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All Journal Journal of Business Strategy and Execution Journal of Governance and Public Policy JURNAL REKAYASA TEKNOLOGI INFORMASI Jurnal Oratio Directa (Prodi Ilmu Komunikasi) Jurnal Media Penyiaran
Faisyal Faisyal
Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120
Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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ANALISA FAKTOR YANG MEMPENGARUHI KONSUMEN SES AB DALAM PEMILIHAN MEREK KOPI BUBUK DI DKI JAKARTA Faisyal, Faisyal; Murwani, Ina Agustini
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

This research has two main purposes, that are to identify attributes influencing consumers in choosing a coffee brand and to know the perceptual coffee map in current market. Data for these research were obtained from a structured questionnaire with about 150 correspondents in DKI  Jakarta whose age ranged from 20 – 50 year-old with SES AB. The statistical techniques used in this research were descriptive statistics, correlational analysis, and correspondence analysis. Some attributes influencing consumers in the selection of instant coffee, starting from their level of significance, include taste, easy to get, achievable price, made from chosen coffee seeds, good aromatic, available in sachettes, refined coffee powder, make awaking, popular brand, and interesting advertisement. From perceptual map above we can see that some of coffee brand have almost same attributes in coffee consumer. Perception for ABC mocca coffee is coffee with delicious taste and always available in sachette. Perception for Kapal Api milk coffee is coffee with interested advertising. Perception for Kapal Api special and ABC coffee plus is populary brand. While, Kapal Api special mix perceptioning by society is coffee with effectively make awaking. Singa Coffee, Ayam Merak coffee and Torabika have same characteristics are  refined coffee powder and easy to get. Lastly, Torabika Duo + susu coffee and Kapal Api Mocca have same characteristic is delicious taste.
The Value of CHSE Hotel Certificates in Increasing Hotel Loyalty among Domestic Tourists Hakim, Imam Nur; Rosyidi, Muhammad Iqbal; Faisyal, Faisyal
Journal of Governance and Public Policy Vol 10, No 3 (2023): October 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgpp.v10i3.15870

Abstract

The COVID-19 pandemic remains, and its impact continues to collapse on Indonesian tourism, particularly the hotel industry. During the pandemic, the Ministry of Tourism and Creative Economy implemented a program of issuing CHSE certificates to the hotels in order to restore their performance. However, no market-based analysis has determined the impact of the hotel's CHSE certification. This research measures how the CHSE certification can increase Indonesian tourists' loyalty to hotels during a pandemic. The structural equation model (SEM) found a significant positive influence on Indonesian tourists' loyalty from 564 respondents. Variables such as perceived quality, image, trust, perceived value, and satisfaction significantly influenced Indonesian tourist loyalty toward CHSE-certified hotels during the pandemic, both directly and indirectly. The NFI score of 0.907 indicates that the model constructed in this study is highly sufficient to describe the loyalty of CHSE-certified hotel visitors during the pandemic.
Aplikasi Pendaftaran Uji Sertifikasi Kompetensi Keahlian Pada Lembaga Sertifikasi Profesi Berbasis Web Sari, Wahyuni Eka; Ahmad, Raudah; Faisyal, Faisyal
Jurnal Rekayasa Teknologi Informasi (JURTI) Vol 7, No 2 (2023): Jurnal Rekayasa Teknologi Informasi (JURTI)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jurti.v7i2.13569

