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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Manajemen dan Kewirausahaan (JMDK) SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal Abdimas Musi Charitas
Islahuddin Daud, Islahuddin
Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PELATIHAN DESIGN AKSESORIS DI DESA KERINJING KABUPATEN OGAN ILIR SUMATERA SELATAN putri, yulia hamdaini; Eka, Dian; Daud, Islahuddin; Tripermata, Lukita; Ramadani, Poni Fitria; Sari, Ratih Kurnia
PEDULI: Jurnal Ilmiah Pengabdian Pada Masyarakat Vol 5 No 1 (2021)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v5i1.198

Abstract

Kerinjing Village is one of the villages located in Ogan Ilir Regency, South Sumatra. The majority of the villagers' livelihoods are farming rainfed rice fields. The rice fields are still natural, so for their daily activities they also have a side business. Apart from their main job, they have jobs as tailors. This service activity aims to provide training on how to make accessories designs from jumputan fabrics and how to pack. The method of this activity is providing counseling, training, providing equipment and accessories for making accessories to participants. The result of this service activity is that participants have increased skills in making accessory designs.
PERAN KELUARGA DALAM MEMBENTUK ASOSIASI MEREK DAN PERSEPSI KUALITAS SERTA PENGARUHNYA TERHADAP LOYALITAS MEREK ISLAHUDDIN DAUD; REZA GHASARMAN
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 12, No 2 (2014): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v12i2.3213

Abstract

This study attempts to examine how the role of the family in shaping the brand association and perceived quality and its effect on brand loyalty. In conducting the study, researchers used a descriptive conclusive research in a single cross-sectional shape. Conclusive research is used to test specific hypotheses and test the connection. The samples used were public users everyday products that are as many as 100 people in the city of Palembang respondents using convenience sampling method. The analysis used in this study is to see the influence of regression analysis between variables. Results of the study show the family plays a role in shaping the brand association and perceived quality, and brand associations and perceived quality effect on brand loyalty. While the dominant variable influencing brand loyalty is the association.
Analisis Segmentasi Hypermarket dikota Palembang Ahmad Nazaruddin; Islahuddin Daud; Eko Fitrianto
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 14, No 2 (2016): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v14i2.4008

Abstract

Heterogeneity of consumers make the company needs to adapt to serve optimally. Grouping customers based on similar characteristics are the company's efforts to win the competition. This study attempts to categorize the hypermarket’s visitors in the city of Palembang. This study attempts to categorize visitors of hypermarket in the city of Palembang. There are 200 people was participated in the study which is the visitor one of the 3 different hypermarkets. There are 3 brand of hypermarket was studied, namely: Carrefour, Hypermart and Giant. To obtain consumer clusters, cluster analysis selected for the analysis technique. Results from this study is there are 3 segments (clusters), and each segment has different characteristics. Segment 2 has the greatest number of members and they importance of all variable items compared to two other segments. By knowing the market segment, the company can develop specific marketing strategies to win competition
BRAND POSITIONING PADA HYPERMARKET DI KOTA PALEMBANG Eko Fitrianto; Nazaruddin Ahmad; Islahuddin Daud
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 14, No 4 (2016): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (769.46 KB) | DOI: 10.29259/jmbs.v14i4.4515

Abstract

Heterogenity consumer induces companies do segmented marketing. Perception on brand also needs appropriate mapping to know the market position. This research aims to cluster the consumer according to their important attributes and creates perceptual mapping brand. The gained through the collection of primary data, with the total of 200 participants of hypermarket visitor in Palembang. The result show 3 clusters that are created with unique and varietetd at characteristics. Futhermore, the perceptual mapping shows that each hypermarket has their unique position compared to others. It could concluded that, when cluster of consumer and perceptual mapping are known, producers can serve consumer better
PERAN CELEBRITY ENDORSER DALAM MEMBENTUK PERCEIVE VALUE DAN PURCHASING INTENTION ISLAHUDDIN DAUD; M EKO FITRIANTO
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 13, No 3 (2015): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.857 KB) | DOI: 10.29259/jmbs.v13i3.3379

Abstract

Endorser is representative of a brand that duty to inform, persuade and remind consumers. In case to increase the impact of the endorser’s performance, they are selected from those who have been known as Celebrity Endorser. Chosen celebrity endorser is expected to form the perceive value and consumer purchasing intention. The main issues of use the celebrity endorser is they often not performing well. This study was conducted to examine the influence of celebrity endorser with the formation of perceived value and purchase intention. Results from this study is the celebrity endorser is able to influence the perceive value, but is not able to influence purchase intention. It is also happen with the perceive value (which is formed by a celebrity endorser) is also not able to influence the purchase intention.
Types of Endorsers and its Effect on Consumer Behavior of Convenience Goods (Case study: Student in Palembang, Indonesia) Eko Fitrianto; Islahuddin Daud; Welly Nailis
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 15, No 4 (2017): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v15i4.5718

