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All Journal Pasundan International of Community Services Journal (PICS-J) Jurnal Pengabdian Masyarakat DEDIKASI
Affandi, Nur Ratih Devi
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OPTIMIZING THE ROLE OF COMMUNITY SELF-HELP GROUP INUTILIZING NEW MEDIA AS A PROMOTIONAL TOOL for THE POTENTIAL OF THE VILLAGE IN JALANCAGAK DISTRICT, SUBANG REGENCY Affandi, Nur Ratih Devi; Fitrananda, Charisma Asri
Pasundan International of Community Services Journal (PICS-J) Vol. 5 No. 1 (2023): Volume 05 Number 01 June 2023
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The potential of a village, including its natural resources and human resources, can be harnessed and developed into a tourist village in various sectors such as economics, education, social, and environment. The development of village potential involves the collaboration between the community and the government, with Jalancagak District in Subang Regency being one of the locations that has diverse village potential, such as tea plantations, waterfalls, amusement parks, and hot springs. To optimize the village potential, the involvement of Community Self-Help Groups (KSM) is crucial. KSM is a solidarity movement organization that focuses on socioeconomic development through community empowerment. In order to enhance the performance and capacity of KSM, mentoring from partners is necessary, particularly in promoting the village potential using new media to overcome partner-related issues. The purpose of this Community Service (PKM) activity is to stimulate partners in determining strategies for utilizing new media, conducting promotions in forums, using hashtag strategies, implementing SEO, involving influencers, and leveraging special moments. The methods used include analyzing the potential issues in the village, providing guidance on new media and its utilization, mentoring the creation of effective village promotional content, and creating promotional content on various new media platforms such as Instagram, YouTube, and TikTok with direct involvement of KSM.The conclusion of this activity indicates that the stimulation, materials, and direct mentoring provided are engaging and eagerly anticipated, providing KSM members with a platform to explore and promote the village potential using new media. Keywords: The potential of village, Community Self-Help Groups, New Media
Optimalisasi Peran KSM Desa Jamaras Dalam Penyuluhan PHBS Melalui Teknik Komunikasi Persuasif Fitrananda, Charisma; Affandi, Nur Ratih Devi; Aulia, Salma Huda; Mustika, Febrianty Ajeng
Jurnal Pengabdian Masyarakat DEDIKASI Vol 3 No 02 (2022): Jurnal Pengabdian Masyarakat DEDIKASI
Publisher : LP4M STIKes Karsa Husada Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33482/ddk.v3i02.48

Abstract

Environmental health problems that exist in Jamaras Village, Jatihandap Village, Mandalajati District, Bandung City are one of the reasons for inaccurate communication, and make issues such as dengue fever, stunting children, lack of clean water and others occur because of uneven health information to the public. For several environmental health cases, the Non-Governmental Organization in Jamaras Village felt that it was not optimal to communicate to invite the community to maintain the cleanliness and health of the environment. Many people still do not want to participate in cleaning their environment, so dengue fever mosquitoes breed in various places. The purpose of this service is to provide training in effective persuasive communication techniques for KSM in counseling on Healthy Clean Lifestyles (PHBS). Partners in this service are the Jamaras Village Community Self-Help Group which contains youth groups, family welfare empowerment and the Boy Loves the Environment (Bocil). This mentoring activity is carried out by solving communication problems in the field with several solutions, providing materials on persuasive communication techniques and conducting practical counseling simulations.
Co-Authors Aulia, Salma Huda Fitrananda, Charisma Fitranandan, Charisma Asri Mustika, Febrianty Ajeng