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All Journal Dinamika Pendidikan Journal of Business Management Education (JBME) Jurnal ASET (Akuntansi Riset) JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Akuntansi dan Keuangan Jurnal Kajian Peradaban Islam ACCOUNTHIK : Journal of Accounting and Finance Jurnal Kajian Peradaban Islam
Mardiani, Rika
Universitas Pendidikan Indonesia
Religion Economics, Econometrics & Finance Education Social Sciences

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Journal : Journal of Business Management Education (JBME)

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Blue Ocean Strategy: Business Transformation on Traditional Market Revitalisation Lhutfi, Iqbal; Triantoro, Arvian; Kurniati, Fitrina; Hardiana, Raden Dian; Mardiani, Rika
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.42075

Abstract

This research was conducted to analyse the business transformation in revitalising the traditional market of Kosambi Bandung – The Hallway Space using the Blue Ocean Strategy. This study uses a descriptive qualitative research design. This study's data collection techniques were observation, in-depth interviews, and documentation review. The data analysis used in this study is a qualitative data analysis technique by analysing the statement of the interview results using the stages of data reduction, data presentation and data verification, and contextual analysis of the literature review. The result of this research is an initiation to build creative areas in traditional markets where later creative industry activists in fashion, food, art, hobbies, performing arts, and others can gather to create a new innovative ecosystem. This research concludes that the blue ocean strategy implemented in the kosambi traditional market is one of the best alternatives that can be done to revitalise traditional markets.
Co-Authors Anton Abdulbasah Kamil Arvian Triantoro Badria Muntashofi Hardiana, R. Dian Hardiana, Raden Dian Imas Purnamasari Iqbal Lhutfi Juliana Juliana Kurjono, Kurjono Kurniati, Fitrina Larasati, Anissa Yuniar Maula, Kholida Atiyatul Mulyani, Heni Nugraha Nugraha Nurwulan, Laila Ratna Rahim, Sarah Aulia Samlawi, Faqih Sugiharti, Harpa Yana Setiawan