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All Journal JIPI (Jurnal Ilmu Perpustakaan dan Informasi)
Khairah, Nona
Program Doktoral Komunikasi Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sumatera Utara
Library & Information Science

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UTILIZATION OF INFORMATION MEDIA IN FORMING THE IMAGE OF POLITICIANS/POLITICAL PARTIES Khairah, Nona; Katimin, Katimin; Samosir, Hasrat Efendi
JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Vol 10, No 1 (2025)
Publisher : Progam Studi Ilmu Perpustakaan UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jipi.v10i1.24290

Abstract

The use of mass media and social media has become one of the main strategies in the image of politicians and political parties in this digital era. The development of information technology, especially the internet and social media, allows political communication to take place faster, more interactively, and more accessible to various groups of society. This article aims to analyze the role of information media in shaping political image through a qualitative approach with a literature review method . This study collects, analyzes, and synthesizes various relevant literature sources, such as books, journal articles, and seminar papers, to understand how politicians and political parties use media as a tool for communication, branding , and political image. The results of the study show that mass media, although still having a significant role, is increasingly being replaced by social media which offers politicians the convenience of building personal branding and interacting directly with voters. Political image building through these two types of media not only functions to shape public perception, but also to manage public opinion and influence political decisions. Social media, in particular, provides an opportunity for politicians to build an image that is more personal and responsive to the needs of the community. This study also discusses various communication theories that explain the influence of mass media on political behavior, such as reinforcement theory , agenda setting, priming, framing , and direct effect theory . 
PUBLIC SENTIMENT TOWARDS VEILED PREACHERS: A STUDY OF THE FUNCTION OF ISLAMIC COMMUNICATION BASED ON THE QURAN Khairah, Nona; Abdullah, Abdullah
JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Vol 10, No 2 (2025): In Press
Publisher : Progam Studi Ilmu Perpustakaan UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jipi.v10i2.24292

Abstract

This study aims to examine public sentiment towards niqab-wearing preachers and the challenges and opportunities for niqab-wearing preachers in preaching and to examine the function of Islamic communication based on the perspective of the Qur'an. The approach used is qualitative-descriptive with field research methods through in-depth interviews, observations, and documentation studies. The study was conducted in Gang Sukadamai Tengah, Kelambir V, with six informants consisting of niqab-wearing preachers and the local community. The results of the study indicate that public sentiment towards niqab-wearing preachers is ambivalent, including positive and negative biases. Positive bias appears in the form of appreciation for piety, consistency in religion, and increased information on preaching. Conversely, negative bias includes the assumption that the niqab is a symbol of foreign culture, is associated with radicalism, and is considered to create social distance. Despite facing challenges in the form of stigma and social prejudice, niqab-wearing preachers still have strong opportunities for preaching through consistency of values, strong religious symbols, and an inclusive and polite communication approach. This study concludes that the effectiveness of the communication of the da'wah of the veiled da'ah is very dependent on the ability to balance religious symbols with social openness, as per the principle of rahmatan lil alamin in the Qur'an.
Co-Authors Abdullah, Abdullah Katimin, Katimin Samosir, Hasrat Efendi