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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Economics and Business Letters Journal of Economics and Business (JECOMBI)
Maftuchach, Viniyati
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Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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The Influence Of Service Quality And Price On Customer Satisfaction Saputra, Aditya Dwi Ramdhani; Maftuchach, Viniyati
Journal of Economics and Business (JECOMBI) Vol. 6 No. 01 (2025): Journal of Economics and Business (JECOMBI), January 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumers seek affordable prices that meet their needs while leveraging new opportunities to ensure the service quality provided satisfies prospective customers. The purpose of this study is to examine the influence of service quality and price on customer satisfaction. The research population consists of customers at the JNE Sales Counter of PT Forty Resource, with a sample size of 100 respondents. The data analysis method employed is multiple regression using SmartPLS 4, utilizing Structural Equation Modelling (SEM). The study results indicate that service quality has a positive but not significant effect on customer satisfaction, while price has a positive and significant effect on customer satisfaction. The implications of this study suggest that better service quality and competitive pricing can enhance customer satisfaction, particularly at the Sales Counter of PT Forty Resource. The limitations of this study include a sample size of only 100 respondents and reliance solely on data analysis results. Future research is encouraged to further explore service quality, price, and customer satisfaction using different research methods, a broader sample, and alternative research instruments. The use of SmartPLS 4 distinguishes this study from previous research.
The influence of discounts, live online shopping on TikTok on purchasing decisions through product quality : (Case study of @camille beauty skincare products in DKI Jakarta Province) Mailani, Indah; Maftuchach, Viniyati; Wati, Lela Nurlaela
Journal of Economics and Business Letters Vol. 5 No. 3 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i3.481

Abstract

Advancement of digital technologies, internet usage is experiencing substantial growth. Technological advancement has significantly transformed contemporary commercial systems, especially free trade facilitated by electronic platforms (e-commerce). This study seeks to examine the impact of discounts and live shopping on TikTok on the purchasing decisions for Camille Beauty skincare items, with product quality serving as a mediating variable. Data was obtained from 170 respondents residing in Jakarta using a Likert scale-based questionnaire and employing quantitative methodologies with a causality approach. Analysis was conducted employing multiple linear regression approaches with SmartPLS 4.0. The research findings indicate that discounts positively and significantly affect product quality, however negatively and significantly influence purchasing decisions. Conversely, live shopping exerts a considerable adverse effect on product quality and purchasing choices. While product quality exerts a favorable effect, its impact on purchasing decisions is minimal. Mediation research indicated that discounts and live shopping did not significantly affect purchasing decisions when mediated by product quality. This research underscores the need to preserve product quality to cultivate consumer confidence and enhance the efficacy of promotional techniques to stimulate sales.
The impact of brand awareness, green marketing, and consumer behaviour on purchasing decisions: Empirical evidence from Bottled Water consumers in South Jakarta Ridoan, Ahmad; Rochman, Abdul; Maftuchach, Viniyati
Journal of Economics and Business Letters Vol. 5 No. 1 (2025): February 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i1.580

Abstract

The bottled water industry in Indonesia is experiencing rapid growth and increasingly fierce competition, in line with the growing public demand for hygienic and practical products. Additionally, consumer awareness of environmental and sustainability issues also influences purchasing preferences. However, there is a limited amount of empirical research that simultaneously examines the influence of brand awareness, green marketing, and consumer behaviour on purchasing decisions, particularly for AMDK products in urban areas. This study aims to analyse the influence of these three variables on purchasing decisions for Aqua products in South Jakarta. This study employs a quantitative approach using a survey method targeting 160 Aqua consumers selected through purposive sampling. Data were collected via questionnaires and analysed using validity and reliability tests, as well as multiple linear regression.The results indicate that brand awareness has the most significant influence on purchasing decisions, followed by green marketing and consumer behaviour. The research model explains 85.8% of the variation in purchasing decisions. The limitations of this study lie in its geographical scope and limited sample size, meaning the results cannot be generalised nationally.The main contribution of this study is to provide new empirical evidence regarding the integration of the three main variables in the context of the Indonesian bottled water industry, as well as offering practical recommendations for companies to strengthen their sustainability-based marketing strategies and brand reinforcement.
STRATEGI MENGELOLA KEUANGAN BAGI PELAKU USAHA KECIL VIA ONLINE DI KELURAHAN BUNGUR, KECAMATAN SENEN JAKARTA PUSAT Suryaningsih, Maria; Maftuchach, Viniyati; Ramdany, Ramdany; Rohman, Abdul; Andrianto, Usman; Rahman, Julia Fatia
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.23251

