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All Journal MetaCommunication; Journal Of Communication Studies
Rafiqoh, Putri Ayu Hidayatur
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Social Sciences

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Implementation Of Digital Branding For Rural Tourism Development Rafiqoh, Putri Ayu Hidayatur; Widyakanti, Widyakanti
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i1.21997

Abstract

Rural tourism is a strategic step developed by the government to promote regional culture and improve the global economy. the development of rural tourism can be done through social media by promoting the concept of digital branding, but the fact is that the concept of digital branding is still rarely practiced by rural tourism actors. This research uses exploratory qualitative methods that aim to explore something new, which is not widely known by the public. It is found that to build digital branding, the actors need to pay attention to the keywords, captions and taglines used, identify the uniqueness of the tourist attraction to be featured in the content, and conceptualize the content material about telling experience. By applying these concepts, each destination can promote its uniqueness and characteristics through a digital media effectively.
Co-Authors Widyakanti Widyakanti