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Peningkatan Produktivitas Pemasaran UMKM Kopi Mentari dengan Pendekatan Analisis SWOT dan Marketing Mix Livia
SAINTEK : Jurnal Ilmiah Sains dan Teknologi Industri Vol. 3 No. 1 (2019): JISTIN Vol 3 No 1
Publisher : Universitas Katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/saintek.v3i1.139

Abstract

Mentari Coffee SME’s are one of the SME’s that are engaged in processing coffee beans in Palembang. Based on the results of observations and interviews conducted, it is known that the applied marketing strategy is not optimal, causing low levels of marketing and benefits. The low level of marketing and the profit obtained result in the productivity of the marketing row low. Current marketing productivity is 1,1249. In formulating the right marketing strategy, SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats faced by SME’s. Then the SWOT matrix is used to produce an improvement strategy, which is then developed using the marketing mix (7P). The implementation of improvements included product aspects (increasing the number of variants and types of products, making product logo stickers, providing varied prices, make the label the date of production, create standard operational production), price aspects provision of prices which vary), place aspect (increasing the number of channel stores), promotion aspects (advertising through Instagram, selling online through shopee), proccess aspect (increasing service facilities), people aspect (adding workers), and physical evidance aspect (provides a comfortable waiting room). Marketing productivity after the improvement implementation was 1.1431. From these data, there is an increase in marketing productivity by 1,82%.
PENINGKATAN KEMAMPUAN MEMBACA PEMAHAMAN MENGUNAKAN TEKNIK SCRAMBLE PADA PESERTA DIDIK KELAS 3 SD NEGERI 2 KARANGASEM KECAMATAN PLUMBON KABUPATEN CIREBON Livia; Prabawati Nurhabibah; Asih Wahyuningsih
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 3 September 2025 In Order
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.30412

Abstract

This research is motivated by the lack of interest in learning and the low ability of students to understand reading, especially 3rd grade students when studying Theme 6 "Energy and Its Changes" Subtheme 1 "Energy Sources". The Indonesian Language KKTP score for 3rd grade is 70, but in reality not many students can achieve that score. This indicates that learning outcomes have not been in accordance with the expectations and developments that should be achieved by 3rd grade students at SD Negeri 2 Karangasem. From the results of observations and interviews, several problems were found in learning activities, such as less interesting, monotonous learning, and students who lack enthusiasm when participating in lessons. In addition, the teaching methods used have not been able to arouse students' enthusiasm and creativity. To overcome this problem, one way that can be done is to use fun learning techniques, such as game-based scramble techniques. This study aims (1) to determine the planning of scramble techniques in improving the reading comprehension skills of grade 3 students of SD Negeri 2 Karangasem, Plumbon District, Cirebon Regency, (2) to determine the implementation of scramble techniques in improving the reading comprehension skills of grade 3 students of SD Negeri 2 Karangasem, Plumbon District, Cirebon Regency, and (3) to determine the increase in the reading comprehension skills of grade 3 students of SD Negeri 2 Karangasem, Plumbon District, Cirebon Regency after using scramble techniques? The type of research used in this study is Classroom Action Research (CAR) Kemmis and Mc Taggart Technique which introduces four stages in implementing the action method. The four components include planning, acting, observing, and reflecting. Data collection techniques use interviews, observation of student activities, observation of teacher activities, and documentation. Data analysis techniques use quantitative data and qualitative data. The findings in this study indicate an increase in students' reading comprehension skills from each cycle carried out. In the pre-cycle stage, only 14 out of 36 students (around 32%) achieved a score above the KKTP limit set, which is 70. However, after the actions were carried out in cycle I, the number of students who achieved completion increased to 30 students, or around 78%. Furthermore, in cycle II, there was another increase to 32 students who completed the test, or around 90% of the total students. This increase proves that the application of the scramble technique is proven to be effective in helping improve students' reading comprehension skills.