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All Journal Jurnal Ketahanan Nasional Priviet Social Sciences Journal
Ihsan, R. Muhammad
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Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Ketahanan Digital dalam Transformasi Agribisnis (Studi pada Fenomena Penggunaan Facebook Marketplace oleh Petani Milenial Program YESS) Yunandar, Detia Tri; Arsyad, Kisman Awaluddin; Nuryanti, Nuryanti; Ihsan, R. Muhammad; Parasdya, Sekar Diva
Jurnal Ketahanan Nasional Vol 31, No 1 (2025)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jkn.105116

Abstract

 ABSTRACTThis study aims to analyze how Facebook Marketplace contributes to the digital resilience of millennial farmers in adapting to agribusiness transformation, particularly in terms of market access, digital literacy, and business innovation.This research employs a qualitative descriptive method with a phenomenological approach, collecting data through in-depth interviews and participatory observations. The interviews explore farmers' motivations, perceptions, and challenges in adopting this platform, while observations examine their interaction patterns with consumers.  The findings indicate that Facebook Marketplace plays a significant role in strengthening the digital resilience of millennial farmers by expanding market networks, enhancing digital literacy, and fostering innovation in agribusiness strategies. However, challenges such as limited digital infrastructure and technological literacy gaps remain major obstacles. Therefore, this study highlights the importance of improving digital skills and strengthening infrastructure as key factors in the success of agribusiness digital transformation. The primary recommendation of this research is the implementation of continuous digital training programs for millennial farmers to optimize the use of digital platforms in agribusiness development. 
Exploring digital promotion as a tool for community empowerment: A participatory analysis of website utilization in Sumber Urip tourism village Ihsan, R. Muhammad; Elyusra, Elyusra
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.442

Abstract

This study explores digital promotion as a tool for community empowerment through the use of the website desasumberurip.com in Sumber Urip Tourism Villages. As digital transformation has become increasingly crucial for rural tourism development, village management has adopted a website to enhance promotion and support local economic activities. Employing a descriptive qualitative approach, the study involved in-depth interviews, focus group discussions, observations, and content analysis of the website. Participants included key village stakeholders such as management, tourism unit leaders, and digital administrators. The findings reveal that the website serves as an initial step in digitalizing tourism promotion, offering accessible information about tourism attractions, cultural events, and local products. However, its current structure remains static, which limits its interactivity and timely updates. The identified challenges include limited digital literacy among the broader community, inadequate technological infrastructure, and the absence of integrated e-commerce features for local MSMEs. Despite these limitations, the website has begun to engage young community members in content management, indicating emerging opportunities for digital community empowerment. The study concludes that while the website represents significant progress in promoting Sumber Urip Tourism Villages, further development is required. Future efforts should focus on transitioning to a dynamic web platform, enhancing storytelling-based content, and increasing community participation to maximize the impact of digital promotions. Ultimately, optimizing the website holds potential not only for boosting tourism visibility, but also for empowering local communities and strengthening the village’s digital identity.
Co-Authors Arsyad, Kisman Awaluddin Detia Tri Yunandar Elyusra Elyusra, Elyusra Fachry Abda El Rahman Parasdya, Sekar Diva