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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global
Saifullah, Ach
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Economics, Econometrics & Finance Education Social Sciences Other

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Pemberdayaan UMKM dalam Peningkatan Produksi dan Distribusi Pangan Lokal melalui Penerapan Digital Marketing Shobirin, Mochammad Syafiuddin; Saifullah, Ach; Indana, Nurul; Mubariroh, Syarifatul; Tyo Prayoga, Ikbal Kresno
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5208

Abstract

Cupak Village, located in the Ngusikan District, Jombang Regency, has significant potential in local food production. However, the main challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in this area are limited market access and conventional marketing methods. This community service program is designed to empower MSMEs in Cupak Village by implementing digital marketing strategies to increase production capacity and expand the distribution of local food products. Through ongoing training and mentoring, MSMEs will be equipped with the skills to utilize various digital platforms, such as social media, e-commerce, and content marketing, which are expected to significantly broaden their market reach. The steps in this program include several phases: 1) identifying the needs and challenges MSMEs face in terms of marketing, 2) providing basic training on digital marketing concepts, 3) offering technical assistance in creating marketing content and using digital platforms, and 4) evaluating the impact of digital marketing on increasing production and distribution. With the optimization of technology, this program is expected to enhance the local competitiveness of MSMEs while promoting economic growth in the village. The expected outcomes of this program include improving the knowledge and skills of MSME actors in digital marketing, which will ultimately contribute to increased sales and distribution of local food products. Additionally, the implementation of digital marketing is also expected to open up new market opportunities beyond Cupak Village, which in turn can improve the overall welfare of the local community.
Analisis Kesejahteraan Petani Tembakau Pamekasan dalam Perspektif Ekonomi Pembangunan Saifullah, Ach; Asyari, Asyari; Andriyanto, Mahalli; kutsiyah, Farahdilla
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 1 No. 4 (2025): Oktober
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v1i4.407

Abstract

The paradox of the development of the tobacco sector in Pamekasan Regency can be seen from the increase in planting area and productivity from 22.3 thousand hectares in 2023 to 31.1 thousand hectares in 2024 which is not directly proportional to the welfare of farmers. This study aims to analyze the structural and cultural roots that cause asynchrony between production growth and welfare improvement. Using qualitative methods with case study designs, data were collected through in-depth interviews, field observations in four tobacco center villages, and document analysis. The data was analyzed thematically by combining the Agrarian Political Economy framework, Welfare Theory, and Sustainable Livelihood Framework (SLF). The results of the study show that inequality in the political economy structure including the dominance of middlemen, weak bargaining positions of farmers, ineffective allocation of DBHCHT, and distortion of access to production inputs are the main causes of welfare stagnation. In addition, local cultural factors create a cultural lock-in that reinforces farmers' systemic dependence on traditional marketing networks. These findings indicate the need for policy reforms that are transformative, targeted, and sensitive to socio-cultural dynamics in order to improve the welfare of tobacco farmers in a sustainable manner.
Co-Authors Andriyanto, Mahalli Asyari, Asyari Farahdilla Kutsiyah Indana, Nurul Mubariroh, Syarifatul Tyo Prayoga, Ikbal Kresno