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Amri, Mila
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Mathematics

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Journal : Jurnal Manajemen

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Pengaruh Foto Produk Dan Customer Rrview Terhadap Minat Beli Pada E-Commmerce Shopee Amri, Mila
Jurnal Manajemen Vol 15 No 1 (2025): JURNAL MANAJEMEN VOL. 15 NO. 1 JUNI 2025 - Article in Press
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v15i1.4554

Abstract

This study aims to analyze the impact of product photos and customer reviews on consumer purchase intention on Shopee. A quantitative approach with simple random sampling was employed, targeting the Tangerang population. Data was collected from 172 respondents via questionnaires and analyzed using SPSS. The results indicate that both product photos and customer reviews have a significant positive effect on consumer purchase intention. Informative product photos and reviews boost consumer confidence, thereby strengthening purchasing decisions. This research highlights the importance of high-quality photos and reliable customer reviews in e-commerce marketing strategies to enhance consumer purchase intention on Shopee
Co-Authors - Afrizal Arnie Mariana Audina, Dinda Isna Darwis, Andri Firdaus, Nanda Rizky Hidayanti, Putri Iqbal, Muchamad Jarudin Jarudin Julianti, M Ramaddan Perdana, Aditya Putra Sidik, Achmad SRI RAHAYU Wicaksono, Taufan Ardi Yusuf, Kresna