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ANALYSIS OF THE EFFECT OF SMART TOURISM TECHNOLOGY AND MEMORABLE TOURIST EXPERIENCE ON TOURIST LOYALTY WITH TOURIST SATISFACTION AS A MEDIATING VARIABLE Are, Robert La
International Journal Multidisciplinary Science Vol. 3 No. 1 (2024): February: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v3i1.1215

The involvement of innovative tourism technology in life, especially in tourism activities, plays a vital role in the process. Tourists use smart tourism technology devices to determine the destinations they want to visit. In line with this, tourists who utilize innovative tourism technology will have an impressive travel experience. All experiences tourists gain will later be expressed in images to immortalize their journey or positive comments or comments on innovative tourism technology media. These positive reviews indicate tourist satisfaction, where tourists get more results than expected. Tourists' satisfaction with innovative tourism technology and impressive experiences opens up opportunities for them to consistently use smart tourism technology devices and become more in-depth with information about areas they want to revisit or visit. This research aims to determine the influence of intelligent tourism technology and memorable tourism experiences on tourist loyalty, which is mediated by tourist satisfaction. This research uses a descriptive method with a quantitative approach through questionnaire instruments. The number of respondents used as data sources was 200 using the Probability Sample technique. This research uses Exploratory (Correlational Study), which aims to investigate a phenomenon that occurs or has yet to be explained well before. Data processing in this research used SEM PLS 4.0. The research results show that Smart Tourism Technology has yet to be proven to influence Tourist Satisfaction significantly. In contrast, a Memorable Tourism Experience is proven to influence Tourist Satisfaction significantly, and Tourist Satisfaction significantly influences Tourist Loyalty.

Visualizing Tourism Sustainability through Smart Tourism Technology in Lake Toba, Indonesia Are, Robert La; Hendratono, Tonny; Ihalau, John JOI; Bahri, Asep Syaiful; Rahmawati, Ema
Jurnal Syntax Transformation Vol 6 No 4 (2025): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v6i4.1077

Lake Toba, is one of the tourist destinations currently being developed into a leading destination in the North of Sumatera, Indonesia. With the cultural diversity of the Batak Tribe and its rich history, Lake Toba has become a popular destination for both domestic and international tourists. One of the key concepts implemented in this destination is the application of digital technology, such as online payment, online information, and online booking and reservation systems. This study analyses the impact of technology utilization on the well-being of tourists visiting Lake Toba. Focusing on smart tourism technology, this research explores the relationship between digital usage experience, memorable tourism experiences, revisit, and tourist recommendations. Data were collected through surveys of tourists who had visited Lake Toba. A quantitative analysis method was used to examine the relationships between variables. The results show that using smart tourism technology significantly enhances the tourist experience, positively affecting their intention to revisit and recommend the destination to others. Memorable tourism experiences also play a key role in improving the overall well-being of tourists. This research contributes to developing technology-based tourism strategies to enhance tourist satisfaction which will lead to revisit and recommendations, ultimately influencing tourist behavior.

Increasing the Loyalty of Tourists in Batulayang Bogor Tourism Village, West Java, Indonesia, with Operational Risk Management Mediated by Memorable Tourism Experience Bahri, Asep Syaiful; Sugiarto, Sugiarto; Hendratono, Tonny; Rahmawati, Ema; Are, Robert La
Asian Journal of Social and Humanities Vol. 3 No. 7 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i7.547

The impact of operational risk management on visitors' memorable experiences, intention to return, and intention to refer Batulayang Tourism Village is investigated in this study. The study tackles the important topic of how poorly managed operational risks, like subpar amenities and safety issues, impact visitor loyalty and pleasure. Effective risk management is crucial for preserving satisfying experiences and encouraging return visits in Indonesia's tourism industry, which is becoming more and more competitive. Research on operational risk management in rural tourism communities like Batulayang is still scarce, leaving a gap in our knowledge of its precise effects on rural destinations. Prior studies have concentrated on more general tourism contexts. This study is innovative because it uses a mixed-method approach to provide deeper insights into how risk management might enhance visitors' experiences and affect their future behavior. It focuses on operational risk management in rural tourism settings. In order to provide useful advice for tourist managers, the study aims to investigate how operational risk management affects visitors' intentions to return and promote the town. In order to support the sustainable growth of rural tourism in Indonesia, it is anticipated that the findings will assist tourism stakeholders in raising service quality, improving visitor happiness, and boosting industry competitiveness.