Abstract

Dalam dunia kerja yang semakin kompetitif, sertifikasi kompetensi menjadi penting sebagai bukti kemampuan dan keahlian individu dalam suatu bidang tertentu. Namun, proses sertifikasi tradisional sering kali melibatkan banyak tahapan manual dan administratif yang memakan waktu, sumber daya, dan berpotensi menghasilkan kesalahan. Aplikasi Manajemen Sertifikasi Kompetensi berbasis web memberikan solusi yang efektif dengan mengintegrasikan berbagai fitur penting yang dibutuhkan dalam proses sertifikasi. Pertama, aplikasi ini menyediakan platform online yang memungkinkan peserta sertifikasi untuk mendaftar, mengajukan dokumen pendukung, dan melacak status sertifikasi mereka secara real-time. Hal ini menghilangkan kebutuhan untuk pertemuan fisik yang sering kali merepotkan dan mempercepat proses administrasi. Aplikasi web ini dibangun dengan framework Laravel, Bahasa pemrograman PHP dan basis data MySQL. Metode pengembangan aplikasi yang digunakan adalah prototipe. Metode ini mempercepat proses evaluasi hasil aplikasi sehingga kesalahan proses desain maupun kode program dapat segera diselesaikan. Teknik pengujian yang dilakukan adalah metode User Acceptance Test (UAT). Pengguna aplikasi web akan diberikan kuisioner berisi sejumlah pertanyaan tentang fasilitas yang tersedia di aplikasi web. Kedepannya, aplikasi ini dilengkapi dengan sistem penilaian otomatis yang menggunakan algoritma cerdas untuk mengevaluasi jawaban peserta sertifikasi secara objektif. Dengan adanya sistem ini, pengambilan keputusan dapat dipercepat, dan risiko kesalahan penilaian manusia dapat dikurangi. Selain itu, peserta sertifikasi juga akan menerima umpan balik langsung terkait hasil penilaian mereka, memungkinkan mereka untuk meningkatkan kelemahan dan memperbaiki keterampilan yang perlu diperbaiki. 
Kasus Vina Cirebon, Media Sosial Sebagai Sarana Mencari Keadilan Faisyal, Faisyal; Sukmaranti, Galuh
Oratio Directa (Prodi Ilmu Komunikasi) Vol 6, No 1 (2024): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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Abstract

No viral no justice agadium is sweeping the law in Indonesia. The murder case of Vina Ciberon was legally reviewed, because the case went viral on social media. There is a movement from the community called netizens or netizens to fight the law through social media. They collected data on the internet and made an investigation report, then shared it with the public through their respective social media. Some have even become citizen journalists, conducting investigations, and compiled into news and disseminated through social media. The data obtained is quite accurate, and can be a source of law. Social movement theory explains that social movements outside the context of established institutions can be successful if carried out collectively. Netizens as a group are able to use social media as a means of social and legal resistance.  This happened in the case of Vina's murder.Keywords: Social media, citizen journalism, social media-based social movements. 
Tradisi Tabuik, Warisan Islam dan Budaya Lokal Pariaman Faisyal, Faisyal; Priyatna, Yana
Oratio Directa (Prodi Ilmu Komunikasi) Vol 5, No 2 (2023): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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Abstract

AbstractThe Tabuit ritual is a culture from the Middle East brought by people of Indian descent who are Shia believers. Over time, there was an agreement between nagari (adat) to adapt the Tabuik celebration to Minangkabau customs, so that it developed into a Pariaman cultural tradition. The main elements of tabuik, such as bungo salapan, tonggak atam, tonggak serak, jantuang-jantuang, pasu-pasu, and ula gerang which number eight are a description of the combination of Pariaman customs and religion. The traditional values contained in tabuik are not far from religious values. The research approach uses qualitative. While conceptual, namely the process of synthesis between Islam and Nusantara culture. With the synthesis process, the dynamics that occur in the Islamic culture of the archipelago continue to move dynamically and progressively by actualizing themselves in accordance with the context of their time.Keywords: Tabuik tradition, Islamic legacy, Pariaman local culture, synthesis process.
Pendampingan Penggunaan AI dalam Jurnalistik, Melalui Pendekatan Jurnalistik Verifikasi Faisyal, Faisyal; Haris, Abdul
Oratio Directa (Prodi Ilmu Komunikasi) Vol 6, No 2 (2024): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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AbstractJournalism is a job that is always in touch with technology. Along with the development of telecommunications technology, journalism has also made changes in the production process, namely using artificial intelligence (AI). Because AI offers various conveniences, but still has a number of weaknesses. It needs to be accompanied by caution when using it, because there is a high risk that if the data presented by AI is inaccurate, information bias can occur. The public consumes wrong news, has the potential to have wrong perceptions and behave wrongly. The presence of verification journalism can reduce the birth of information bias produced by journalists using AI assistance. The principle of verification journalism makes journalists always careful, because in working journalistic verification prioritizes ethics and truth.Keywords: Artificial intelligence, verification journalism, audience perception.
Kegagalan Revolusi Mental dan Penataan Birokrasi Faisyal, Faisyal; Babys, Salomon A.M.
Oratio Directa (Prodi Ilmu Komunikasi) Vol 7, No 1 (2025): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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Abstract

