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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat REVIU: Accounting, Business & Organizations
Ekaningtyas, Diah
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Pendampingan Pemasaran Digital Melalui Pemanfaatan Landing Page sebagai Media Promosi Usaha Katering Sihotang, Ellen Theresia; Nita, Riski Aprillia; Budiana, Kartika Marta; Yutanto, Hariadi; Ekaningtyas, Diah
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 15, No 2 (2024): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v15i2.15668

Abstract

Pandemi Covid-19 memberikan dampak yang cukup besar pada penurunan omzet pelaku usaha terutama usaha jasa boga. Salah satunya adalah katering Bunda Tasty yang ada di Kota Surabaya. Usaha tersebut mengalami penurunan omzet sampai dengan 78% dan pasca pandemi Covid-19 perolehan omzet masih belum optimal. Berkaitan dengan permasalahan tersebut maka tujuan dari kegiatan Pengabdian kepada Masyarakat (PkM) adalah membenahi fungsi pemasaran yang masih bersifat konvensional ke arah digital melalui edukasi pemasaran digital dan pembuatan landing page melalui Google Site. Mitra juga diberikan arahan dan buku panduan yang terkait dengan pengelolaan landing page. Metode yang digunakan adalah pendampingan selama kurang lebih tiga bulan. Pelaksanaan kegiatan PkM secara keseluruhan dievaluasi melalui pengamatan secara langsung dan menggunakan kuesioner. Hasil evaluasi dari pengamatan secara langsung mitra telah mampu mengelola landing page dengan mengoperasikan berbagai fungsi edit. Berdasarkan hasil pengisian kuesioner mitra memberikan pelaksanaan kegiatan cukup baik dan memberikan dampak positif terhadap promosi digital dan dapat menyasar sejumlah pelanggan baru. Mitra berharap kegiatan PkM dapat berlanjut pada pengelolaan fungsi keuangan secara digital.
EXPLORING HOW HR EXPERTISE, ACCOUNTING SKILLS, AND INTERNAL CONTROLS SHAPE THE QUALITY OF FINANCIAL REPORTS Zazzabila, Eka Berliana; Ekaningtyas, Diah
Reviu Accounting, Business & Organizations Vol. 1 No. 1 (2025): Vol 1 No 1 ( 2025)
Publisher : Center for Indonesian Accounting Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64417/rabo.v1i1.mwzxj685

Abstract

Research Objective – This study aims to determine the effect of human resource competency, accounting understanding, and internal control systems on the quality of financial reports in cooperatives in the Lamongan District. Method – The population and sample in this study consist of 53 consumer cooperatives in Lamongan District, using purposive sampling technique. This study uses primary data, with data collection conducted through questionnaires. According to Cooperative Data - Ministry of Cooperatives and SMEs (2022), accessed on October 12, 2022 Main Findings – It is concluded that many cooperatives in Lamongan District have not yet prepared their financial reports in a timely manner, resulting in the inability to report RAT results routinely.Theoretical and Policy Implications – The results of this study indicate that human resource competency affects the quality of financial reports. Accounting understanding does not affect the quality of financial reports. Internal control systems do affect the quality of financial reports. Research Novelty – This study discusses accounting understanding and internal control systems in relation to the quality of financial reports in cooperatives in Lamongan District
Co-Authors Budiana, Kartika Marta Hariadi Yutanto Nita, Riski Aprillia Sihotang, Ellen Theresia Zazzabila, Eka Berliana