Luxury Transportation Innovations for Sustainability: Implementing of Research & Development Rahmawati, Ema; Sugiarto, Sugiarto; Hendratono, Tonny; Are, Robert La; Bahri, Asep Syaiful
Asian Journal of Social and Humanities Vol. 3 No. 7 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i7.548

This research focuses on the use of Artificial Intelligence (AI) and Virtual Reality (VR) in luxury tourism buses, specifically the Omah Sultan Juragan 99 Trans in Malang, East Java, Indonesia. The research and development (R&D) approach, supported by qualitative and quantitative data, aims to evaluate the effectiveness of AI and VR in enhancing the tourist experience. Through in-depth observations, interviews with key informants, and field trials, the study investigates various elements, such as smart technology, VR services, AI as a virtual guide, and the overall user experience. The findings show that the integration of AI and VR enhances the travel experience by providing personalized virtual tours, improving the service quality, and contributing to the sustainability of the luxury bus service. The study results suggest that AI and VR can play a pivotal role in modernizing tourism transportation by offering innovative, immersive, and interactive tourist experiences. The innovation of AI and VR in this context is a groundbreaking contribution to the tourism sector, addressing the emerging demand for personalized, high-tech travel services in luxury transportation. Future research can further explore the scalability of these technologies across different regions and tourism sectors to validate their broader applicability.

Increasing the Loyalty of Tourists in Batulayang Bogor Tourism Village, West Java, Indonesia, with Operational Risk Management Mediated by Memorable Tourism Experience Bahri, Asep Syaiful; Sugiarto, Sugiarto; Hendratono, Tonny; Rahmawati, Ema; Are, Robert La
Asian Journal of Social and Humanities Vol. 3 No. 7 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i7.547

The impact of operational risk management on visitors' memorable experiences, intention to return, and intention to refer Batulayang Tourism Village is investigated in this study. The study tackles the important topic of how poorly managed operational risks, like subpar amenities and safety issues, impact visitor loyalty and pleasure. Effective risk management is crucial for preserving satisfying experiences and encouraging return visits in Indonesia's tourism industry, which is becoming more and more competitive. Research on operational risk management in rural tourism communities like Batulayang is still scarce, leaving a gap in our knowledge of its precise effects on rural destinations. Prior studies have concentrated on more general tourism contexts. This study is innovative because it uses a mixed-method approach to provide deeper insights into how risk management might enhance visitors' experiences and affect their future behavior. It focuses on operational risk management in rural tourism settings. In order to provide useful advice for tourist managers, the study aims to investigate how operational risk management affects visitors' intentions to return and promote the town. In order to support the sustainable growth of rural tourism in Indonesia, it is anticipated that the findings will assist tourism stakeholders in raising service quality, improving visitor happiness, and boosting industry competitiveness.

Luxury Transportation Innovations for Sustainability: Implementing of Research & Development Rahmawati, Ema; Sugiarto, Sugiarto; Hendratono, Tonny; Are, Robert La; Bahri, Asep Syaiful
Asian Journal of Social and Humanities Vol. 3 No. 7 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i7.548

This research focuses on the use of Artificial Intelligence (AI) and Virtual Reality (VR) in luxury tourism buses, specifically the Omah Sultan Juragan 99 Trans in Malang, East Java, Indonesia. The research and development (R&D) approach, supported by qualitative and quantitative data, aims to evaluate the effectiveness of AI and VR in enhancing the tourist experience. Through in-depth observations, interviews with key informants, and field trials, the study investigates various elements, such as smart technology, VR services, AI as a virtual guide, and the overall user experience. The findings show that the integration of AI and VR enhances the travel experience by providing personalized virtual tours, improving the service quality, and contributing to the sustainability of the luxury bus service. The study results suggest that AI and VR can play a pivotal role in modernizing tourism transportation by offering innovative, immersive, and interactive tourist experiences. The innovation of AI and VR in this context is a groundbreaking contribution to the tourism sector, addressing the emerging demand for personalized, high-tech travel services in luxury transportation. Future research can further explore the scalability of these technologies across different regions and tourism sectors to validate their broader applicability.

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