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Edukasi Manajemen Keuangan Keluarga Dalam Mengatasi Kemiskinan Ekstrim Di Desa Mekar Baru Samosir, Hasrat Efendi; Harahap, Maulana Alghofari; Wardani, Putri; Hasibuan, Ilaika Fauziah Abdi; Salsabyila, Siti Nur; Nasution, Khairani Fitriah; Divany, Adelia; Bilqish, Alifia; Diningrum, Aulia
Jurnal Abdi Mas Adzkia Vol 5, No 1 (2024): Agustus- Desember 2024
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/adzkia.v5i2.21601

Abstract

Poverty is a problem faced by many countries in the world, especially developing countries. One of the main goals of these countries. Indonesia is alleviating poverty and improving people's welfare. Indonesia as a developing country has implemented a national strategy to reduce extreme poverty through various alleviation programs. One of the efforts made is through family financial management education, which is carried out by the KKN 72 Group in Mekar Baru Village. This educational activity involves two main stages: preparation and social analysis, and program implementation. This education is focused on family financial management, especially through investment, with detailed explanations regarding the concept, reasons, objectives and benefits of investment, types of investment that are suitable for lower middle class economic communities, risks that may be faced, and the right time to invest. Based on the results of the activity, it was found that participants understood the importance of family financial management, this activity had the potential to help overcome extreme poverty in Mekar Baru Village, and was able to reduce the level of illegal investment fraud which was growing rapidly.
UTILIZATION OF INFORMATION MEDIA IN FORMING THE IMAGE OF POLITICIANS/POLITICAL PARTIES Khairah, Nona; Katimin, Katimin; Samosir, Hasrat Efendi
JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Vol 10, No 1 (2025)
Publisher : Progam Studi Ilmu Perpustakaan UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jipi.v10i1.24290

Abstract

The use of mass media and social media has become one of the main strategies in the image of politicians and political parties in this digital era. The development of information technology, especially the internet and social media, allows political communication to take place faster, more interactively, and more accessible to various groups of society. This article aims to analyze the role of information media in shaping political image through a qualitative approach with a literature review method . This study collects, analyzes, and synthesizes various relevant literature sources, such as books, journal articles, and seminar papers, to understand how politicians and political parties use media as a tool for communication, branding , and political image. The results of the study show that mass media, although still having a significant role, is increasingly being replaced by social media which offers politicians the convenience of building personal branding and interacting directly with voters. Political image building through these two types of media not only functions to shape public perception, but also to manage public opinion and influence political decisions. Social media, in particular, provides an opportunity for politicians to build an image that is more personal and responsive to the needs of the community. This study also discusses various communication theories that explain the influence of mass media on political behavior, such as reinforcement theory , agenda setting, priming, framing , and direct effect theory .