Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JAMBIS : Jurnal Administrasi Bisnis
Widyastuti, Trie Andari Ratna
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Restrictions towards Community Activities (PPKM) to Overcome the COVID-19 Pandemic in the Eyes of STIAMI Students and Lecturers: A Mass Communication Study Abidin, Nadiah; Zahran, Wahidin Septa; Widyastuti, Trie Andari Ratna; Vitisia, Vita; Saktisyahputra, Saktisyahputra
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2806

Abstract

To overcome the COVID-19 pandemic, the Indonesian government decided to implement a regulation known as the Restrictions towards Community Activities (PPKM). Since its inception, PPKM has been extended fourteen times. Observing the trend, it is interesting to find out how higher education students and lecturers perceive the regulation after gaining information from varied mass communication channels. Therefore, this research is aimed to identify perceptions regarding PPKM among students and lecturers. It used qualitative research with a phenomenology approach, involving 104 STIAMI students and 26 lecturers based in Jakarta, Bekasi, and Depok. According to the results, more than a half of the students and lecturers found information to be sufficient from mass communication channels and decided to support the program if continued in the future. They are, however, urging the government to conduct significant changes that would ensure the social and economic lives of Indonesian citizens remain well. 
Pengaruh Digital Marketing dan Kualitas Produk Terhadap Minat Beli Pada Produk Cochic di Shopee Perdana, Cipta Tahta; Widyastuti, Trie Andari Ratna
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 1: Februari 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i1.4880

Abstract

In today's modern era, the internet is almost the same as a primary need, easy internet access encourages changes in people's buying and selling patterns. Selling online is one of the significant changes among Indonesian people. The development of online marketplaces is also very rapid in Indonesia, starting from Lazada, Tokopedia, Shopee, and many more. This digital marketing method is then utilized by Chocic product owners to market and socialize the quality of the products they produce through the Shopee online marketplace platform, as well as to increase a wider market share. However, there are still obstacles faced by the Indonesian people in facing the massive invasion of technology in this digital era. This can be seen from some people who continue to sell via offline platform even though they know that selling online is easier and has minimal marketing costs. This research aims to analyze how much the impact of digital marketing and product quality have on purchase interest of Chocic products through the online media Marketplace Shopee. This research used a descriptive quantitative method. The data collection method used a questionnaire. The population of this research was internet users who had shopped online and had used Shopee so that the number was incalculable. Sampling used the Heir formula of 145 people with non probability sampling and accidental sampling techniques. The data analysis technique used multiple linear regression and used the SPSS 26 application. Digital marketing (X1) has a significant effect on purchase decisions (Y) of Chocic products on Shopee by 65.2%. Product quality (X2) has a significant effect on purchase decisions (Y) of Chocic products on Shopee by 63.4%. The results of the F test of the variables digital marketing (X1) and product quality (X2) simultaneously were 69.6%, while 30.4% was influenced by other factors that were not known and not included in the regression of this research.
Co-Authors Nadiah Abidin Perdana, Cipta Tahta Saktisyahputra, Saktisyahputra Vitisia, Vita Wahidin Septa Zahran