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All Journal Ultima Management : Jurnal Ilmu Manajemen Jurnal Bina Manajemen Studi Ilmu Manajemen dan Organisasi Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Multidisiplin Sahombu Jurnal Nusa Manajemen
Yusrin, Nur Amalyna
Pradita University
Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Nusa Manajemen

 1 
PENGARUH INFLUENCER MARKETING, CONTENT MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP PURCHASE INTENTION PADA BRAND KOSMETIK MAKE OVER Salim, Devanya Azzura Andini; Yusrin, Nur Amalyna
Jurnal Nusa Manajemen Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i2.274

Abstract

The advancement of information technology, particularly the growth of e-commerce in Indonesia, has created intense competition across various business sectors, including the cosmetics industry, which has become one of the most promising sectors. This study aims to analyze the influence of influencer marketing, content marketing, and online customer reviews on purchase intention among consumers of the Make Over cosmetic brand in the Greater Jakarta area (Jabodetabek). The research adopts a quantitative approach using a non-probability sampling technique. Data were collected through an online questionnaire (Google Form), resulting in 235 respondents. The data analysis technique employed was Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4.1 software. The findings indicate that influencer marketing, content marketing, and online customer reviews simultaneously have a significant effect on purchase intention. Specifically, influencer marketing strategies were found to be the primary factor influencing consumers' purchase intentions for Make Over products. These findings are expected to provide valuable insights for Make Over in enhancing the effectiveness of their marketing strategies, enabling them to drive purchase intentions through influencer marketing, content marketing, and credible online customer reviews.
PENGARUH BRAND EQUITY, BRAND IMAGE DAN CONSUMER SATISFACTION TERHADAP REPURCHASE INTENTION BRAND X DI TANGERANG Chandra, Gillian Emery; Yusrin, Nur Amalyna
Jurnal Nusa Manajemen Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i2.277

Abstract

This study aims to analyze the influence of Brand Equity, Brand Image, and Consumer Satisfaction on Repurchase Intention. The research was conducted using a quantitative method, where data were collected through questionnaires distributed to respondents in Tangerang. The data analysis method used was Structural Equation Modeling (SEM) with SmartPLS 3.1 software. The results of this study found that Brand Equity, Brand Image, and Consumer Satisfaction collectively have a significant influence on Repurchase Intention. These findings indicate that an increase in brand equity, a positive brand image, and consumer satisfaction can drive customers' repurchase intention for Brand X products. The implications of this study highlight the importance of strategies to strengthen brand equity, improve brand image, and manage consumer satisfaction to ensure loyalty and sustain repurchase intentions.
PENGARUH PRICING STRATEGY, PRODUCT QUALITY DAN SERVICE QUALITY PADA CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION DI PT. DAIHATSU INDONESIA Fernando, Christopher; Yusrin, Nur Amalyna
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.334

Abstract

This study aims to examine the influence of pricing strategy, product quality, and service quality on customer satisfaction, as well as its impact on repurchase intention of PT. Daihatsu Indonesia customers in the Greater Jakarta area. This study is motivated by the importance of maintaining customer loyalty through satisfaction based on product quality, service, and appropriate pricing strategy, especially after the emergence of the issue of crash test manipulation scandal by Daihatsu which can affect customer perception. The method used is a quantitative method with the Structural Equation Modeling – Partial Least Square (SEM-PLS) approach. Data were collected through distributing questionnaires to 559 respondents who are Daihatsu car users, then analyzed using the SmartPLS application. The results of the study indicate that pricing strategy, product quality, and service quality have a positive effect on customer satisfaction. In addition, customer satisfaction has a positive effect on repurchase intention. Customer satisfaction is also proven to intervene in the influence of the three independent variables on repurchase intention.
PENGARUH LIVE STREAMING, PERSEPSI HARGA, E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE Octavia, Stevany; Yusrin, Nur Amalyna
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.343

Abstract

The purpose of this study is to analyze the influence of live streaming, price and e-commerce on purchasing decisions. Quantitative method with survey approach was chosen for this study. This study relies on data obtained through the distribution of internet-based questionnaires with 170 sample participants. In this study, the independent variables are live streaming, price and e-commerce and purchasing decisions that function as dependent variables. PLS-Sem (Partial Least Squares Structural Equation Modeling) used to process the data is SmartPLS 3.0 software. Based on the results of the study, it is known that the three independent variables simultaneously have an influence on purchasing decisions, but the magnitude of the influence shown is still relatively low. Partially, live streaming has the greatest influence compared to price and e-commerce. This confirms that direct communication between sellers and consumers can create trust, interest, and accelerate the decision-making process.
Co-Authors Chandra, Gillian Emery Fernando, Christopher Lumeno, Merlis Natasya Sugianto Nur Hanifah Octavia, Stevany Salim, Devanya Azzura Andini Salsabila, Dinda Diana Yurinonica, Aveidel Arven