The phenomenon of corruption in the bureaucracy is like the tip of the iceberg. If it persists for a long time, it could threaten the survival of the nation. The economy will undoubtedly be disrupted, and development will inevitably be hampered. To reduce corruption in the bureaucracy, around December 2016, Jokowi launched the Mental Revolution program. The program's goals and targets are excellent: creating a clean and serving bureaucracy. The mindset and behavior of wanting to be served become a willingness to serve, from unproductive to productive, and from corrupt to non-corrupt. Corruption, which has given rise to rent-seeking behavior, has also occurred within the bureaucracy. Using bureaucratic power to seek material gain, leads to a rent-seeking society.Keywords: Corruption, Mental Revolution, Rent-Seeking Bureaucracy
Analisis CigaTV Sebagai Televisi Komunitas dalam Melestarikan Identitas Masyarakat Adat Kasepuhan Ciptagelar Ichsan Rachman; A.M Babys, Salomon; Faisyal, Faisyal
Jurnal Media Penyiaran Vol. 5 No. 2 (2025): desember 2025
Publisher : LPPM UBSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jmp.v5i2.11365

Abstract

Di era globalisasi saat ini, masyarakat adat rentan terhadap erosi budaya dan kehilangan identitas akibat penetrasi media massa global. Penelitian ini menganalisis peran CigaTV, sebuah televisi komunitas yang diinisiasi oleh masyarakat adat Kasepuhan Ciptagelar, sebagai instrumen strategis untuk pelestarian budaya di tengah arus modernisasi. Tujuan penelitian adalah untuk menganalisis fungsi CigaTV dalam upaya melestarikan identitas masyarakat adat Ciptagelar. Dengan menggunakan pendekatan kualitatif dan metode etnografi komunikasi, penelitian ini menggali bagaimana proses produksi dan distribusi konten CigaTV berkontribusi pada penguatan identitas kolektif. Analisis data menggunakan kerangka Teori Konvergensi Simbolik untuk membedah bagaimana pesan-pesan simbolik dalam tayangan CigaTV menciptakan realitas bersama di antara anggota komunitas. Hasil penelitian menunjukkan bahwa CigaTV secara efektif mengubah tradisi lisan dan ritual menjadi konten audiovisual yang dapat diakses secara luas, dengan fokus pada pilar kehidupan seperti sistem agraris, ritual adat, dan kesenian tradisional. Proses ini memicu "rantai fantasi" yang memperkuat "realitas simbolik bersama" yang menyatukan komunitas. Temuan utama menegaskan bahwa CigaTV menjalankan fungsi ganda sebagai wahana pendidikan dan kohesi sosial internal, sekaligus sebagai duta budaya ke dunia luar, membuktikan bahwa teknologi dapat menjadi alat yang ampuh untuk memperkokoh identitas adat bagi generasi mendatang 
Co-Authors A.M Babys, Salomon Abdul Haris Ahmad, Raudah Babys, Salomon A.M. Galuh Sukmaranti Ichsan Rachman Imam Nur Hakim, Imam Nur Ina Agustini Murwani Priyatna, Yana Rosyidi, Muhammad Iqbal Wahyuni Eka Sari