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All Journal Nominal: Barometer Riset Akuntansi dan Manajemen Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen dan Kewirausahaan (JMDK) E-Dimas: Jurnal Pengabdian kepada Masyarakat JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal SOLMA Jurnal Administrasi dan Manajemen Jurnal MEBIS (Manajemen dan Bisnis) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Abdimasku : Jurnal Pengabdian Masyarakat Journal of Advanced in Information and Industrial Technology (JAIIT) Jurnal Abdimas Ekonomi dan Bisnis Transformasi Journal of Management and Digital Business J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)
Sihotang, Ellen Theresia
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Segmentasi Layanan Internet Banking Sihotang, Ellen Theresia
Jurnal Manajemen dan Kewirausahaan Vol 4, No 2 (2016): December 2016
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v4i2.644

Abstract

The purpose of this study is to analyze internet banking’s users based on their experiences. It can be used to set marketing program of internet banking that appropriate with customers needs, in order to anticipate tight competition. This research methods starts with focus group discussion and clustering analysis to classify 312 respondents of internet banking users based on demographic, benefit and behavioral segmentation. The sampling method uses purposive sampling and snowball sampling. K-Means Clustering method’s produces four optimal clusters. The benefit orientation of the first cluster in on time saving. Second cluster, concern on the ease of getting and operating internet banking so this cluster does not need auxiliary features such as video guide to use internet banking. The third cluster’s orientation is on the modern lifestyle and the ease of getting and operating internet banking service with detailed daily mutation transaction The fourth cluster, concerns on the detailed daily mutation transaction but they are not sure with the security of personal data via internet banking.https://doi.org/10.26905/jmdk.v4i2.644
Motivasi Penggunaan Layanan Internet Banking dan Hubungannya dengan Perbedaan Gender Sihotang, Ellen Theresia; Sekarsari, Larasati Ayu
Jurnal Manajemen dan Kewirausahaan Vol 6, No 2 (2018): December 2018
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v6i2.2331

Abstract

This study aims to describe and analyze the motivations of using internet banking with gender as the moderation to representation the consumer behavior which can provide design of marketing strategies based on customers’ desires and needs. The sampling techniques are a purposive and a snowball sampling with 250 respondents in Surabaya. The result shows that perceived of usefulness, perceived ease of use, perceived of security and bank initiatives are motivations that encourage using the internet banking service. However, gender as the moderation does not influence to all these factors in using internet banking services.  https://doi.org/10.26905/jmdk.v6i2.2331
Bank Profitability in Indonesia During COVID-19 Outbreak: Profitabilitas Bank di Indonesia Selama Wabah COVID-19 Khalifaturofi'ah, Sholikha Oktavi; Listyarti, Indra; Poerwanti, Ririn; Sihotang, Ellen Theresia
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1779

Abstract

This study examines the factors of conventional bank profitability during the COVID-19 outbreak in Indonesia, using data from 52 conventional banks from 2020 Q1 to 2021 Q4. Using a fixed-effects model, bank-specific and macroeconomic factors are examined. The findings show that liquidity and bank size have a beneficial impact on profitability, whereas efficiency has a considerable negative effect. Additionally, non-performing loans have a favorable link with profitability. Notably, macroeconomic indices such as interest rates have a substantial impact on bank profitability, while capital, exchange rates, inflation, and economic growth do not. The study emphasizes the necessity of improved liquidity management, efficient operations, and strategic interest rate management in maintaining bank profitability and resilience in the face of disruptive occurrences
Decision Support System for Selection of An Excellent-Students at Faculty Level in University of X Based on GAP Methods Laga, Sinarring Azi; Sihotang, Ellen Theresia; Hermansyah, Deny; Hariyanti, Tika Ayu
Journal of Advances in Information and Industrial Technology Vol. 6 No. 1 (2024): May
Publisher : LPPM Telkom University Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52435/jaiit.v6i1.425

Abstract

The aim of this study is to develop a Decision Support System (DSS) for the selection of an excellent-students in one of the faculties of X University using the gap analysis method (GAP). It was used to identify differences between students' expectations of selection criteria and students' actual performance. A survey was conducted on 31 students to obtain the necessary data. The result of this study revealed a gap between students' expectations and performance regarding academic grades and participation in student organizations. The result before implementation GAP with profile matching there were 29 accurate with two inaccurate data (93.54%). After implemented, there were 30 accurate and one was inaccurate at 96.78%. The DSS used GAP is a relevant solution to reduce errors and more objective.
Penerapan Pemasaran Bergerak dan Digital pada Usaha Siomay melalui Pelatihan dan Pendampingan di Surabaya Sihotang, Ellen Theresia; Mukhlis, Iqbal Ramadhani; Murdiawati, Dewi
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.5907

