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All Journal JURNAL PENDIDIKAN GLASSER Jurnal Doktor Manajemen (JDM)
Siti Rozinah
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Economics, Econometrics & Finance Education Social Sciences

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Pemanfaatan Digital Marketing Pada Usaha Mikto Kecil dan Menengah (UMKM) di Kota Tangerang Selatan Siti Rozinah; Andri Meiriki
Jurnal Doktor Manajemen (JDM) Vol 3, No 2 (2020): SEPTEMBER 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v3i2.10573

Abstract

Micro, Small and Medium Enterprises (UMKM) have an important role in the pace of Indonesia's economy, especially in job creation and household empowerment that supports household income. The existence of UMKM  is expected to be able to spur the economy amid the current economic slowdown. Utilization of the concept of marketing based on digital technology (digital marketing) provides hope for UMKM to develop into a center of economic strength. The development of digital technology enables UMKM to market their products online and conduct transactions through the online banking system as well. This study aims to see whether the implementation of digital marketing can have an influence on the sales volume of UMKM industry results, as well as to find out whether the use of digital marketing has a large influence on the development of UMKM businesses in South Tangerang City. This research was conducted with a qualitative research method to look deeper into the influence of the use of digital marketing in the development of UMKM businesses in the eyes of UMKM managers in South Tangerang City. The results showed that the use of digital marketing can increase UMKM  sales by 30-50 percent, and digital marketing is able to expand their market share and at the same time reduce the promotional costs they incur, as well as being able to shorten the distance of UMKM interaction with their consumers
THE ROLE OF PARENTS IN EARLY CHILDHOOD ISLAMIC EDUCATION: A HOLISTIC APPROACH Siti Rozinah; Saiful Bahri; Suci Siti Nurbarkah
JURNAL PENDIDIKAN GLASSER Vol. 8 No. 2 (2024)
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Muhammadiyah Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/glasser.v8i2.3741

Abstract

Early childhood education in an Islamic perspective plays an important role in shaping children's character and spiritual values. This study aims to analyze the role of parents in early childhood Islamic education through a holistic approach in PAUD KB Amanah. The method used is a descriptive qualitative approach with in-depth interviews, observation, and documentation as data collection instruments. The results showed that parents' involvement in early childhood Islamic education at PAUD KB Amanah. The holistic approach applied includes integrating Islamic values education, social skills and children's cognitive development in a balanced manner. This research underscores the importance of synergy between parents and educational institutions in providing a solid spiritual foundation for children. The findings are expected to serve as a model in the implementation of family-based early childhood Islamic education in other PAUD institutions.
Co-Authors Andri Meiriki Saiful Bahri Suci Siti Nurbarkah