Garuda - Garba Rujukan Digital

Rebranding LPP TVRI Melalui Logo Baru Asep Sugiarto; Febby Alpionita
Communicology: Jurnal Ilmu Komunikasi Vol 7 No 2 (2019): Communicology: Jurnal Ilmu Komunikasi, Volume 7 No 2 Desember 2019
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/Communicology.012.07

ABSTRACT Rebranding process undertaken by LPP TVRI through its creation of new logo has been undisclosed, specifically to millennials. This research aims to perceive the information about the objective, process, and as well to analyze the impact of rebranding process through the new logo. This research utilizes a main concept about rebranding process in accordance to Ahonen, M (2008) which comprises of four stages, namely analyzing, planning, implementation, and evaluation. The method used is descriptive qualitative research. The technique used is intrinsic study case supported by data collection technique by conducting an in-depth interview, observation, and literature study. One key interviewee and four other interviewees are chosen using purposive technique. The result of this research shows that the objective of rebranding of LPP TVRI by creating a new logo is to mobilize the public perception to a positive image of corporate identity. The new logo-rebranding attempt is consisted of four stages, first is analyzing to know the state of affair of the corporate. Second, it takes planning which ensues two strategies. They are re-positioning, which it used to be merely a single platform and turns out it becomes a media that unites the multiplatform, and re-design of TVRI logo with the assistance of DMID brand consultant service. Third, implementation that can be evidenced through a show called New Logo Launching TVRI. Fourth, it ends with evaluation which has not done completely yet. The aftermath of new logo-rebranding process is to create a betterment of TVRI image, escalates the rating and numbers of audience, performance, and public perceptions. The conclusion of this research is the implementation attempted by TVRI by launching a brand-new logo is inefficacious, it hasn’t reached to all levels of population. The suggestion offered by this research is TVRI to directly involve millennials as they are the main targets of the corporate brand acknowledgement. Other than that, corporate is advised to execute a publication strategy through social media with impressive and consistent contents. Keywords: Rebranding; Image; Logo

Konstruksi Realitas Sosial Perempuan Melalui Iklan Youtube Sariayu Color Trend 2020 Inspirasi Sumba Monica Mezia Viranti; Asep Sugiarto
Communicology: Jurnal Ilmu Komunikasi Vol 8 No 2 (2020): Communicology: Jurnal Ilmu Komunikasi, Volume 8 No 2 Desember 2020
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.020.09

ABSTRACT The purpose of this research is to explain how mechanism of construction about woman in cosmetic product Youtube advertisement.This research used constructivist paradigm Semiotics Model of Roland Barthes as its visual analysis method. There were three main findings of this research (1) Denotation of this ads is to innsipe Indonesia woman to o dare to explore with the color of the makeup on their faces to become as beautiful as Sumba Island; (2) Connotation of this advertisement further emphasizes racial inequality in the Indonesian cosmetic market, where only women of the Mongoloid and Austronesian race who are categorized as beautiful use makeup and become the main commodity target of the cosmetics market, not the Melanesian race; (3) The myth that develops among Indonesian women in physical beauty is meant by accentuating white skin, slim body, having a tall posture, having long beautiful hair, sharp nose, sensual lips, and so on has grown into the social reality of women in Indonesia. Keywords: Constructivism, Semiotics, Woman ABSTRAK Tujuan dari penelitian ini adalah untuk menjelaskan bagaimana mekanisme konstruksi tentang wanita dalam iklan produk kosmetik di Youtube. Penelitian ini menggunakan paradigma konstruktivis Model Semiotika Roland Barthes sebagai metode analisis visualnya. Ada tiga temuan utama dari penelitian ini (1) Denotasi iklan ini adalah untuk menggoda wanita Indonesia agar berani bereksplorasi dengan warna riasan wajah agar seindah Pulau Sumba; (2) Konotasi iklan ini lebih menekankan pada ketimpangan rasial di pasar kosmetik Indonesia, di mana hanya perempuan ras Mongoloid dan Austronesia yang dikategorikan cantik menggunakan makeup dan menjadi komoditas utama sasaran pasar kosmetik, bukan ras Melanesia; (3) Mitos yang berkembang di kalangan perempuan Indonesia dalam kecantikan fisik yang dimaksud dengan menonjolkan kulit putih, tubuh langsing, postur tinggi, rambut panjang indah, hidung mancung, bibir sensual, dan sebagainya telah berkembang menjadi realitas sosial perempuan di Indonesia. Kata Kunci: Konstruktivisme, Perempuan, Semiotika

