of communication, especially for the advertising industry in a practical way.
The Effect of Tax Knowledge and Tax Socialization on Motivation to Pay Taxes in STIE Eka Prasetya Students Tanelwy, Aurellia; Kosasih, Jocelin; Calosa, Charen; Caroline; Jesslyn; Stefanie; Tina Muhardika Handayani; Bambang Sutejo; Sudirman
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.141

Abstract

This study aims to determine the effect of partially or simultaneously Tax Knowledge and tax Socialixation on Motivation to Pay Taxes. The population in this study are STIE Eka Prasetya Students. The sampling technique in this study used saturated samples, which amounted to 35 students of 20.1 class. The research method used is the technique of collecting data through questionnaires. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. Partially Tax Knowledge has a positive and significant effect on Motivation to Pay Taxes and Tax Socialization has a positive and significant effect on Motivation to Pay Taxes. Simultaneously Tax Knowledge and Tax Socialization have a positive and significant effect on Motivation to Pay Taxes. The coefficient of determination test results (R2) shows that 56,1% of the Motivation to Pay Taxes variable is influenced by the Tax Knowledge and Tax Socializationvariable, while the remaining 43,9% is influenced by other variables outside of this study.
PENERAPAN SISTEM GF-GL UNTUK OPTIMALISASI PENGINPUTAN LAPORAN KEUANGAN DI PT PURI KARYA BERSAMA Candy; Jesslyn
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 2 No 06 (2024): DESEMBER 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Kemajuan teknologi mendorong perusahaan untuk memanfaatkan sistem yang lebih efisien dalam pengelolaan keuangan, karena optimalisasi laporan keuangan menjadi aspek penting untuk meningkatkan efisiensi dan akurasi pencatatan transaksi. PT Puri Karya Bersama menghadapi tantangan besar dalam pencatatan laporan keuangan yang masih menggunakan Microsoft Excel secara manual, yang rentan terhadap kesalahan dan memakan waktu dalam penginputan. Kegiatan ini bertujuan untuk mengoptimalkan proses penginputan laporan keuangan melalui penerapan sistem GF-GL, sebuah perangkat lunak akuntansi modern. Untuk mengatasi masalah tersebut, perusahaan mengimplementasikan sistem GF-GL, perangkat lunak akuntansi yang dirancang untuk otomatisasi dan efisiensi pencatatan transaksi keuangan. Pendekatan yang digunakan mencakup wawancara, observasi, serta perancangan dan implementasi sistem. Hasilnya menunjukkan bahwa sistem GF-GL berhasil mengatasi berbagai kendala yang sebelumnya dihadapi perusahaan, seperti meningkatkan akurasi pencatatan, mempercepat proses penginputan transaksi, dan mempermudah pembuatan laporan keuangan yang lebih profesional. Selain itu, fitur otomatisasi dan pelacakan transaksi pada GF-GL mendukung transparansi serta pengambilan keputusan yang lebih strategis. Penerapan sistem GF-GL tidak hanya meningkatkan efisiensi operasional tetapi juga membuka peluang transformasi digital yang berkelanjutan dalam manajemen keuangan perusahaan.
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, RETURN ON EQUITY RATIO, DAN NET PROFIT MARGIN TERHADAP HARGA SAHAM DI BURSA EFEK INDONESIA (STUDI PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2019- 2022) Florencia Irena Ie; Jesslyn; Mahmuddin Syah Lubis; Yusneni Afrita Nasution
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.528

