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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Manajemen Komunikasi Pasundan International of Community Services Journal (PICS-J) Jurnal Pengabdian Masyarakat DEDIKASI
Affandi, Nur Ratih Devi
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Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences

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OPTIMIZING THE ROLE OF COMMUNITY SELF-HELP GROUP INUTILIZING NEW MEDIA AS A PROMOTIONAL TOOL for THE POTENTIAL OF THE VILLAGE IN JALANCAGAK DISTRICT, SUBANG REGENCY Affandi, Nur Ratih Devi; Fitrananda, Charisma Asri
Pasundan International of Community Services Journal (PICS-J) Vol. 5 No. 1 (2023): Volume 05 Number 01 June 2023
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The potential of a village, including its natural resources and human resources, can be harnessed and developed into a tourist village in various sectors such as economics, education, social, and environment. The development of village potential involves the collaboration between the community and the government, with Jalancagak District in Subang Regency being one of the locations that has diverse village potential, such as tea plantations, waterfalls, amusement parks, and hot springs. To optimize the village potential, the involvement of Community Self-Help Groups (KSM) is crucial. KSM is a solidarity movement organization that focuses on socioeconomic development through community empowerment. In order to enhance the performance and capacity of KSM, mentoring from partners is necessary, particularly in promoting the village potential using new media to overcome partner-related issues. The purpose of this Community Service (PKM) activity is to stimulate partners in determining strategies for utilizing new media, conducting promotions in forums, using hashtag strategies, implementing SEO, involving influencers, and leveraging special moments. The methods used include analyzing the potential issues in the village, providing guidance on new media and its utilization, mentoring the creation of effective village promotional content, and creating promotional content on various new media platforms such as Instagram, YouTube, and TikTok with direct involvement of KSM.The conclusion of this activity indicates that the stimulation, materials, and direct mentoring provided are engaging and eagerly anticipated, providing KSM members with a platform to explore and promote the village potential using new media. Keywords: The potential of village, Community Self-Help Groups, New Media
Optimalisasi Peran KSM Desa Jamaras Dalam Penyuluhan PHBS Melalui Teknik Komunikasi Persuasif Fitrananda, Charisma; Affandi, Nur Ratih Devi; Aulia, Salma Huda; Mustika, Febrianty Ajeng
Jurnal Pengabdian Masyarakat DEDIKASI Vol 3 No 02 (2022): Jurnal Pengabdian Masyarakat DEDIKASI
Publisher : LP4M STIKes Karsa Husada Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33482/ddk.v3i02.48

Abstract

Environmental health problems that exist in Jamaras Village, Jatihandap Village, Mandalajati District, Bandung City are one of the reasons for inaccurate communication, and make issues such as dengue fever, stunting children, lack of clean water and others occur because of uneven health information to the public. For several environmental health cases, the Non-Governmental Organization in Jamaras Village felt that it was not optimal to communicate to invite the community to maintain the cleanliness and health of the environment. Many people still do not want to participate in cleaning their environment, so dengue fever mosquitoes breed in various places. The purpose of this service is to provide training in effective persuasive communication techniques for KSM in counseling on Healthy Clean Lifestyles (PHBS). Partners in this service are the Jamaras Village Community Self-Help Group which contains youth groups, family welfare empowerment and the Boy Loves the Environment (Bocil). This mentoring activity is carried out by solving communication problems in the field with several solutions, providing materials on persuasive communication techniques and conducting practical counseling simulations.
KOMUNIKASI LINGKUNGAN BERBASIS EKOFEMINISME DALAM PENGELOLAAN SAMPAH PERKOTAAN Ardianti, Dhini; Affandi, Nur Ratih Devi; Indry, Cindy Witria
Linimasa : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2026): Januari 2026
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v9i1.41277

Abstract

Waste management remains a critical urban challenge in Indonesia, particularly in Bandung City, where increasing waste generation demands community-based solutions. Women often play a central role in household and community waste practices, yet their contributions are frequently overlooked. This study adopts an ecofeminist perspective, which links women’s roles with environmental sustainability, to examine their strategic position in addressing waste management issues. The research aims to explore the movements and activities of women waste activists in Bandung, analyze the communication strategies they use to raise public awareness, and propose a model of environmental communication grounded in ecofeminism. Employing a qualitative method with an action research approach, the study emphasizes participatory and collaborative processes. Data were collected through observation, literature review, and in-depth interviews with women activists from several Bandung communities, including Mandalajati, Sumur Bandung, Wates, Jamaras, Cibunut, and Antapani Tengah. Informants were selected purposively, and data analysis followed Miles and Huberman’s interactive model, with triangulation ensuring data validity. The findings reveal that women act as key agents in sorting, processing, and recycling waste. Their communication practices are rooted in values of care, sustainability, and collective responsibility, which enable them to build environmental awareness and influence behavioral change in their communities. Communication strategies identified include direct education, the use of community media, environmental campaigns, and role modeling in everyday life. The study concludes with the formulation of an ecofeminist-based environmental communication model, positioning women as pivotal change agents and emphasizing that sustainable waste management requires inclusive communication and active female participation at the local level.
KOMUNIKASI DAKWAH PEMUDA HIJRAH Affandi, Nur Ratih Devi; Octavianti, Meria
Manajemen Komunikasi Vol 3, No 2 (2019): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.837 KB) | DOI: 10.24198/jmk.v3i2.20492

Abstract

Pemuda Hijrah yang lebih dikenal dengan “shift” merupakan sebuah komunitas dakwah yang berhasil mengajak remaja Kota Bandung mengisi kebutuhan rohani dengan datang ke mesjid. Bukan hanya melakukan kajian, tetapi Pemuda Hijrah kerap melakukan kegiatan lain yang berkaitan dengan anak muda dengan nuansa Islami.Penelitian ini berupaya untuk mengetahui dan menganalisis komunikasi dakwah yang dilakukan oleh Pemuda Hijrah, yang meliputi sumber komunikasi, pesan yang disampaikan, media yang digunakan, dan perubahan sikap yang terjadi di kalangan anak muda Kota Bandung.Metode penelitian kualitatif dipilih untuk penelitian ini dengan pendekatan studi kasus deskriptif. Teknik pengumpulan data primer dilakukan dengan wawancaradanobservasilangsung, sedangkan data sekunder diperoleh melaluti studi literatur yang dilakukan pada berbagai sumber bacaan yang relevan dengan topik penelitian. Hasil penelitian menunjukkan bahwa dengan komunikasi dakwah yang dilakukan PemudaHijrah di kalangan anak muda kota Bandung dapat mengubah pemikiran anak muda akan adanya suatu kajian dan dapat pula merubah sikap mereka untuk antusias datang kekajian Pemuda Hijrah. Komunikasi dakwah yang digunakan menggunakan media yang tepat dan mengikuti gaya anak muda akan tetapi tetap dalam aturan Islam.
Co-Authors Aulia, Salma Huda Dhini Ardianti Fitrananda, Charisma Fitranandan, Charisma Asri Indry, Cindy Witria Meria Octavianti, Meria Mustika, Febrianty Ajeng