Abstract

The culinary business, as part of Micro, Small, and Medium Enterprises (MSMEs), has the potential to generate promising income. One such example is the production of snacks, specifically dumpling, in the form of siomay. Doyan Somay is a business that produce siomay in Surabaya, which has been established since 2018. However, the revenue from this business has not reached its full potential by the end of 2023. The marketing strategy employed is still simple, relying primarily on partnerships with business affilliates and regular customers. Given this situation, the aim of this Community Service activity is to optimize Doyan Somay’s revenue by implementing digital marketing strategies. The solution offered to the partner is the application of marketing strategies through social media and mobile marketing using e-commerce platforms. The method used includes training  and mentoring. The methodology is based on four main stages: preparation, implementation, evalution, and monitoring. This series of community service activities has had a positive impact on the partner, especially in increasing the active use of social media and e-commerce as marketing channels. Gradually, the partner’s revenue has shown an increase of approximately two to three percent per day.
Mobile Banking Adoption-A Segmentation Analysis Sihotang, Ellen Theresia; Hermansyah, Deny; Laga, Sinnaring; Murdiawati, Dewi
Jurnal Mebis Vol. 9 No. 2: December 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v4i2.509

Abstract

Market segmentation has an important role in determining marketing strategy and can improve marketing effectiveness specifically in mobile banking (m-banking) services. The aim of this study is to measure customer perceptions of m-banking adoption through segmentation analysis based on their behavior with the TAM construct. This study generates two segments, which are moderate and active adopters. Moderate adopters are members who already have m-banking but have not actively used it. M-banking is considered as a practical, easy-to-operate and they will adopt m-banking in the coming months. Active adopters perceive m-banking as a service which can complete banking transactions quickly and overall m-banking easy to use. M-banking is important to fulfill banking needs and will continue to adopt m-banking in the future. Moderate and Active adopters trust in the bank are positive and majority young-aged. Age has a significant relationship with both clusters, so the young aged group is the right target for m-banking marketing.
Keterlibatan Gen-Z pada Merek m-BCA: Analisis Pengaruh Pengalaman Merek terhadap Kepuasan dan Loyalitas Merek Syahwiati, Aisya Sukma; Sihotang, Ellen Theresia
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1184

Abstract

Gen-Z has intensive access to internet technology, which has made it the market share of financial digital services, including banks. The Top Brand Index (TBI) 2024 survey states that m-BCA is included in the first top brand category. Referring to the survey results, this study aims to measure the engagement of gen-Z in the m-BCA brand on brand experience and its influence on the satisfaction and loyalty of the m-BCA brand. The sample used was 200 gen-Z who live in Surabaya and Sidoarjo with judgment sampling technique. The data analysis method used is SEM-PLS. Gen-Z engagement in the m-BCa brand positively and significantly affects the brand experience. The positive experience of Gen-Z has a significant effect on brand satisfaction and loyalty. Gen-Z satisfaction with the m-BCA brand has a positive and significant effect on brand loyalty. The generation's engagement significantly influences Gen-Z's experience with the m-BCa brand and its loyalty.
Pelatihan Operasional Layanan Nasabah (Customer Service) Berbasis Web Pada Pelajar SMK Negeri 1 Surabaya Sihotang, Ellen Theresia; Sistiyarini, Evi; Dwiati, Agustina Ratna; Ambarwati, Yulian Belinda; Nasution, Zubaidah
Jurnal SOLMA Vol. 13 No. 3 (2024)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v13i3.14949

Abstract

Background: Sekolah Menengah Kejuruan (SMK) adalah jenjang pendidikan menengah vokasi yang menyiapkan lulusannya siap bekerja sehingga kurikulumnya dilengkapi teori dan praktik. Salah satu SMK Negeri (SMKN) di Surabaya memiliki jurusan Akuntansi dan Keuangan Lembaga yang menghadapi permasalahan pada media pembelajaran praktik perbankan pada bank mini. Tujuan dari kegiatan Pengabdian kepada Masyarakat (PkM) adalah meningkatkan pengetahuan operasional layanan bank melalui media pembelajaran yang berbasis web. Metode: Mitra pada kegiatan PkM ini hanya satu yaitu SMKN 1 Surabaya dengan jumlah peserta 32 siswa, Metode yang diterapkan pada kegiatan PkM adalah pelatihan dan pendampingan yang berlangsung selama satu hari pada tanggal 01 Februari 2024. Proses pengambilan data melalui wawancara dengan dua orang guru, monitoring dan kuesioner. Hasil: Pada awal pelatihan hanya ada lima siswa yang mampu mengoperasikan menu layanan nasabah secara tepat (15,63%). Sejumlah 30 siswa meningkat kemampuannya (93,75%) setelah dilakukan pendampingan, dua siswa masih belum dapat mengoperasikan menu tersebut karena jaringan internet yang tidak stabil. Narasumber juga memperoleh nilai yang baik terkait dengan penyampaian materi. Kesimpulan: Sejumlah peserta mengikuti pelatihan dengan antusias dan memperoleh manfaat melalui media pembelajaran yang fleksibel.
Assistance in the Creation of Google My Business to Increase Sales Revenue Murdiawati, Dewi; Sihotang, Ellen Theresia
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 6, No 4 (2024)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v6i4.11607