Abstract

Research objective – There are four main types of endorsers that can be used to deliver marketing communications, the types are: celebrities, ordinary people, expert, and corporate president. Each type has its own characteristics and selecting the right type endorser can influence consumer behavior on using productDesign/Metodhology/Approach – There are three factors used to test the effect of endorsers, namely: attractiveness, trustworthiness and expertise. This study is conclusive research by collecting primary data from 100 participants. Each participant was involved is the user of product and knowing every ad starring by endorser that using in this research. We use SEM analysis as technique to examine the effect between types of endorsers and consumer behavior.Findings – There is a different result on each type of endorser and its effect to their consumer behavior. On the attractiveness factor, only CEO type has affected (sign 0.008). While on trustworthiness factor, all factor has affected with expert type has the highest impact (0.016). And last, on the expertise factor, none of type of endorser that influence consumer behavior.Limitation – This research focused on how the consumer responds the ad at convenience goods. In consumer goods, emotional response caused by endorser more possible. Further research needs to explore how the consumer responds to shopping goods.Originality/value – This study compares four different types of endorsers, in which each endorser has its own characteristics, and is associated with consumer behavior
THE EFFECT OF SERVICE MARKETING MIX ON THE DECISION TO USE THE SERVICE OF GARUDA INDONESIA AIRLINES IN PALEMBANG Fredy Aranda Kunadi; Islahuddin Daud; Ahmad Nazarudin
JEMBATAN Vol 12, No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v12i2.3092

Abstract

This study aims to determine the effect of service marketing mix consist of product in the form of service, price, promotion, place/distribution, people, physical environment, process and productivity and the quality of the decision to use the services of Garuda Indonesia in Palembang. Respondents in this study are 90 of Garuda Indonesian consumers in Palembang whom at least using Garuda Indonesia flight services in Palembang for 2 times and aged at 17 years or above. The analysis technique used in this study is multiple linear regression analysis and regression equation coefficients test. The results shows that the service marketing mix simultaneously affect the decision to use the services of Garuda Indonesia Airlines in Palembang. In partial, promotion, physical environment as well as productivity and quality affect the decision to use the services of Garuda Indonesia Airlines in Palembang. Product, price, place, people, and processes have no partial effect on the decision to use the services of Garuda Indonesia Airlines in Palembang.Keywords: Service Marketing Mix, 8P, Purchasing Decision
PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi Kasus Mahasiswa Universitas Sriwijaya Indralaya) Doni Defriansyah; Islahuddin Daud; Welly Nailis
JEMBATAN Vol 13, No 2 (2016)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v13i2.4023

Abstract

This research aims to know the influence of brand, price, and quality of product toward buying decision Samsung smartphone partially and stimultanously. Independent variable in this research was brand (X1), price (X2), and quality of product (X3) and dependent variable was buying decision (Y). Technique for sampling in this research was Purposive Sampling. Questionnaire distributed to Sriwijaya University student in Indralaya about 100 respondent. Technique for analyzing the data in this research was using multiple linier regression, F test and t test. The result of this reseach showed that brand, price, and quality of product stimultanously has significant influence toward buying decision nevertheless, partially, only price which did not significantly influence the buying decision. Keywords: Brand, Price, Quality of Product, Buying decision
ANALISIS PENGARUH ATRIBUT PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KAMERA DIGITAL CANON (STUDI KASUS KOMUNITAS FOTOGRAFI MUSI DI PALEMBANG) M SYAFRAN RINALDIE; ISLAHUDDIN DAUD; AHMAD WIDAD
JEMBATAN Vol 10, No 2 (2013)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v10i2.3572

Abstract

The study objective was to determine the influence of product attributesand brand image of the Canon digital camera purchase decision, either partially or simultaneouslyThe method used in this research is as much as 77 census respondents. Analytical techniques used in this research is the analysis of qualitative and quantitative analysis.The results showed that the variable product attributes are most influentialon purchase decisions is variable product features. Product quality, product design and brand image does not significantly influence the purchase decision. Therefore, companies should be more active to maintain and create new innovations for its products.Keywords: product attributes, brand image, purchase decision
PENGARUH TRUSTWORTHINESS, EXPERTISE DAN ATTRACTIVENESS CELEBRITY ENDORSER DI INSTAGRAM TERHADAP PURCHASE INTENTION PRODUK HIJAB (Studi Kasus pada Akun Instagram @gitasav) Syarifah Fatimah Dina Najib H.A; Islahuddin Daud; Aslamia Rosa
JEMBATAN Vol 16, No 1 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.301 KB) | DOI: 10.29259/jmbt.v16i1.9250

Abstract

This study was aimed to examine the effects of trustworthiness, expertise, and attractiveness of celebrity endorser on Instagram to purchase intention of hijab products. The sampling technique was done by purposive sampling method. The population in this study was followers of the @gitasav Instagram account. Data was collected through distributing questionnaires to 100 respondents. The analysis technique used in this study is multiple linear regression analysis. The results showed that simultaneously the variables of trustworthiness, expertise, and attractiveness had a significant effect on purchase intention. However, partially the purchase intention variable is only influenced by the trustworthiness variable which is equal to 3,878. In this study a regression model was obtained, which is Y = 10,021 + 0,655X1 + 0,038X2 - 0,122X3. 
Co-Authors Achmad Widad Ahmad Nazaruddin Ahmad Nazarudin Ahmad Widad, Ahmad Akhmad Nazaruddin Akhmad Nazaruddin, Akhmad Aslamia Rosa Dessy Yunita Dian Eka, Dian Doni Defriansyah Eko Fitrianto Fredy Aranda Kunadi Hera Febria Mavilinda Iisnawati, Iisnawati Lina Dameria S. M EKO FITRIANTO M SYAFRAN RINALDIE Marwa, Taufiq Mavilinda, Hera Febria Muchsin Saggaff Shihab Nazaruddin Ahmad Nofiawaty Nofiawaty Ramadani, Poni Fitria REZA GHASARMAN, REZA Sari, Ratih Kurnia Siregar, Muhammad Ichsan Syarifah Fatimah Dina Najib H.A Tripermata, Lukita Welly Nailis Welly Nailis Yulia Hamdaini Putri Yuliani . Yunita, Dessy Zakaria Wahab