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All Journal Ultimart: Jurnal Komunikasi Visual Cipta
Laurencia, Jessica
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Arts Humanities

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Denimalz Mascot Plush Design: A Study on Cute Character Design Principles Laurencia, Jessica
ULTIMART Jurnal Komunikasi Visual Vol 18 No 1 (2025): Ultimart: Jurnal Komunikasi Visual
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimart.v18i1.4152

Abstract

This research explores the role of visual design in enhancing the appeal of character mascots, especially cute characters. Cute mascots are often more favored by audiences, as seen in the evolution of characters like Mickey Mouse, whose design has become increasingly childlike, in line with the principles of Kindchenschema. While previous existing study has explored what visual elements make mascots appear cute, most studies examined different types of mascots. This research focuses on a single mascot series that has undergone several subtle design changes over the years, Denimalz, a mascot of South Korean Pop Rock Band Day6. The research aims to identify which visual features make a character look cuter to audiences by using a mixed-methods approach. Data were collected through a survey of 129 participants including both fans and non-fans, along with open-ended questions, visual analysis of Denimalz plush versions, and a comparison with existing design theories. The findings show that facial expression and proportion or ratio are the two dominant features that determine cuteness. Future studies are recommended to explore cultural differences in cuteness perception, particularly how audiences from different regions interpret the same design elements. Keywords: cute character design, mascot, kindchenschema, Denimalz
Concept art for 2D animation film adaptation of short story Colorful Mind Putra, Juliana Suhindro; Yosela, Suksan; Laurencia, Jessica
Cipta Vol 2, No 3 (2024): Cipta
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/cipta.v2i3.2707

Abstract

The concept of short story titled 'Colorful Mind' is written in the third person. Its plot was inspired by the fact that education still prioritizes logic over all else and hence dismisses creative thinking.  This stigma drives children to choose logic-based academic disciplines over creative subjects, even if this is not their true calling. Using this issue as the story's moral, the production of the film 'Colorful Mind' intends to encourage children of this generation to pursue their love and calling for art without getting swayed by society's old-fashioned stigma. The concept art for 'Colorful Mind' hopes to communicate successfully to its viewers through its visual features by employing solid research and theories, so that the message of the story may be easily grasped to its target of 7-8-year-old children.
Co-Authors Alfiansyah Zulkarnain Melini, Ellis Putra, Juliana Suhindro Yosela, Suksan