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All Journal Lunggi Journal Cross-Border Journal of Business Management Journal of Islamic Economics and Finance
Zulkan
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN MINAT BELI KONSUMEN DIBEDAR RESTO DAN KAFE DALAM PERSFEKTIF EKONOMI ISLAM Asmarani; Budi Iswanto; Zulkan
Cross-Border Journal of Business Management Vol. 3 No. 2 (2023): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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Abstract

This study aims to find out how to analyze marketing strategies in increasing consumer buying interest at Bedar Resto and Café in an Islamic economic perspective. This study used a qualitative approach and a type of field research. Data collection techniques were carried out through observation, interviews and documentation based on primary sources in the field and secondary sources in the form of books or research works related to this research. Based on the results of the study concluded that the quality of service, promotion, price, physical appearance, and process are prioritized in increasing consumer buying interest. As for the Islamic economic perspective, it has implemented the professionalism of the Prophet Muhammad, namely Shiddiq, Amanah, Fhatanah, and Tabliqh which have been practiced or implemented by business owners and Bedar Resto and Café employees managed by Mrs. Rina.
UMKM BERBASIS SYARIAH: PENERAPAN AKUNTANSI SEBAGAI WUJUD AKHLAKUL KARIMAH DALAM BISNIS Zulkan; Radimin; Malfiandri
Journal of Islamic Economics and Finance Vol. 1 No. 4 (2025): Mei
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/joieaf.v1i4.2203

Abstract

Penelitian ini bertujuan untuk mengkaji penerapan akuntansi syariah dalam usaha mikro, kecil, dan menengah (UMKM) serta keterkaitannya dengan pembentukan akhlakul karimah dalam praktik bisnis. UMKM memiliki peran strategis dalam perekonomian nasional, namun sering menghadapi kendala dalam pengelolaan keuangan. Dengan pendekatan studi pustaka (library research), penelitian ini menganalisis berbagai literatur tentang akuntansi syariah, etika bisnis Islam, dan konsep akhlakul karimah. Hasil kajian menunjukkan bahwa penerapan prinsip akuntansi syariah dalam UMKM tidak hanya menciptakan sistem pencatatan keuangan yang transparan dan bertanggung jawab, tetapi juga menanamkan nilai-nilai kejujuran, amanah, keadilan, dan tanggung jawab sosial dalam bisnis. Dengan demikian, integrasi antara akuntansi syariah dan etika Islam menjadi fondasi penting dalam membangun UMKM yang berdaya saing sekaligus berkarakter mulia sesuai ajaran Islam.
LANDASAN ILAHIYAH AKUNTANSI SYARIAH: STUDI ANALISIS QS. AL-BAQARAH / 2: 282 Radimin; Zulkan; Malfiandri
Journal of Islamic Economics and Finance Vol. 1 No. 4 (2025): Mei
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/joieaf.v1i4.2204

Abstract

Penelitian ini bertujuan untuk menggali landasan ilahiyah akuntansi syariah yang terkandung dalam QS. Al-Baqarah ayat 282, yang dikenal sebagai ayat tentang transaksi utang piutang. Ayat ini memberikan petunjuk mengenai pentingnya transparansi, keadilan, dan kejujuran dalam praktik bisnis, yang menjadi dasar prinsip-prinsip akuntansi syariah. Dengan pendekatan kualitatif dan studi literatur, penelitian ini menganalisis makna dan implikasi ayat tersebut dalam konteks penerapan akuntansi syariah dalam dunia bisnis modern. Hasil penelitian menunjukkan bahwa QS. Al-Baqarah: 282 memberikan landasan kuat untuk prinsip-prinsip dasar akuntansi yang syariah, seperti pencatatan yang jelas, penggunaan saksi, dan keterbukaan dalam transaksi keuangan. Dengan demikian, ayat ini menjadi pedoman penting dalam membangun sistem akuntansi yang amanah dan adil dalam dunia bisnis.
STRATEGI MENINGKATKAN DAYA SAING PRODUK KERAJINAN ROTAN DI DESA PIANTUS KECAMATAN SEJANGKUNG Padila; Sri Deti; Zulkan
Lunggi Journal Vol. 3 No. 2 (2025): Lunggi Journal: Literasi Unggulan Ilmiah Multidisipliner
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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Abstract

This research is motivated by the fact that the majority of Piantus Village residents from each family can make rattan crafts, counting around 25 more craftsmen than the total number of families in Piantus Village, 561. The proceeds from the sale of rattan craft products from Piantus Village, Sejangkung District, Sambas Regency, are a source of income for local community and able to absorb a number of workers in the area. To be able to implement a product competitiveness program for the rattan craftsman community in Piantus Village, several strategies are needed, especially in increasing the competitiveness of rattan craft products. Based on the research results, it can be concluded that the factors that influence the competitiveness of rattan craft products in Piantus Village, District. Sejangkung are Location, Price, Service, Quality and Promotion. Meanwhile, strategies for increasing the competitiveness of rattan craft products in Piantus Village, District. Sejangkung, there are several strategies implemented, namely: 1) From the central government through the Indonesian Ministry of Industry by providing assistance with rattan peeling machines to craftsmen in Piantus Village, 2) From the regional government, namely by establishing a gallery or what is called a rattan house, apart from that the government regional departments through related agencies such as the Department of Cooperatives, SMEs, Industry and Trade, the Department of Tourism, Youth and Sports also provide training to rattan craftsmen and hold festivals. 3) From the Piantus Village government itself, the strategy implemented is to provide MSME training to rattan craftsmen. 4) From the craftsmen themselves, namely by creating a variety of rattan craft products, promoting rattan craft products through social media such as Facebook, paying attention to product quality in terms of safety and neatness and also bringing or promoting these rattan craft products in various sub-districts and villages. in Sambas district and even to the borders of Indonesia and Malaysia such as Aruk and Serikin
Co-Authors Asmarani Budi Iswanto Malfiandri Padila Radimin Sri Deti