Abstract

The purpose of this study is to determine the effect of Current Ratio, Debt to Equity Ratio, Return on Equity Ratio, and Net Profit Margin on Stock Prices of Food and Beverage Manufacturing Companies listed partially and simultaneously on the Indonesia Stock Exchange between 2019 and 2021. When evaluating a company, investors focus on one aspect. Financial ratio studies show good financial results. In general, a company's stock price increases in response to increased demand for its shares, which arises from increased profit margins. The population of this study consisted of 26 food and beverage manufacturing companies listed on the IDX in 2019 to 2022, while the sample was 68 analysis units. The multiple linear regression analysis approach was applied in the research process. The research findings show that stock prices are each influenced by the current ratio, debt to equity ratio, return on equity ratio, and net profit margin. Stock prices on the Indonesia Stock Exchange (IDX) are influenced by the following ratios: current ratio, debt to equity ratio, return on equity ratio, and net profit margin (Study of Manufacturing Companies in the Food and Beverage Sub-Sector Listed on the IDX 2019–2022).
Exploring Scarlett's Customer Loyalty: The Role of Purchase Decision as an Intervening Factor in the Context of Service and Product Quality Jesslyn; Alfonsius
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The surge in beauty industry competitors has led to a decline in Scarlett's ranking on e-commerce platforms. To enhance Scarlett's consumer loyalty, research on Scarlett's service quality and product quality is necessary. The interconnection among service quality, product quality, purchase decisions, and consumer loyalty is analyzed through corresponding indicators. This research includes 125 respondents. Data undergoes validity, reliability, classical assumption tests, and path analysis for advanced multiple linear regression analysis. The results demonstrate that Scarlett's service quality and product quality significantly influence purchase decisions. Additionally, Scarlett's service quality and product quality significantly influence customer loyalty. Purchase decision has an intervening factor on service quality and product quality towards customer loyalty. Improving Scarlett's service and product quality can elevate both consumer loyalty and purchase decisions.
FAKTOR-FAKTOR YANG MEMPENGARUHI NILAI PERUSAHAAN Jesslyn; Murtanto
Jurnal Ekonomi Trisakti Vol. 5 No. 1 (2025): April 2025
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i1.22263

Abstract

Penelitian ini bertujuan untuk menguji pengaruh struktur modal, kebijakan dividen, pengelolaan kas, keputusan investasi, dan keragaman gender terhadap nilai perusahaan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Data yang digunakan adalah data sekunder yang diperoleh dari perusahaan-perusahaan yang terindeks dalam IDXHIDIV20 selama periode 2021-2023. Hasil penelitian menunjukkan bahwa struktur modal, pengelolaan kas, dan keragaman gender tidak berpengaruh signifikan terhadap nilai perusahaan. Sebaliknya, kebijakan dividen dan keputusan investasi terbukti berpengaruh positif dan signifikan terhadap nilai perusahaan. Berdasarkan temuan ini, disarankan agar perusahaan lebih memperhatikan kebijakan dividen dan keputusan investasi sebagai faktor yang dapat meningkatkan nilai perusahaan. Implikasi dari penelitian ini menunjukkan bahwa kebijakan dividen dan keputusan investasi yang tepat dapat meningkatkan daya tarik investor dan kinerja jangka panjang perusahaan.
Corporate Governance and Fraudulent Financial Reporting: The Role of Independence Figure Jesslyn; Khairani, Siti
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.2031

Abstract

The main goal of this research is to analyze how corporate governance disclosure, focusing on the principle of independence, which includes the composition of the independent board of commissioners (BOD_IN), the effectiveness of the audit committee (ACE), the effectiveness of internal audit (IAE), and the quality of external auditors (EAQ) can affect fraudulent financial reporting (FFR). This research uses Beneish M-Score model to determine the indication of FFR, then analyze it with logistic regression analysis, performed and processed with IBM SPSS Statistics 26 software.  The data is collected from annual reports of energy sector companies listed on the Indonesia Stock Exchange (IDX) in 2022-2023. The final number of samples used in this study are 57 companies for two years which were taken by purposive sampling. The result of this research shows that all variables did not have a significant effect on fraudulent financial reporting. In conclusion, independence fugure on corporate governance did not have any significant influence on fraudulent financial reporting.
Co-Authors Alfonsius Bambang Sutejo, Bambang Calosa, Charen Candy Caroline Florencia Irena Ie Glorya Agustiningsih Khairani, Siti Kosasih, Jocelin Mahmuddin Syah Lubis MURTANTO Stefanie Sudirman Tanelwy, Aurellia Tina Muhardika Handayani Yusneni Afrita Nasution