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All Journal JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Empowering Humanity Manajemen : Jurnal Ekonomi
Dwi Cahya, Agus
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Comparison of Work Motivation and Working Conditions to The Performance of Msmes Employees Before and During Covid-19 Dwi Cahya, Agus; Disfantoro, Bagus; Khusniah, Khusniah
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol 4, No 3 (2021): JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA)
Publisher : universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v4i3.11526

Abstract

“The purpose of this study was to compare the effect of work motivation and working conditions on the performance of MSME employees before and during the Covid-19 pandemic. The researcher uses a comparative research type with a quantitative approach. Techniques Data collection is done using a questionnaire with the linkert method. And the sampling technique used is to use a saturated sample (total sampling). The total sample obtained is 37 employees from several MSMEs. In the test of the effect of work motivation, work motivation has no significant effect on employee performance. Variable working conditions have a significant effect on employee performance. In the F test there is an influence between work motivation and working conditions on employee performance. And in the comparison test, there is a significant difference between work motivation and working conditions before and during covid-19. While in the employee performance variable there is no significant difference between employee performance before and during Covid-19”.
OVERCOMING THE PROBLEMS OG HEUVEL TRIBE OFFLINE STORE BASED ON 4P MARKETING AND IMPLEMENTING THE TEACHINGS OF TAMANSISWA Legiman; Ratnasari, Ayu; Fatoni, Rizal; of Ramadan, Star; Amandasari, Adellia; Kencana Dewi, Nawang; Dwi Cahya, Agus; Siripipatthanakul, Supaprawat
EMPOWERING HUMANITY Vol. 2 No. 2 (2024): Current Issues 4
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i2.218

Abstract

This community service program aims to apply the values taught by Ki Hadjar Dewantara Ngandel (trust), Kendel (courage), Bandel (perseverance), and Kandel (resilience) to improve the performance of the "Heuvel Tribe" clothing store, which has been experiencing a decline in sales at its physical location. The program took place from October 3-21, 2024, involving six participants who were enthusiastically engaged in each session. The materials provided were specifically designed to help address the challenges faced by the Heuvel Tribe. Collaboration with the store facilitated the delivery of solutions and strategies to increase sales, which were well received by store management. As a token of appreciation, Heuvel Tribe received a certificate recognizing their contribution to this community service program. Participants hope that this program can continue sustainably to support the growth of local businesses.
Pengaruh Perceived Quality Dan Brand Image Terhadap Purchase Intention Yang Dimediasi Oleh Brand Equity  (Studi Kasus Pada KFC Di Daerah Istimewa Yogyakarta) Welsa, Henny; Dwi Cahya, Agus; Sekar Dwifa, Rejeki
Manajemen: Jurnal Ekonomi USI Vol 5 No 2 (2023): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/3k9vtz87

Abstract

Purchase intention atau niat beli merupakan suatu hal yang berkaitan erat dengan pembelian. Niat beli seseorang tersebut dipengaruhi oleh berbagai faktor seperti perceived quality, brand image, dan brand equity.  Baik perceived quality, brand image, dan brand equity mempunyai peran masing-masing dalam mempengaruhi seseorang terhadap purchase intention. Berdasarkan pernyataan tersebut penulis melakukan sebuah penelitian dengan KFC sebagai objeknya. Adapun penelitian yang dilakukan bertujuan untuk mengetahui (1) apakah perceived quality berpengaruh terhadap purchase intention pada KFC yang ada di Daerah Istimewa Yogyakarta, (2) apakah brand image berpengaruh terhadap purchase intention pada KFC yang ada di Daerah IstimewaYogyakarta, (3) apakah perceived quality berpengaruh terhadap brand equity pada KFC yang ada di Daerah Istimewa Yogyakarta, (4) apakah brand image berpengaruh terhadap brand equity pada KFC yang ada di Daerah Istimewa Yogyakarta, (5) apakah brand equity berpengaruh terhadap purchase intention pada KFC yang ada di Daerah Istimewa Yogyakarta, (6) apakah perceived quality berpengaruh terhadap purchase intention yang dimediasi oleh brand equity, (7) apakah perceived quality berpengaruh terhadap purchase intention yang dimediasi oleh brand equity. Dalam penelitian ini menggunakan metode kuantitatif. Dimana data dalam penelitian berupa angka-angka yang diperoleh dari penyebaran kuesioner secara online. Adapun hasil dari penelitian menunjukkan bahwa variabel perceived quality, brand image, dan brand equity berpengaruh positif dan signifikan terhadap purchase intention. Selain itu perceived quality dan brand image berpengaruh positif dan signifikan terhadap brand equity. Serta brand equity mampu memediasi antara perceived quality terhadap purchase intention dan brand image terhadap purchase intention
Co-Authors Amandasari, Adellia AYU RATNASARI Disfantoro, Bagus Henny Welsa Kencana Dewi, Nawang Khusniah, Khusniah Legiman of Ramadan, Star rizal fatoni, rizal Sekar Dwifa, Rejeki Siripipatthanakul, Supaprawat