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All Journal Owner : Riset dan Jurnal Akuntansi JIA (Jurnal Ilmiah Akuntansi) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Sricommerce: Journal of Sriwijaya Community Services Jurnal Abdimas Musi Charitas Jurnal Keuangan dan Bisnis
Siregar, Muhammad Ichsan
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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Journal : Jurnal Abdimas Musi Charitas

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Peningkatan Daya Saing UMKM di Era New Normal Melalui Strategi Pembuatan Konten Promosi Digital Mavilinda, Hera Febria; Nazaruddin, Akhmad; Daud, Islahuddin; Siregar, Muhammad Ichsan
Jurnal Abdimas Musi Charitas Vol. 5 No. 2 (2021): Jurnal Abdimas Musi Charitas Vol. 5 No. 2, Desember 2021
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (756.479 KB)

Abstract

In the New Normal Era, the use of social media digital platforms such as Instagram and Facebook is the right choice for Micro, Small and Medium Enterprises (MSMEs) to promotes their products. In order for MSMEs to be successful in promoting their products online, MSME need to design digital-based marketing strategies (Digital Marketing), including by creating digital promotional content. The problem that occurs today is the low ability of MSME in marketing their products on digital platforms. The lack of knowledge of MSME in creating digital promotional content is the cause of the low competitiveness of MSMEs in the context of digital marketing. This condition also occurs in MSMEs in Palembang City, where there are still many MSMEs in Palembang City who have not used digital platforms as online promotion media because of their limited knowledge and abilities. Referring to these conditions, this community service activity is carried out to provide education in the form of training to MSME on how to design strategies for creating digital promotional content. So it is hoped that through this training it can improve the ability of MSMEs in designing strategies for creating digital promotional content to attract consumer purchases and increase the volume of sales that have decreased due to the impact of the pandemic, as well as increase their competitiveness in maintaining business in the New Normal Era.
SOSIALISASI LAPORAN KEUANGAN KOPERASI DI KOPERASI UNIT DESA MUARA PENIMBUNG OGAN ILIR Siregar, Muhammad Ichsan; Saggaf, Abdullah; Patmawati, Patmawati; Rahmawati, Meita; Hidayat, Muhammad
Jurnal Abdimas Musi Charitas Vol. 6 No. 1 (2022): Jurnal Abdimas Musi Charitas Vol 6, No. 1, Juni 2022
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (655.149 KB) | DOI: 10.32524/jamc.v6i1.459

Abstract

The purpose of community service activities can provide knowledge in the form of information and increase understanding regarding the importance of cooperative financial statements prepared and made professionally. Cooperative financial reports can be said to be healthy if the financial management of the reports made is managed according to cooperative accounting standards. The method of implementing the Socialization of Cooperative Financial Reports in the Cooperative Unit of Muara Penimbung Ogan Ilir Village is in the form of lectures and discussions. The results obtained by the participants or members of the cooperative who participated in the socialization were very enthusiastic about listening to the lectures that the team delivered regarding the cooperative's financial statements. And the importance of Community Service activities in 2021 for the participants or members of the Muara Penimbung Ogan Ilir Village Unit Cooperative.
Co-Authors Abdullah Afriyadi Cahyadi, Afriyadi Akhmad Nazaruddin, Akhmad Alghifari Mahdi Igamo Anisa Listya ASPAHANI ., ASPAHANI Erman, Ery Hakiki, Arista Hamzah , Ruth Samantha Islahuddin Daud, Islahuddin Kesuma, Nilam Khamisah, Nur Listya, Anisa Mavilinda, Hera Febria Muhammad Farhan Muhammad Hidayat Patmawati Patmawati, Patmawati RAHMAWATI, MEITA Rifani Akbar Sulbahri Rudiansyah, Jumadi Saggaf, Abdullah Sri Maryati Yusnaini Yusnaini