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All Journal Empowerment Society Majapahit Journal of Islamic Finance and Management Majapahit Journal of Islamic Finance dan Management
Wulandari, Nurlaily
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Business Integrative Sustainable in the BUMDesa Towards a Superior, Independent and Sustainable Village Zuhri, Ach; Wulandari, Nurlaily; Sanjaya, Sani; Suprapti, Ike Triyuli
IMPOWERMENT SOCIETY Vol 8 No 1 (2025): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v8i1.1322

Abstract

This community service program aims to implement the Business Integrative Sustainable (BIS) concept at BUMDesa Mutiara Saghara in Bunder Village, Pamekasan. This village has great potential in the field of salt production, but less than optimal management has resulted in low contribution to Village Original Income (PAD) and community welfare. The method used in this service is a participatory and mentoring approach, starting from socialization, training, mentoring and evaluation. The results of the activities show development, especially in terms of managing thought patterns and beliefs. The participation of BUMDesa administrators has begun to run according to their duties and functions, they earn income from the results of their work. Community support is starting to be seen and continues to increase, starting from PKK women who help with sales so that turnover continues to increase. Apart from that, salt farmers are also enthusiastic about farming because their agricultural products are purchased by BUMDesa at prices higher than market prices. Salt edutourism is experiencing consistent development with a commitment to open every Saturday and Sunday. This program can be said to have succeeded in opening up new jobs and increasing the independence of the village economy through optimizing local potential.
The Effect of Green Brand Positioning, Green Brand Attitude, and Green Brand Knowledge on Green Purchase Intention: A Case Study of Uwinfly Electric Bikes in Sumenep City Wulandari, Nurlaily; Maromi, Izzul
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.598

Abstract

This study aims to analyze the influence of green brand positioning, green brand attitude, and green brand knowledge on green purchase intention on Uwinfly Electric Bicycle in Sumenep City District. Using a quantitative approach, with purposive sampling techniques. Data was collected through a questionnaire distributed to 80 respondents who knew and had a purchase interest in the Uwinfly brand in Sumenep City District. The data analysis method used is multiple linear regression analysis with the help of the Statistical Package for Social Science (SPSS) software. The results showed that the green brand positioning variable did not have a significant influence on green purchase intention. Green brand attitude has a significant positive influence on green purchase intention. Green brand knowledge has a significant positive influence on green purchase intention. Then, simultaneously the variables of green brand positioning, green brand attitude and green brand knowledge have a significant effect on green purchase intention.Keywords: Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge, Green Purchase Intention
The Effect of Green Brand Positioning, Green Brand Attitude, and Green Brand Knowledge on Green Purchase Intention: A Case Study of Uwinfly Electric Bikes in Sumenep City Wulandari, Nurlaily; Maromi, Izzul
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.598

Abstract

This study aims to analyze the influence of green brand positioning, green brand attitude, and green brand knowledge on green purchase intention on Uwinfly Electric Bicycle in Sumenep City District. Using a quantitative approach, with purposive sampling techniques. Data was collected through a questionnaire distributed to 80 respondents who knew and had a purchase interest in the Uwinfly brand in Sumenep City District. The data analysis method used is multiple linear regression analysis with the help of the Statistical Package for Social Science (SPSS) software. The results showed that the green brand positioning variable did not have a significant influence on green purchase intention. Green brand attitude has a significant positive influence on green purchase intention. Green brand knowledge has a significant positive influence on green purchase intention. Then, simultaneously the variables of green brand positioning, green brand attitude and green brand knowledge have a significant effect on green purchase intention.Keywords: Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge, Green Purchase Intention
Co-Authors Maromi, Izzul Sanjaya, Sani Suprapti, Ike Triyuli Zuhri, Ach