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All Journal Jurnal Ilmiah Akuntansi dan Humanika Jurnal Akuntansi Jurnal Ekonomi dan Bisnis Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi EKONOMIS : Journal of Economics and Business PRIVE: Jurnal Riset Akuntansi dan Keuangan Kajian Bisnis STIE Widya Wiwaha JURNAL EKONOMI SAKTI (JES) Jurnal E-Bis: Ekonomi Bisnis Jurnal Riset Manajemen dan Bisnis Jurnal Literasi Akuntansi Journal Competency of Business Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Akuntansi Dan Manajemen JCSE: Journal of Community Service and Empowerment
Teguh Erawati
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

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Digital Pemasaran dan Inovasi Desain Sebagai Faktor Yang Menentukan Daya Saing UMKM Batik Kulon Progo Sugiyamin; Teguh Erawati; Deddy Setyawan; Nugroho Heri Cahyono
JCSE: Journal of Community Service and Empowerment Vol. 6 No. 2 (2025): JCSE Oktober 2025
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/n1r91r70

Abstract

This study examines the influence of digital marketing and design innovation on the competitiveness of batik MSMEs in Kulon Progo Regency. Challenges faced by MSMEs include a lack of design innovation, suboptimal use of digital marketing, low productivity of local wisdom-based motifs, and inadequate management of intellectual property rights. The study used a participatory approach involving material delivery, discussions, case studies, and financial simulations. The results indicate that the training successfully improved MSMEs' capabilities in social media management, live selling, and website creation. Design innovation also developed with the emergence of new motifs, the development of contemporary batik techniques, and improved IPR management. However, obstacles remain, such as an ineffective design team and incompletely integrated digital marketing. Recommendations for this study include strengthening the design team, optimizing digital strategies, utilizing AI-based design technology, and long-term follow-up research.
Co-Authors Angela Yuanita Seku Wea Anika Novitasari Anita Primastiwi Antonius Sahaduta Hamanay Beatrix Yarsilva Jega Budi Gunawan Cicilia Juari Danang Kurniawan, Danang Deddy Setyawan Dewinda Amalia Syahputeri Dinda Ayu Nur Anisa Dita Nur Raifah Epsilandri Septyarini Icha Felicia Jove Vernando Kristianus Ronaldo Jemani Maria Barek Welan Muhammad Hafizh Ilham Novitawati, Sasa Nugroho Heri Cahyono Nur Anita Chandra Putry Safira Nurul Fajriati Salsabila, Unik Hanifah Sisilia Stefani Wuarlela Sri Mairani Julina sugiyamin Sukma Mindra Susanti Susanti Uum Helmina Chaerunisak Widia Astuti Wihastinelahi Wihastinelahi Yunita Dete