Abstract

The progress of technology and the COVID-19 pandemic have brought changes to various industrial sectors, including the Micro, Small, and Medium Enterprises (MSME) sector. Both conditions have led several MSMEs to revamp their strategies in various functions, including marketing strategies shifting towards digital platforms. One MSME impacted by the COVID-19 pandemic experienced a nearly 92% decline in revenue and has not yet fully recovered even in the post-COVID-19 period. Based on these challenges, this Community Service (PkM) activity aimed to implement digital marketing strategies using Google My Business to increase revenue by at least 20%. The method employed was Participation Action Research (PAR), which began with the initial stages of surveying and observing partners, followed by problem formulation and solution development. The second stage involved assisting partners in creating their Google My Business profiles, and it concluded with an evaluation in the third stage. The direct evaluation showed that the partners could effectively operate Google My Business with its available features. The partners responded positively, providing favourable ratings through the questionnaire, indicating they gained knowledge about digital marketing. The Community Service activity implies that the partners can now be more easily found by potential customers and interact through review and response features, ultimately leading to increased sales revenue. The partners hoped that future Community Service activities related to digital marketing could continue, possibly exploring other social media platforms as additional digital marketing channels. 
Pengukuran Dimensi Kualitas Layanan terhadap Kepuasan Nasabah: Studi pada PT Bank Central Asia, Tbk Surabaya Sihotang, Ellen Theresia; Kurniawati, Rasi Putri
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 2 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i2.4682

Abstract

Salah satu Bank Umum Swasta Nasional (BUSN) di Indonesia yang berkomitmen terhadap kualitas layanannya adalah PT Bank Central Asia (BCA) Tbk. Pada pengukuran kualitas layanan dapat menggunakan lima dimensi utama yaitu bukti fisik, daya tanggap, empati, jaminan dan keandalan. Kelimanya dapat diukur pengaruhnya terhadap kepuasan nasabah BCA secara khusus di kota Surabaya, sehingga tujuan dari penelitian ini adalah untuk mengukur pengaruh dimensi kualitas layanan terhadap kepuasan nasabah BCA di kota Surabaya. Pengukuran tersebut didasarkan pada konsep kualitas layanan (Servqual) dan Expectation Confirmation Theory (ECT). Pengambilan sampel pada penelitian ini didasarkan pada metode judgment sampling sehingga jumlah sampel yang digunakan pada olah data adalah 241 responden. Teknik analisis data menggunakan Structural Equation Model (SEM) Partial Least Square (PLS).  Dimensi kualitas layanan yang meliputi bukti fisik, empati, jaminan dan keandalan signifikan terhadap kepuasan nasabah BCA. Namun, daya tanggap tidak  signifikan. Keandalan paling berpengaruh kuat terhadap kualitas layanan. Konsep ECT pada penelitian ini mengkonfirmasi pengalaman nasabah berupa kepuasan maupun ketidak puasan terhadap kualitas layanan BCA di kota Surabaya.
Co-Authors Agustina Ratna Dwiati, Agustina Ratna Ambarwati, Yulian Belinda Anggraeni Anggraeni Arlindayani, Erika Vegy Budiana, Kartika Marta Deny Hermansyah Dewi Murdiawati Ekaningtyas, Diah Hariadi Yutanto Hariyanti, Tika Ayu Harlina Meidiaswati Iqbal Ramadhani Mukhlis Khalifaturofi'ah, Sholikha Oktavi Kurniawati, Rasi Putri Laga, Sinnaring Nasution, Zubaidah Natasya, Alya Rizky Ngempeng, Fortunata Yuni Artati Nita, Riski Aprillia Poerwanti, Ririn Rokhmania, rokhmania, nur'aini Sekarsari, Larasati Ayu Sinarring Azi Laga Sistiyarini, Evi Syahwiati, Aisya Sukma