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Pangestu, Risvi
Universitas Indo Global Mandiri
Arts Social Sciences

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ANALISIS POSTER VIDEO KLIP LATHI : KAJIAN SEMIOTIKA FERDINAND DE SAUSSURE Sitompul, Anni Lamria; Patriansah2, Mukhsin; Pangestu, Risvi
Besaung : Jurnal Seni Desain dan Budaya Vol 6, No 1
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v6i1.1339

Abstract

Occasionally, communication continues to develop, ranging from the use of smoke signals, drums, paper inventions, telegraphs, telephones, computers, emails to the internet as a medium of communication. One of the communication media that is developing today is posters. Posters used to convey messages or information to the public are generally printed and placed in public area or through social media. The visual markings used by the designer in the poster are addressed to the public so that the public can understand the message and the purpose of the information. The use of poster visual marks from the video clip of the song "Lathi" which raises the theme of toxic relationships is very interesting to be traced, dissected and analyzed using a semiotic approach. Semiotics is the study of the science of the signs that exist in human life and the meaning behind the sign. The visual mark that will be raised for analysis in this paper is the sign system in the form of posters from the video clip of the song "Lathi" by Andy Andrians (Art Director of Lathi).
PENDEKATAN KRITIK SENI TERHADAP DESAIN POSTER KARYA NAUFAN NOORDIYANTO Putra, M. Edo Pratama; Pangestu, Risvi; Yulius, Yosef
Besaung : Jurnal Seni Desain dan Budaya Vol 6, No 1
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v6i1.1342

Abstract

Poster is a general term for a letter attached / placard. Posters are placards that are placed in public places, in the form of announcements or advertisements (Big Indonesian Dictionary, 1986: 679). Posters can be interpreted as a form of visual communication work for a wide audience in the format of writing and images, which are generally in the form of stickers on the wall with a communication range for the masses. This study analyzes the works of Naufan Noordiyanto's posters which include studies of the form of the work, design elements, messages and values contained in his poster works with an art criticism approach. Naufan Noordiyanto's poster works mostly on social and political themes, regarding identity, tolerance, equality, philosophy and things that are contemporary in nature. These works were created as a reflection of his experiences, thoughts, and current conflicts. Artist Naufan Noordiyanto has created many forms with changing forms. Many of the body parts that were deformed from the human figures he created appeared to be abnormal human forms. Of course, there is a message that designer Naufan Noordiyanto wants to convey through his works. As in his work, Marlina, which presents Naufan's self-disclosure of the consequences of a lack of equality for a person, and being isolated is sometimes preferable to being recognized through a set of norms in a system that can injure and negate. In this research, the writer uses mimesis theory, expressive theory, and objective / pragmatic theory.
Co-Authors Patriansah2, Mukhsin Putra, M. Edo Pratama Sitompul, Anni Lamria Yulius, Yosef