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All Journal Journal of English Language and Education Jurnal Bahasa Asing NAWA: Journal of Japanese Studies
Anwar, Aulia Arifbillah
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Arts Humanities Languange, Linguistic, Communication & Media Other

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Journal : NAWA: Journal of Japanese Studies

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Gaya Bahasa dan Teknik Persuasif dalam Iklan Makanan Daring Izakaya Jepang Anwar, Aulia Arifbillah; Dewi, Citra; Nugraha, Gilang Ramadhan
NAWA: Journal of Japanese Studies Vol. 1 No. 1 (2024): September 2024
Publisher : Departemen Sastra Jepang, Fakultas Ilmu Budaya, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69908/nawa.v1i1.35007

Abstract

The structure of advertisements consists of language, images, and motion that contain words with emotions and form imagination, thus influencing the readers and listeners to act as expected by the advertisers. The diction and language style used in their food promotion advertisements is very diverse and attractive due to the persuasive effect on readers and potential consumers. The purpose of this research is to determine the stylistic elements, namely language style and persuasive technique found in the online advertisements of Izakaya (Japanese-style bar) with data sources taken from three Izakaya companies: Torikizoku, Ikkyu, and Hananomai in Tokyo, Japan. The theory used is the theory of language style and persuasive language function by Gorys Keraf. In conducting this research, the author uses a qualitative method. The analysis technique uses the literature study method. Data is obtained by documenting food advertisements on the official websites of Izakaya Torikizoku, Ikkyu, and Hananomai in Tokyo. From the analysis results, 9 data containing the language style of hyperbole identified in words or phrases such as "Nikusenda~!! Nikumatsuri", "Kokoro mo kaiwa mo uruou, kono ippai," and "Heisei no hitto menyuu hajimarimashita. Kansha no fukkatsu" and 3 data containing the language style of repetition were found, which can be seen in the words "niku," "umai," and "houdai." Furthermore, the persuasive functions found were suggestion eight times, rationalization six times, substitution four times, and conformity one time.
Pembentukan dan Makna Gairaigo dalam Anime Yuru Camp Season 1 (2018) Ayudya, Aldi Bisma; Hidayati, Yanti; Anwar, Aulia Arifbillah
NAWA: Journal of Japanese Studies Vol. 2 No. 1 (2025): March 2025
Publisher : Departemen Sastra Jepang, Fakultas Ilmu Budaya, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69908/nawa.v2i1.43171

Abstract

In the era of globalization, the Japanese language has increasingly absorbed foreign vocabulary, particularly English, a phenomenon known as Gairaigo. This can be observed across various fields, including in the dialogues of the anime Yuru Camp Season 1 (2018), which depicts the use of Gairaigo in outdoor activities. This study aims to analyze the formation and meaning of gairaigo in Yuru Camp Season 1 (2018) through a morphosemantic approach based on Nomoto’s (2019) theory of gairaigo formation. Gairaigo refers to vocabulary borrowed from foreign languages, particularly English, into the Japanese language. In this research, the researcher uses a descriptive qualitative method to describe and analyze the formation patterns and semantic shifts of gairaigo in the anime. Data were collected through the observation and note-taking technique from the dialogues of 12 episodes of the anime under analysis. The results show that there are 20 gairaigo data points, encompassing various formation categories such as grammatical adaptation, abbreviation, creation (wasei-gairaigo), and konshugo (a combination of wago or kango with gairaigo). The findings suggest that gairaigo in Yuru Camp is not only used in everyday conversation but also undergoes various shifts in meaning depending on the context and usage within popular culture. This study is expected to provide new insights into the role of gairaigo in audiovisual media and how its adaptation process occurs in modern Japanese language.
Co-Authors Ayudya, Aldi Bisma Citra Dewi Durahman, Eva utami Hidayati, Yanti Nugraha, Gilang Ramadhan Salim, Farhan Isrof