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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Majalah Ilmiah UNIKOM JISIP: Jurnal Ilmu Sosial dan Pendidikan Petanda : Jurnal Ilmu Komunikasi dan Humaniora Inovasi Jurnal Pengabdian Masyarakat (IJPM) Hudan Linnaas: Jurnal Ilmu Sosial dan Humaniora
Yuliani, Magvira
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Peran Taklim Az-Zahra dan As-Syifa dalam Kegiatan Sosial di Lingkungan Permata Depok Regency Yuliani, Magvira; Rahmawati, Yulia
Inovasi Jurnal Pengabdian Masyarakat Vol 2 No 1 (2024): IJPM - April 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/ijpm.368

Abstract

Taklim merupakan sebuah kegiatan pembelajaran dan diskusi yang dilakukan dalam kelompok kecil atau komunitas dan berada di lingkungan masyarakat muslim dengan tujuan memperluas pengetahuan agama, memperkuat iman dan mempromosikan nilai moral dan etika dalam kehidupan sehari-hari. Fungsi lainnya selain pendidikan dan pembinaan adalah fungsi sosial. Taklim Az-Zahra dan As-Syifa adalah dua komunitas di Permata Depok Regency yang memiliki perhatian terhadap sosial di lingkungan perumahan dengan melakukan kegiatan bakti sosial tahunan yang diperuntukkan bagi para pekerja kelas ekonomi bawah di lingkungan perumahan dengan metode pendanaan crowdfunding dari lingkungan di Perumahan Permata Depok Regency. Crowdfunding adalah salah satu strategi pendanaan (fundraising) untuk memperoleh dana dengan menghubungkan antara taklim, ketua RT dan warga dalam pencapaian dana yang diperlukan dalam kegiatan bakti sosial yang diselenggarakan oleh kedua taklim tersebut. Taklim Az-Zahra dan As-Syifa berhasil mengumpulkan sejumlah Rp 35,8 juta dalam kegiatan bakti sosial di tahun 2024 dan mendistribusikan dalam bentuk 300 paket sembako serta uang kepada penerima manfaat.      
Pelatihan Literasi Digital Anak untuk Edukasi Keamanan dan Etika Digital Pelajar SD Muhammadiyah 12 Setia Budi Pamulang Rahmawati, Yulia; Yuliani, Magvira; Hariyati, Farida
Inovasi Jurnal Pengabdian Masyarakat Vol 2 No 2 (2024): IJPM - Agustus 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/ijpm.528

Abstract

Literasi digital sejak dini menjadi bagian penting dalam memberi pengetahuan dan pemahaman tentang pentingnya keamanan dan etika media sosial. Pemahaman literasi digital sangat penting bagi para siswa, karena dari potensi resiko digital konten, kontak, kondak dan kontrak pada anak sangat memungkinkan karena anak-anak terlalu asik bermain gawai atau smartphone. SD Muhammadiyah 12 Setiabudi Pamulang merupakan salah satu sekolah akreditasi A dengan tagline The Progressive School of Islam yang masih membutuhkan pemahaman terkait literasi digital untuk keamanan dan etika digital. Tujuan dari kegiatan ini adalah memberikan pelatihan literasi digital pada siswa SD Muhammadiyah 12 Setiabudi Pamulang yang dilakukan oleh tim Dosen FISIP UHAMKA dengan metode Komunikasi Informasi dan Edukasi, yakni ceramah dan diskusi. Hasil pelaksanaan menunjukan bahwa siswa memahami pentingnya keamanan dan etika digital, khususnya dalam games online. Para pelajar kelas 2 AlGhazali SD Muhammadiyah 12 Setia Budi Pamulang gemar bermain games dan penggunaannya masih dapat dibatasi atau diatur oleh orangtua atau gurunya.    
Strategi Digital Marketing A3 Steakhouse dalam Meningkatkan Brand Image di Platform Instagram Jamilah, Luthfiyah; Rahmawati, Yulia; Yuliani, Magvira
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 2 (2025): Juni 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i2.5466

Abstract

A3 Steakhouse adalah restoran premium di Jakarta Selatan yang menghadapi persaingan ketat dalam industri kuliner, sehingga membutuhkan strategi pemasaran inovatif untuk memperkuat brand image. Penelitian ini menganalisis strategi digital marketing A3 Steakhouse melalui Instagram dengan pendekatan kualitatif deskriptif dan paradigma konstruktivisme. Menggunakan Teori Komunikasi Simbolik, penelitian ini menyoroti peran simbol-simbol visual, caption, hashtag, dan interaksi digital sebagai media dalam membentuk persepsi audiens terhadap citra merek. Data diperoleh melalui wawancara mendalam, observasi akun @a3steakhouse, dan analisis konten digital. Hasil penelitian menunjukkan bahwa A3 Steakhouse secara konsisten membangun identitas merek premium melalui estetika visual, gaya bahasa persuasif, dan kolaborasi dengan influencer. Strategi digital marketing berbasis Instagram terbukti efektif dalam membangun brand image, namun membutuhkan inovasi dalam bentuk konten interaktif dan partisipatif guna meningkatkan keterlibatan dan loyalitas konsumen. Temuan ini juga memberikan referensi praktis bagi pelaku usaha kuliner dan akademisi dalam merancang strategi komunikasi yang relevan dengan karakteristik media sosial dan perilaku konsumen digital.n besar promosi bersifat satu arah dan mengarahkan audiens untuk datang langsung ke restoran.
Strategi Komunikasi Kreatif Produksi Take Me Out Indonesia Dalam Mempertahankan Rating Fatnurrahman, Muhammad Afif; Hariyati, Farida; yuliani, Magvira; Solihin, Olih
Majalah Ilmiah UNIKOM Vol. 22 No. 1 (2024): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v22i1.13428

