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All Journal ProBank: Jurnal Ekonomi dan Perbankan Jurnal Akuntansi dan Pajak Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Wahana Pendidikan Journal of Accounting and Finance J-CEKI
Riyanti, Budi
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Jurnal Ilmiah Wahana Pendidikan

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Meningkatkan Kinerja UMKM Melalui Literasi Keuangan, Inovasi Produk, Budaya Organisasi dan Kebijakan Pemerintah Riyanti, Budi; Astuti, Erika Dwi
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11079893

Abstract

The Covid-19 pandemic has dealt a major blow to all sectors, especially the business sector. Many companies went bankrupt and forced companies to lay off employees. As a result of the large number of layoffs, a new wave of MSMEs has emerged. The same thing happened in the city of Salatiga, there was a significant increase in both the number of MSMEs and the performance of MSMEs during the pandemic until now. This phenomenon is very interesting to research, where during the pandemic many MSMEs died and went bankrupt, but the opposite happened to Salatiga City MSMEs. The aim of this study is to analyze the factors that influence the performance of Salatiga City MSMEs. The population of this study is MSMEs in the city of Salatiga with a sample of 100 MSMEs. The data used is primary data with quantitative analysis techniques. Hypothesis testing uses multiple regression analysis. Data is processed using the Smart Partial Least Square (PLS) 3.0 program. The results of the study show that financial literacy, product innovation, organizational culture and government policy have a positive influence on the performance of MSMEs.
Co-Authors Astuti, Erika Dwi Endang Purwanti Fadhilah, Difa Sari Astantri Hardi Utomo Isdiyanti, Vera Wahyu Istiyani, Ambar Manasikana, Arina Nurrahmawati, Dwi Riana, Anita Yanuar Surya Putra