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All Journal HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Edueksos : Jurnal Pendidikan Sosial & Ekonomi JESI (Jurnal Ekonomi Syariah Indonesia) Journal of Management and Business Innovations Taqaddum : Community Service Journal Proceeding International Conference on Islamic Economics Community Services
Marliyah, Marliyah
Universitas Islam Negeri Sumatera Utara
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Taqaddum : Community Service Journal

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Training to Improve Customer Satisfaction by Developing Discount Pricing Marliyah, Marliyah; Alifatuzzahra, Nisa; Rahmah, Mutiara
Taqaddum: Community Service Journal Vol 1, No 1 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

In the business world, many companies offer similar goods or services, leading to intense competition. To stand out, companies must employ innovative strategies and effective promotions to attract customers. One common promotional strategy is offering discounts, which involves reducing the price of goods to make them more appealing to consumers. Discounts serve as a tool to increase consumer interest in purchasing a product within a specified time frame. Customer satisfaction, in this context, refers to the extent to which a customer's expectations and needs are met, particularly regarding the perceived value of the purchase. This study explores the effect of price cuts through discounts on customer satisfaction. The research was conducted using a situational approach, analyzing real-time customer responses and feedback during promotional periods in selected retail stores. Data was collected through direct observation and surveys, providing insights into consumer behavior and satisfaction levels related to discounted products.
Marketing Strategy of Gold Savings Products In Increasing The Number of Customers Marliyah, Marliyah; Rokan, Mustapa Khamal; Tia, Resa Shin; Putra, Irhamsyah
Taqaddum: Community Service Journal Vol 2, No 1 (2024): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Training develops to increase customer with strategy in marketing. Nowadays, every business is concerned about competition. To attract customers, business actors use various marketing techniques, one of which is providing high-quality products. This helps businesses see an increase in the number of clients they serve. This is important because, apart from having an impact on the growth or decline of the company, a well-designed marketing strategy also ensures that the company is ready to face any changes. This is the conclusion drawn from one of Lontaan, Mananeke, and Tawas' previous investigations (2019). In the contemporary business landscape, companies must progressively develop their existing businesses with well-designed marketing strategies to ensure their survival.
Co-Authors Alifatuzzahra, Nisa Anriza Witi Nasution Aqwa Naser Daulay Dharma, Budi Isnaini Harahap Kinanti, Mentari Lesmana, Angga Manurung, Alifia Nasya Niswan, Ramandha Nurhalita, Siti Nuri Aslami Nursantri Yanti Padillah, Fahmil Putra, Irhamsyah Putro, Sampurno Rahmah, Mutiara Ritonga, Suhairi Rokan, Mustapa Khamal Siregar, Pani Akhiruddin Tia, Resa Shin Yafiz, Muhammad