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The Value of CHSE Hotel Certificates in Increasing Hotel Loyalty among Domestic Tourists Hakim, Imam Nur; Rosyidi, Muhammad Iqbal; Faisyal, Faisyal
Journal of Governance and Public Policy Vol 10, No 3 (2023): October 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgpp.v10i3.15870

Abstract

The COVID-19 pandemic remains, and its impact continues to collapse on Indonesian tourism, particularly the hotel industry. During the pandemic, the Ministry of Tourism and Creative Economy implemented a program of issuing CHSE certificates to the hotels in order to restore their performance. However, no market-based analysis has determined the impact of the hotel's CHSE certification. This research measures how the CHSE certification can increase Indonesian tourists' loyalty to hotels during a pandemic. The structural equation model (SEM) found a significant positive influence on Indonesian tourists' loyalty from 564 respondents. Variables such as perceived quality, image, trust, perceived value, and satisfaction significantly influenced Indonesian tourist loyalty toward CHSE-certified hotels during the pandemic, both directly and indirectly. The NFI score of 0.907 indicates that the model constructed in this study is highly sufficient to describe the loyalty of CHSE-certified hotel visitors during the pandemic.
The Challenges of Developing Tourism Events in Bromo Tengger Semeru National Park Rosyidi, Muhammad Iqbal
Journal of Indonesian Tourism and Development Studies Vol. 6 No. 3 (2018)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2018.006.03.02

Abstract

Tourism in Bromo Tengger Semeru National Park has been considered important for national earning and local community development. As a conservation area, the development of tourism in Bromo Tengger Semeru should consider conservation principles. The purpose of this research is to identify the challenges of developing tourism events in TNBTS especially dealing with sustainable development. The research method used is qualitative method with descriptive analysis technique. In-depth interviews were conducted to explore the perceptions of the government, organizer, and community regarding the conduct of tourism event in TNBTS. The literature study was conducted to provide more complete data and information. Furthermore, researcher conduct field observations twice, the first observation was during the Yadnya Kasada event and the second one was on normal days. This research has successfully identified three challenges of tourism event development in TNBTS namely the institutional, event sustainability, and rivalry with competitors.Keywords: event tourism, national park, sustainable development.