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All Journal Jurnal Ilmu Manajemen (JIM) International Journal of Economics, Management, Business, and Social Science
Bella, Catresia Martha
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Sebuah Studi pada Wanita Bekerja: Pengaruh Motivational Factors, Purchase Preferences, dan Tendency Towards Health Consciousness terhadap Purchase Intention Green Cosmetics Bella, Catresia Martha; Artanti, Yessy
Jurnal Ilmu Manajemen Vol 9, No 2 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (766.615 KB) | DOI: 10.26740/jim.v9n2.p%p

Abstract

The study investigated the intention of working women to buy green cosmetic products. In addition, it also analyzes the relationship between motivational factors, purchase preferences, and tendency towards health consciousness on the purchase intention of green cosmetic products. A model was developed to understand the effect of independent variables on the dependent variable. Motivational factors, purchase preferences, and tendency towards health consciousness were considered as independent variables and purchase intention of green cosmetic products as the dependent variable. The survey was conducted using an online questionnaire and collected data from 119 working women. Multiple linear regression in SPSS software was used to analyze the collected data. The results show that motivational factors have no significant effect on the purchase intention of green cosmetics. Meanwhile, purchase preferences and tendency towards health consciousness significantly affect purchase intention of green cosmetics. This study focuses on a group of working women. Future research may involve demographic variables, spending on buying green products, and lifestyle variables. Further research can also use in-depth interviews and focus group discussions on finding out more details regarding the use of green products. The green product is also closely related to the high-involvement product. It becomes interesting to involve it in further research.
Analysis of Factors Affecting Consumer Intention to Buy Honda Genio Motorcycles Sugandha, Adita Primadana; Bella, Catresia Martha; Indarwati, Tias
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i2.28

Abstract

This study aims to determine what factors influence consumer intentions to buy Honda Genio motorcycles. The author uses various sources, both research journals and from various books. In this study using an explanatory research design, this design is also called an exploratory design. The conclusion of this study is that consumers' purchase intentions are influenced by two main factors, namely product quality and brand image. Product quality is a consideration for consumers in making purchases because if consumers feel that they are suitable for Honda Genio and the product can meet their needs, then consumers make the decision to buy Honda Genio. Meanwhile, brand image is related to attitudes in the form of beliefs and preferences for a brand. Consumers who have a positive image of a brand are more likely to make a purchase.
Co-Authors Indarwati, Tias Sugandha, Adita Primadana Yessy Artanti