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All Journal Jurnal Abdi Insani Bisnis Net : Jurnal Ekonomi dan Bisnis
Lestari, Putu Astri
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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PERAN WANITA NELAYAN DALAM PENGEMBANGAN INDUSTRI KRUPUK IKAN: PEMBERDAYAAN UNTUK PENINGKATAN PRODUKSI DI KELURAHAN SERANGAN Farhaeni, Mutria; Martini, Luh Kadek Budi; Lestari, Putu Astri
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1851

Abstract

Fish cracker UMKM is an inseparable part of the fishermen's family, has an important role in the family economy. Increasing the role of women through the development of productive economic businesses is one of the efforts to empower women in utilizing fishery resources, which has implications for increasing the income of fishermen's households. With the involvement of women in supporting the family economy, difficulties in meeting the needs of life can be reduced. This community service activity aims to improve knowledge and skills in processing fish cracker products. Community service activities were carried out in Serangan Village, South Denpasar District. The total number of participants who attended this activity was 7 (seven) people. The method used to solve the problem was to conduct socialization activities, training and mentoring of fish crackers as well as packaging, product labeling and content creation. The results achieved were an increase in knowledge, understanding and skills of participants in the field of fish skin cracker production process and packaging, attractive labeling and content creation on Instagram social media. Partners stated that this activity was in accordance with the needs of partners, namely being able to empower the community, especially fish skin cracker business owners in Serangan Village.
Pengaruh Social Media Marketing dan Green Marketing terhadap Repurchase Intention Fore Coffee di Kalangan Gen Z Kota Denpasar Kusdyatama, Samuel Yogi; Lestari, Putu Astri; Pratama, Gede Yudha Anugerah
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6812

Abstract

Perkembangan teknologi digital di Indonesia telah berubah secara signifikan di berbagai aspek, terutama dalam sektor pemasaran. Perubahan digital ini bukan hanya mencakup penerapan metode bisnis yang baru, namun juga berpengaruh dalam cara memasarkan sesuatu. Perubahan tersebut adalah dengan munculnya media sosial yang memungkinkan bisnis dapat berinteraksi dengan konsumen melalui konten yang relevan. Fenomena ini menciptakan peluang strategis bagi perusahaan untuk memanfaatkan media sosial sebagai alat pemasaran guna menjangkau konsumen. Penelitian ini bertujuan untuk mengidentifikasi dan mengevaluasi pengaruh dari penerapan pemasaran media sosial dan pemasaran hijau terhadap kecenderungan Generasi Z untuk membeli kembali produk Fore Coffee. Data yang digunakan dalam penelitian ini dikumpulkan melalui kuesioner. Dengan menggunakan teknik purposive sampling, sampel penelitian ini mencakup 100 responden yang memenuhi kriteria sebagai anggota Generasi Z di Denpasar dan sebelumnya pernah melakukan transaksi dari produk Fore Coffee minimal satu kali. Software SPSS digunakan untuk mengolah data yang terkumpul, meliputi analisis regresi linier berganda, uji asumsi klasik, dan uji instrumen data. Berdasarkan penelitian, faktor social media marketing dan green marketing berpengaruh positif serta signifikan terhadap repurchase intention produk Fore Coffee pada kalangan Gen Z di Kota Denpasar.
Co-Authors Farhaeni, Mutria Kusdyatama, Samuel Yogi Luh Kadek Budi Martini Pratama, Gede Yudha Anugerah