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Arsyad, Kisman Awaluddin
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Ketahanan Digital dalam Transformasi Agribisnis (Studi pada Fenomena Penggunaan Facebook Marketplace oleh Petani Milenial Program YESS) Yunandar, Detia Tri; Arsyad, Kisman Awaluddin; Nuryanti, Nuryanti; Ihsan, R. Muhammad; Parasdya, Sekar Diva
Jurnal Ketahanan Nasional Vol 31, No 1 (2025)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jkn.105116

Abstract

 ABSTRACTThis study aims to analyze how Facebook Marketplace contributes to the digital resilience of millennial farmers in adapting to agribusiness transformation, particularly in terms of market access, digital literacy, and business innovation.This research employs a qualitative descriptive method with a phenomenological approach, collecting data through in-depth interviews and participatory observations. The interviews explore farmers' motivations, perceptions, and challenges in adopting this platform, while observations examine their interaction patterns with consumers.  The findings indicate that Facebook Marketplace plays a significant role in strengthening the digital resilience of millennial farmers by expanding market networks, enhancing digital literacy, and fostering innovation in agribusiness strategies. However, challenges such as limited digital infrastructure and technological literacy gaps remain major obstacles. Therefore, this study highlights the importance of improving digital skills and strengthening infrastructure as key factors in the success of agribusiness digital transformation. The primary recommendation of this research is the implementation of continuous digital training programs for millennial farmers to optimize the use of digital platforms in agribusiness development. 
Membangun Resiliensi Ekonomi Wilayah Melalui Kewirausahaan Muda: Integrasi Pengalaman Bertani dan Dukungan Keluarga di Kabupaten Bantaeng, Sulawesi Selatan Arsyad, Kisman Awaluddin; Yunandar2, Detia Tri; Nuryanti, Nuryanti
Jurnal Ketahanan Nasional Vol 32, No 1 (2026)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jkn.114769

Abstract

Sektor pertanian Indonesia menghadapi krisis regenerasi, ditandai dominasi petani berusia di atas 45 tahun dan rendahnya keterlibatan pemuda di tengah bonus demografi. Penelitian ini bertujuan menganalisis pengaruh motivasi, lingkungan keluarga, dan pengalaman bertani terhadap minat kewirausahaan agribisnis pemuda di Kabupaten Bantaeng, Sulawesi Selatan. Penelitian menggunakan pendekatan kuantitatif dengan desain cross-sectional survey terhadap 400 pemuda usia 19–39 tahun yang dipilih melalui stratified random sampling. Data dianalisis menggunakan regresi linier berganda dengan SPSS 26. Hasil menunjukkan bahwa motivasi, lingkungan keluarga, dan pengalaman bertani berpengaruh positif dan signifikan secara parsial maupun simultan terhadap minat kewirausahaan agribisnis, dengan kontribusi sebesar 52,7% (R²=0,527). Lingkungan keluarga merupakan faktor paling dominan, diikuti pengalaman bertani dan motivasi. Temuan ini menegaskan pentingnya pendekatan holistik melalui penguatan motivasi, optimalisasi peran keluarga, serta peningkatan pengalaman praktis untuk mendorong kewirausahaan agribisnis pemuda dan memperkuat ketahanan ekonomi wilayah.
Co-Authors Detia Tri Yunandar Fachry Abda El Rahman Ihsan, R. Muhammad Nuryanti Nuryanti Parasdya, Sekar Diva Yunandar2, Detia Tri