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All Journal Jurnal Ketahanan Nasional Lateralisasi Priviet Social Sciences Journal Jurnal Spektrum Komunikasi
Ihsan, R. Muhammad
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Ketahanan Digital dalam Transformasi Agribisnis (Studi pada Fenomena Penggunaan Facebook Marketplace oleh Petani Milenial Program YESS) Yunandar, Detia Tri; Arsyad, Kisman Awaluddin; Nuryanti, Nuryanti; Ihsan, R. Muhammad; Parasdya, Sekar Diva
Jurnal Ketahanan Nasional Vol 31, No 1 (2025)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jkn.105116

Abstract

 ABSTRACTThis study aims to analyze how Facebook Marketplace contributes to the digital resilience of millennial farmers in adapting to agribusiness transformation, particularly in terms of market access, digital literacy, and business innovation.This research employs a qualitative descriptive method with a phenomenological approach, collecting data through in-depth interviews and participatory observations. The interviews explore farmers' motivations, perceptions, and challenges in adopting this platform, while observations examine their interaction patterns with consumers.  The findings indicate that Facebook Marketplace plays a significant role in strengthening the digital resilience of millennial farmers by expanding market networks, enhancing digital literacy, and fostering innovation in agribusiness strategies. However, challenges such as limited digital infrastructure and technological literacy gaps remain major obstacles. Therefore, this study highlights the importance of improving digital skills and strengthening infrastructure as key factors in the success of agribusiness digital transformation. The primary recommendation of this research is the implementation of continuous digital training programs for millennial farmers to optimize the use of digital platforms in agribusiness development. 
STRATEGI BAHASA PERSUASIF DALAM WACANA PROMOSI PARIWISATA DIGITAL: KAJIAN STILISTIKA DAN PRAGMATIK PADA INSTAGRAM DESA WISATA SUMBER URIP Ihsan, R. Muhammad; Elyusra
Lateralisasi Vol. 13 No. 1 (2025): LATERALISASI
Publisher : Fakultas Keguruan dan Pendidikan Universitas Muhammmadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/lateralisasi.v13i1.8525

Abstract

Perkembangan teknologi digital telah membawa perubahan mendasar dalam cara promosi pariwisata dilakukan, khususnya melalui platform media sosial seperti Instagram. Penelitian ini bertujuan mendeskripsikan strategi bahasa persuasif dalam wacana promosi pariwisata digital yang digunakan oleh akun Instagram @sumber.urip__, dengan pendekatan stilistika dan pragmatik. Penelitian ini menggunakan metode deskriptif kualitatif, dengan teknik analisis wacana multimodal yang mencakup teks, visual, serta interaksi pengguna. Teori yang digunakan meliputi teori tindak tutur (Austin & Searle), teori retorika (Leech), serta prinsip persuasi Cialdini. Hasil penelitian menunjukkan bahwa caption Instagram menggunakan diksi emotif, gaya naratif, serta ujaran direktif dan ekspresif secara dominan, yang mampu membangun kedekatan emosional dan mengarahkan tindakan audiens. Selain itu, strategi liking, social proof, dan scarcity dari Cialdini digunakan secara konsisten untuk mendorong respons audiens. Visual unggahan yang dipadukan dengan narasi caption turut memperkuat efektivitas pesan promosi. Analisis statistik menunjukkan peningkatan signifikan pada interaksi pengguna (likes dan komentar) sejak tahun 2023. Temuan ini memperlihatkan bahwa keberhasilan promosi pariwisata digital tidak hanya ditentukan oleh kekuatan visual, tetapi juga oleh kemampuan mengonstruksi bahasa yang persuasif dan sesuai dengan karakteristik target audiens
Exploring digital promotion as a tool for community empowerment: A participatory analysis of website utilization in Sumber Urip tourism village Ihsan, R. Muhammad; Elyusra, Elyusra
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.442

Abstract

This study explores digital promotion as a tool for community empowerment through the use of the website desasumberurip.com in Sumber Urip Tourism Villages. As digital transformation has become increasingly crucial for rural tourism development, village management has adopted a website to enhance promotion and support local economic activities. Employing a descriptive qualitative approach, the study involved in-depth interviews, focus group discussions, observations, and content analysis of the website. Participants included key village stakeholders such as management, tourism unit leaders, and digital administrators. The findings reveal that the website serves as an initial step in digitalizing tourism promotion, offering accessible information about tourism attractions, cultural events, and local products. However, its current structure remains static, which limits its interactivity and timely updates. The identified challenges include limited digital literacy among the broader community, inadequate technological infrastructure, and the absence of integrated e-commerce features for local MSMEs. Despite these limitations, the website has begun to engage young community members in content management, indicating emerging opportunities for digital community empowerment. The study concludes that while the website represents significant progress in promoting Sumber Urip Tourism Villages, further development is required. Future efforts should focus on transitioning to a dynamic web platform, enhancing storytelling-based content, and increasing community participation to maximize the impact of digital promotions. Ultimately, optimizing the website holds potential not only for boosting tourism visibility, but also for empowering local communities and strengthening the village’s digital identity.
Digital Communication Strategy of Bukit Kaba Tourism Through Social Media Based on IMC and AIDA Ihsan, R. Muhammad; Elyusra
Jurnal Spektrum Komunikasi Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i4.979

Abstract

The use of social media in tourism communication strategies has become crucial in the digital era. Bukit Kaba, a nature-based tourism destination in Bengkulu, utilizes platforms such as Instagram, Facebook, and TikTok for promotion. However, the extent to which these platforms are strategically and integratively employed remains underexplored. This study aims to analyze the digital communication strategy of Bukit Kaba’s tourism management through social media by applying the Integrated Marketing Communication (IMC) and Attention, Interest, Desire, Action (AIDA) theoretical frameworks. A qualitative descriptive method was employed, using digital observation, documentation, and in-depth interviews. The findings reveal that each platform demonstrates unique characteristics and communication performance. TikTok exhibits strong engagement but lacks persuasive storytelling; Instagram excels in visuals but lacks explicit calls to action; Facebook is more informative yet less frequently updated. None of the platforms present a fully integrated cross-platform messaging strategy. These results highlight the need for IMC-based consistency reinforcement and better AIDA-driven content planning to attract, engage, and mobilize potential tourists. This study contributes to the development of social media–based digital communication models for tourism destinations and offers practical recommendations for tourism managers in designing effective and sustainable promotional strategies.
Co-Authors Arsyad, Kisman Awaluddin Detia Tri Yunandar Elyusra Elyusra, Elyusra Fachry Abda El Rahman Parasdya, Sekar Diva