Abstract

Take Me Out Indonesia is a reality TV show that brings together people who are looking for life partners. The format of the show involves several stages of introduction and challenges designed to help participants showcase their personalities and interests. The objective of this study is to analyze the strategies devised by the creative team of Take Me Out Indonesia to maintain its ratings. This study employs a qualitative approach with data collection techniques through interviews. The results of this study indicate that the production process of "Take Me Out Indonesia" involves creative strategies across pre-production, production, and post-production stages. "Take Me Out Indonesia" is a program that explores numerous romance and matchmaking stories aired on the MNCTV channel. The creative strategies implemented ensure that the production process runs optimally and achieves the expected ratings, thereby sustaining the show over the desired period. Key Words: Creative strategy, production, television
COMMUNITY EMPOWERING UNTUK PENINGKATAN PEREKONOMIAN DAN PEMBERDAYAAN PEREMPUAN MELALUI UMKM PT PLN (PERSERO) UIT JBB DI KOTA DEPOK Dewi, Meylinda Kumala; Yuliani, Magvira; Praptiningsih, Novi Andayani
Hudan Lin Naas: Jurnal Ilmu Sosial dan Humaniora Vol 6, No 1 (2025): Jurnal Hudan Linnaas Vol 6 No. 1, 2025
Publisher : Al-Amien Prenduan University, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/hudanlinnaas.v6i1.2101

Abstract

This article describes the formation of organizational communication of PT PLN UIT JBB to make a Srikandi program that is the result of the alignment of Community Empowering and Social and Environmental Responsibility (TJSL). This shows the participation of women in achieving the performance of a company. Of course this encourages the involvement of women in the issues to be studied because it illustrates the role and gender equality in a company and organization. This study aims to identify how Community Empowering PT PLN (Persero) UIT JBB empowers women through the UMKM program in Depok City and the impacts arising from the UMKM program on the economy of women in Depok City. This study uses the ACTORS theory by Cook & Macaulay as a concept for the implementation of Community Empowering and Corporate Social Responsibility (CSR). The approach used in this study is a qualitative descriptive approach with a case study method and thematic data analysis. In collecting data, this study uses in-depth interview techniques, observation, and documentation. The subjects in this study were Mrs. Dhini as the TJSL Division of PT PLN (Persero) UIT JBB and Single Parents. The results of the study illustrate that MSMEs run through PT PLN's Community Empowering are able to become an effort for women to improve the economy and end marginalization of women, especially in the realm of work. 
Experiential Marketing Communication of 33RPM Store in Efforts to Retain Vinyl Record Enthusiasts Rafaelino, Berwyn Muhammad; Mustiawan, Mustiawan; Yuliani, Magvira
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 3 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Juli)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i3.8946

Abstract

This study aims to analyze the marketing communication strategy using an experiential marketing approach implemented by 33RPM store in retaining vinyl record enthusiasts amidst the digitalization of the music industry. Employing a descriptive qualitative approach with a case study method, data were collected through in-depth interviews, observation, and documentation involving the store owner, staff, and customers. The results indicate that 33RPM integrates the five elements of experiential marketing: sense, feel, think, act, and relate into its marketing communication strategy. This approach successfully creates a holistic experience that engages the sensory, emotional, cognitive, behavioral, and social aspects of consumers. The store’s unique atmosphere, warm personal interactions, educational approach, interactive experiences, and involvement in the community are key factors in building customer loyalty. These findings affirm that experiential marketing communication is not only effective in attracting consumer attention but also in fostering long-term engagement, helping maintain the existence of physical stores amid the dominance of digital music services. However, this study is limited by the scope of its subject; therefore, future research is recommended to include a broader range of subjects for comparison, in order to produce more objective and comprehensive results.
Komunikasi Persuasif Live Streamer Akun TikTok @avoskinbeauty dalam Meningkatkan Direct Selling Irawan, Zahra Kesuma; Khohar, Abdul; Yuliani, Magvira
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 2 (2025): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i2.6233

Abstract

This research aims to understand the role of persuasive communication of live streamer TikTok account @avoskinbeauty in increasing Avoskin's direct selling. The research method used is a qualitative approach with a case study, involving in-depth interviews with live streamers and live streaming coordinator, as well as analysis on the content of the live streaming session. The AIDDA theory (Attention, Interest, Desire, Decision, Action) was applied as an analytical framework. The results showed that direct selling on the live streaming of the TikTok @avoskinbeauty account for the period February 15, 2025 - February 28, 2025 experienced significant fluctuations due to influence of several factors such as big campaigns, discount subsidies, flash sales, and persuasive communication skills of live streamers.
Co-Authors Abdul Khohar Dewi, Meylinda Kumala Fatnurrahman, Muhammad Afif Hariyati, Farida Irawan, Zahra Kesuma Jamilah, Luthfiyah Mustiawan Novi Andayani Praptiningsih Rafaelino, Berwyn Muhammad SOLIHIN, OLIH Yulia Rahmawati, Yulia