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Peranan Persepsi Manfaat sebagai Mediasi dalam Pengaruh Kemudahan Penggunaan dan Kepercayaan terhadap Penggunaan E-Commerce pada Aplikasi Traveloka Aziziyah, Aziziyah
Jurnal Ilmu Manajemen Vol 9, No 1 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.285 KB) | DOI: 10.26740/jim.v9n1.p205-216

Abstract

As time went on, business development also grew more rapidly. Booking and travel tickets online compliment online marketing. The aims to provide perceived ease of use, perceived usefulness, and trust in consumers to influence the system's level of use at higher consumers. The purpose of this study is to analyze and discuss the effect of perceived ease of use, perceived usefulness, and trust in e-commerce usage. Respondents in this study are consumers who have booked aeroplane tickets in less than one year with a minimum age of 18 years. The sampling method is non-probability sampling, and the sampling technique uses judgmental sampling. The sample used was 220. The data collection technique used in this study was an online questionnaire. Data analysis techniques using path analysis with the AMOS program. This study indicates that perceived ease of use has a positive and significant effect on perceived usefulness. Perceived ease of use has a positive and significant effect on e-commerce. Perceived benefits have a positive and significant effect on the use of e-commerce. Furthermore, trust has a positive and significant effect on the use of e-commerce.
PENDAMPINGAN MASYARAKAT DALAM PELESTARIAN BUDAYA ROKAT DI DESA CONDONG Herwati, Herwati; Qomariyah, Munawarotul; Aziziyah, Aziziyah; Izza, Nur Laily Alfiatul; Asyanti, Asyanti
Najah: Journal of Research and Community Service Vol. 2 No. 1 (2024): March 2024
Publisher : Kalam Nusantara Institute

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Abstract

Culture is the way of life shared by a group of people, including the values, norms, language, beliefs, and practices that shape their identity. Condong Village is a village that has sloping land, that's why the village is called Condong Village. Condong Village has several assets, including: personal assets, social assets, spiritual assets, institutional assets, natural assets and physical assets. This mentoring activity aims to preserve and develop the almost extinct rokat tradition by providing assistance to community leaders in the village of Pikan. The aim of this Rokat is to implement research results through community service in the form of empowerment. The research method used is the Asset Based Community Development (ABCD) approach by developing spiritual assets owned by the community, one of which is the preservation of rock culture. The stages used in this stage are preparation, implementation, evaluation. The results obtained from the mentoring were found to be the culture of bridal rokat being carried out when there are 3 siblings, 1 boy and 2 girls or 2 boys and one girl. The bridal ceremony is performed at midnight right in front of the bride's house. First, it starts with the reading of old book discourses by the person in charge of leading the rokat, which is then followed by a shower by the rokat leader, then parents and close family members. As for the data or tradition of Rokatan, it is becoming increasingly known to the village community, especially after providing assistance by means of socialization by community leaders to members of the community at religious events.