KUALITAS KE PROFESSIONAL-AN PROFESI BIDANG KOMUNIKASI (Study Deskriptif Tanggapan User Terhadap Alumni Program Studi D3 Humas Universitas Negeri Jakarta) Wina Puspita Sari; Asep Sugiarto
Communicology: Jurnal Ilmu Komunikasi Vol 6 No 1 (2018): Communicology: Jurnal Ilmu Komunikasi, Volume 6 No 1 Juli 2018
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/Communicology.06.02

Asean Economic Community (AEC) impacts the area of employment become more competitive. Indonesia has to improve human resources through education. University has to create professional workers to compete with other ASEAN country labors. Prodi DIII Public Relations in Universitas Negeri Jakarta have graduated public relations diploma since 2007. They have worked in several communication industries as a public relations officer. We have to know how professional they are according evaluation of their managers. Indicators of professional status include 1. spesialized educational preparation to acquire unique knowledge and skill. 2. A body of theory-based knowledge, developed through research, that provides us principles of appropriate public relations practice. 3. Code of ethic and standards of performance established and enforced by a self governing association of colleagues. 4. Autonomy in practice and acceptance of personal responsibility by practitioners. 5. Recognition by the community of a unique and essential service. This research used qualitative perpective and descriptive method. Primery data are obtained by doing depth interview with key informan and informan. The results are our alumni do several pr activities in qualification of public relations competence schema from Lembaga Sertifikasi Profesi Public Relations Indonesia. They are in different level spread from junior, middle, expert or managerial according their working period. Evaluation of their managers are good. Our alumni have ability to finish their duties. They have good mental attitude. They never break the rules or cod of conduct. But they still have to practice a lot and guidance. The conclusions, the evaluation of alumni of UNJ DIII Public Relations are good. They are professional according their job descriptions but they still have to practice a lot. To increase the status, writer suggest to adjust our alumni with sertificate of competence from sertifications institutions of pr. Key Word : AEC, professional status, public relation profession

Penerapan Komunikasi Interpersonal pada Media Sosial : SMK N 1 Babelan Kabupaten Bekasi Jawa Barat Muria Putriana; Wina Puspitasari; Asep Sugiarto; Yuni A. Muharam; Tj. Darmawan
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 4 (2023): Desember : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i4.1507

This study aims to provide an understanding of the application of interpersonal communication through social media in a vocational high school environment, namely at SMK Negeri 1 Babelan, Bekasi Regency, West Java. The implementation steps given to SMK Negeri 1 Babelan, Bekasi Regency, are related to an aware understanding of media law to prevent the negative effects of social media, especially considering the current condition of the younger generation who are very active on social media, they must be equipped with knowledge of understanding content which can lead to social legal sanctions. to be wiser in using social media at an early age. The qualitative method is descriptive. Data was collected through observation, interviews, discussion forums and documentation. While the data analysis technique is presented in the form of narrative text through procedures namely coding, data reduction, data presentation, data triangulation, drawing conclusions and data analysis. The results show that the steps for implementing interpersonal communication are very comprehensive to help students and teachers of SMK Negeri 1 Babelan understand the importance of ethics in communicating online, especially when having to carry out activities with students online. Many teachers and students at SMK N 1 Babelan are active on various social media platforms so it is important for teachers and students to understand how to communicate properly and effectively. Poor communication on social media can negatively affect the image and reputation of a teacher, school or institution. As for the implications that need to be carried out related to understanding the law so that understanding about legal awareness of media is very important to prevent, the negative impact of social media is even greater when there is a lack of knowledge about understanding content which can lead to legal sanctions for the students themselves or the social environment.

Title

Found 4 Documents
Search

Abstract

Abstract

Abstract

Abstract

Title Search

Found 4 Documents Search

Abstract

Abstract

Abstract

Abstract

Title

Found 4 Documents
Search