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PENGARUH HARGA, WORD OF MOUTH DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA CV. LAGAS JAYA BADUNG I Komang Arthur Mahendra; I Gde Agung Wira Pertama; Ida Ayu Agung Idawati
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.2.2022.103-111

Abstract

The purchase decision is an action taken by consumers in choosing a product from several alternative choices. This study entitled “The Influence of Price, Word of Mouth and Service Quality on Product Purchase Decisions at CV. Lagas Jaya Badung”. The purpose of this study was to determine and analyze the effect of word of mouth price and service quality on product purchasing decisions on CV. Lagas Jaya Badung both simultaneously and partially. The research data was collected using a questionnaire with a sample of 87 respondents. The research method uses quantitative analysis with multiple linear regression analysis techniques, hypothesis testing (F test and t test). Based on the results of the F test, price, word of mouth, and service quality simultaneously have a significant effect on product purchasing decision on CV. Lagas Jaya Badung. Based on the results of multiple linear regression analysis, the t test found that price, word of mouth and service quality partially have a positive and significant effect on product purchasing decisions on CV. Lagas Jaya Badung
Program Kemitraan Masyarakat Tentang Penyuluhan Manajemen Bisnis dan Sumber Daya Manusia Serta Pencatatan di Tantri Phala I Gde Agung Wira Pertama; I Nyoman Sutapa; Ni Luh Putu Mita Miati
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 2 (2022): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v4i2.312

Abstract

Tantri Phala is a trading company engaged in the business of trading traditional clothing. The business activities in Tantri Phala, apart from selling merchandise, are also making or producing their own items such as clothes, cloth and shade. Tantri Phala is managed directly by the owner, involving several employees such as employees at the cashier, production and marketing departments. The problems in this Tantri Phala are difficulties in managing the workforce, lack of understanding of accounting, lack of adequate tools for recording. From these problems, the time of service with the Community Partnership Program provides solutions in the form of providing labor management counseling, providing accounting counseling, providing counseling about basic prices. To carry out the implementation, starting from program implementation, evaluation, and partner participation. The targeted outputs are articles published in accredited national journals Abdi Journal: Journal of Community Service and Empowerment Padang State University, print or digital media, intellectual property rights, videos published on websites and books.
Organizational Commitment and Performance: The Moderating Role of Transformational Leadership Ni Nyoman Sri Rahayu Damayanti; I Gde Agung Wira Pertama; I Putu Budi Anggiriawan
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 8 No. 2 (2023): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v8i2.4740

Abstract

Individual performance is an important factor that can be a determinant of organizational performance. Individual performance is individual behavior at work that consistently contributes to the achievement of organizational goals. This shows that individual performance is under the individual's control. These conditions make individual performance one of the most important aspects to be traced in various organizations. Likewise in Private Higher Education (PHE) where the performance of employees will also contribute to organizational performance. The high number of PHE is a factor causing high competition between PHE. The novelty of this research is in the development of literature related to organizational commitment and individual performance by including transformational leadership as a moderator. In addition, this research was conducted in universities which have not been followed up much. This research is explanatory research using a survey design. The research samples were employees at Warmadewa University and Pendidikan Nasional University. The data analysis technique used is moderated regression analysis. The results of the study show that organizational commitment has a positive effect on individual performance. Further results show that transformational leadership moderates the relationship between organizational commitment and individual performance.