Abstract

Di era digital saat ini, peluang untuk memulai  usaha  kecil  secara  online  semakin  meningkat. Banyak  ibu  rumah  tangga  yang  ingin berperan   aktif  dalam   perekonomian   keluarga   dan  memanfaatkan kemajuan   teknologi   untuk menjalankan usaha kecil mereka melalui platform online. Usaha kecil ini mencakup berbagai jenis bisnis,  seperti  penjualan   produk  handmade,   layanan   konsultasi   online,  reseller   produk,   dan sebagainya.  Untuk mengoptimalisasi bisinis tersebut, perlu adanya pengetahuan mengenai pengelolaan dan strategi keuangan yang baik. Oleh karena itu, pengabdian  pada masyarakat  perlu digalangkan  yang bertujuan untuk mengidentifikasi  strategi sehingga dapat diharapkan membantu para ibu dalam mengelola keuangan mereka dengan baik. Ini merupakan bagian dari usaha  untuk  mengadopsi strategi  pengelolaan keuangan yang disiplin, memiliki perencanaan yang matang, dan melakukan pemantauan serta evaluasi secara berkala untuk memastikan efektivitasnya.Metode pelaksanaan PKM diantaranya dengan memberikan sosialisasi tentang strategi mengelola keuangan mengetahui dan memiliki wawasan tentang instrumen-instrumen keuangan yang jika dilaksanakan secara disiplin dapat menghindarkan mereka dari kesulitan mengelola keuangan dimasa depan, dengan cara ceramah pemaparan materi dan diskusi. Kegiatan ini berhasil mengumpulkan sebanyak 50 ibu pelaku usaha kecil yang beroperasi secara online yang ada di Kelurahan Bungur. Usia responden berkisar antara 25-45 tahun dengan berbagai latar belakang pendidikan. Hasil yang diperoleh dari pengabdian masyarakat ini diharapkan adalah meningkatnya pengetahuan dan pemahaman ibu-ibu sebagai pelaku usaha kecil secara online. Mengenai   pentingnya   pencatatan   dan   penyusunan   laporan   keuangan.   Untuk   lebih   lebih mengoptimalkan  kegiatan  ini  diperlukan  pelatihan  dan  pendampingan  berkelanjutan  berupa pembinaan dan pelatihan secara teknis proses pencatatan dan pembuatan laporan keuangan dalam mengelola keuangan mereka dengan lebih baik, meningkatkan keuntungan, dan mempersiapkan masa depan.
The impact of ease of use and promotion through purchase intention on the purchase decision Shopeepay e-wallet in Jakarta Maftuchach, Viniyati; Safitri, Kiki Eka
Journal of Economics and Business Letters Vol. 3 No. 6 (2023): December 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v3i6.264

Abstract

The problem in this study is the effect of ease of use and promotion on purchasing decisions through purchase intention as an intervening variable and aims to determine the effect of ease of use and promotion on purchasing decisions through purchase intention as an intervening variable that is carried out on shopeepay e-wallet users in Jakarta. This research design is causal by using primary data. The population in this study is shopeepay users in the Jakarta area. The sampling technique in this study used a purposive sampling technique, namely the sampling method with certain criteria while the sample used was 87. For data processing using Smart PLS statistical software. The results showed that the ease of use had a significant effect on purchasing decisions, the promotion variable had a significant effect on purchasing decisions, the convenience variable had no significant effect on purchase intention, the promotion variable had a significant effect on purchase intention, and the purchase decision variable had a significant effect on purchase intention. Meanwhile, the ease of use variable does not have a significant effect on purchase intention through purchasing decisions. And for the promotion variable has a significant effect on purchase intention through purchasing decisions. Therefore, it is expected that the company can pay more attention to the factors that influence purchasing decisions in order to increase the company's revenue and be able to survive in today's tight competition.
Co-Authors Abdul Rochman Abdul Rohman Andrianto, Usman Mailani, Indah Rahman, Julia Fatia Ramdany, Ramdany Ridoan, Ahmad Safitri, Kiki Eka Saputra, Aditya Dwi Ramdhani Suryaningsih, Maria Wati, Lela Nurlaela