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COMMUNICATIVE FUNCTIONS AND THE MEANINGS OF SLOGANS IN PUBLIC SERVICE ADVERTISEMENTS Seli, Sastika; Damayanti, Tari; Syafitri, Dewi
E-Link Journal Vol 8 No 1 (2021): E-LINK JOURNAL
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/ej.v8i1.422

Abstract

This research aims at describing the communicative functions and the meaning of Slogans in Public Service Advertisements (PSA). This is a descriptive-qualitative research. The data derived from 20 PSA videos downloaded from Youtube. Then, they are collected through document analysis and analyzed with content analysis. There are only four types of meaning stated by Leech (1985) e.i 12 slogans with conceptual meanings, 7 slogans with connotative meanings, 7 slogans with affective meanings and 1 slogan with social meanings.  Based on the Illocutionary acts, some communicative functions found in PSA slogans are 1) to invite society to do something, 2) to inform people, 3) to report or to state something important, 4) to express emotion, and 5) to convince people doing something in the future.   Keywords: PSA slogans, communicative functions, language meaning, illocutionary act, speech act
PENGARUH PENGGUNAAN METODE BERNYANYI TERHADAP PENINGKATAN PENGUASAAN KOSAKATA BAHASA ARAB SISWA MADRASAH TSANAWIYAH Damayanti, Tari; Dardiri, Ahmad; Dzul Iman, Maman
Journal of Islamic Studies Vol 1 No 1 (2023): Journal of Islamic Studies (Juli)
Publisher : Journal of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61341/jis/v1i1.005

Abstract

The purpose of this study was to determine the ability of Arabic vocabulary in class VII students of MTS Al-Zaytun using the singing method and not, and to determine the effect of using the singing method on the madrasa students' ability to master Arabic vocabulary. In this quantitative study, researchers collected data using observation, testing, and documentation data collection techniques. The results showed that after the pretest and posttest obtained from the multiple sample t test for the experimental category with a t value of -13.124 <2.024. Thus Ho is rejected and H1 can be accepted. The conclusion is that the singing method greatly influences the improvement of Arabic vocabulary mastery of class VII students of MTS Al-Zaytun Indramayu.