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All Journal Jurnal PAJAR (Pendidikan dan Pengajaran) JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Aan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Strategi Penjualan Produk Sepeda Motor Yamaha Melalui Analisis Structure, Conduct and Performance (SCP) Ardella Naffa Ramadhini; Hanifah Ulul Azmi; Aan; Kenti Wahyuningsih; Naerul Edwin Kiky Aprianto
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3291

Abstract

This study discusses the importance of product sales in the context of effective marketing strategies in the era of globalization and intense market competition. Using a qualitative descriptive approach, this research analyzes the relationship between market structure, company behavior, and market performance through the Structure Conduct Performance (SCP) analytical framework. Literature studies and case analyses of companies, such as the research by Apriyanti and Ramadhani (2018) on palm oil marketing, indicate that oligopolistic market structures influence pricing and product strategies. This study also identifies factors affecting sales, including market conditions, seller capabilities, capital, and product innovation. The findings show that companies implementing aggressive and responsive marketing strategies to changing consumer preferences can achieve better market performance, as evidenced by PT Yamaha with its Nmax product, which has become one of the best-selling motorcycles in Indonesia. These findings emphasize the importance of understanding market structure and consumer behavior in formulating effective sales strategies to enhance competitiveness and company performance
THE EFFECTIVENESS OF THE SCRAMBLE METHOD TO IMPROVE THE STUDENTS’ ABILITY IN READING ALOUD AT GRADE II ELEMENTARY SCHOOLS Yeni Sulaeman; Muhardila Fauziah; Aan
Jurnal PAJAR (Pendidikan dan Pengajaran) Vol. 4 No. 6 (2020): November
Publisher : Laboratorium Program Studi Pendidikan Guru Sekolah Dasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/pjr.v4i6.8182

Abstract

The purpose of this study was to improve the students' ability in reading aloud by using the scramble method and to find out the students' sentence comprehension skills. This research was a classroom action research conducted in two learning cycles. Each cycle consisted of two meetings with 2x30 minutes each. The data were obtained by observing the learning process, learning activities, and the results of the reading aloud comprehension test. The results showed that the students' ability to read aloud at grade II increased after the implementation of the scramble method in the learning process. Then, the results of the observation in the first cycle found several shortcomings so that they affected the students’ learning activities. The tests given at the second meeting were categorized as fairly good. After that, in the second cycle, the learning process became more conducive and fun. The students became active and enthusiastic about the learning process. It was found that 95% of students actively participated in learning and the average score of the test was 93.50 with very good category. Thus, the implementation of the scramble method improved the students’ ability to read aloud at grade II SDN Nameng 1 Rangkasbitung.
Co-Authors Ardella Naffa Ramadhini Hanifah Ulul Azmi Kenti Wahyuningsih Muhardila Fauziah Naerul Edwin Kiky Aprianto Sulaeman, Yeni