Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal JURNAL ILMIAH FEASIBLE (JIF) Jurnal Ilmiah Manajemen Kesatuan
Hatmanti, Lusia Tria
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analisis Pengaruh Celebrity Endorse, Beauty Vlogger, Word Of Mouth, Dan Brand Image Terhadap Minat Beli Produk Emina Astuti, Sekar Meilana Kinanthi; Lukitaningsih, Ambar; Hatmanti, Lusia Tria
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 1 (2021): JIMKES Edisi April 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i1.439

Abstract

This study aims to determine the effect of Celebrity Endorse, Beauty Vlogger, Word Of Mouth and Brand Image on Purchase Intention for Emina Cosmetics products. This research is a quantitative research. The object of this research is the people of Yogyakarta City. The population of this study was 140 respondents. This research data obtained from individuals, by filling out a questionnaire. To find out the results of this study, researchers used validity tests, reliability tests, classical assumption tests, and multiple regression analysis and hypothesis testing. The results of data analysis with a significance of 0.05 show that the variables Celebrity Endorse and Beauty Vlogger have no significant effect on Purchase Intention, while the Word of Mouth and Brand Image variables have a significant effect on Purchase Intention. Keywords: Celebrity Endorse, Beauty Vlogger, Word of Mouth, Brand Image
Pengaruh Brand Image, Atribut Produk dan Presepsi Kualitas Terhadap Keputusan Pembelian Alfiana, Lela; Lukitaningsih, Ambar; Hatmanti, Lusia Tria
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 1 (2021): JIMKES Edisi April 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i1.440

Abstract

The research objective to be achieved is to analyze and explain the Brand Image, Product Attributes, Quality Perceptions of Purchasing Decisions in the People of Yogyakarta City. This research is a quantitative research. The population in this study were students of the Yogyakrta City Society. The data were collected by using a questionnaire method. The data analysis technique used is the validity test technique, the reliability of multiple linear regression which is supported by the t test, f test, and classical assumption test. The results of data analysis with a significance of 0.05 indicate that the variables brand image, product attributes, perceived quality have an effect on purchasing decisions Keywords: Brand Image, Product Attributes, Perceptions of Quality
Analisis Pengaruh Celebrity Endorser, Brand Image, Kualitas Produk Terhadap Keputusan Pembelian Produk Kosmetik Ms Glow Melalui Word Of Mouth Sebagai Variabel Mediasi Septiani, Indriyana; Udayana, IBN; Hatmanti, Lusia Tria
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 4 No 2 (2022): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v4i2.2022.110-121.23869

Abstract

Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh celebrity endorser, brand image, kualitas produk terhadap keputusan pembelian Produk Kosmetik Ms Glow Melalui Word Of Mouth Sebagai Variabel Mediasi. Penelitian ini tergolong penelitian kuantitatif. Metode pengumpulan data menggunakan metode angket, sedangkan teknik analisis data menggunakan analisis regresi berganda dan uji sobel test. Hasil analisis regresi menjelaskan celebrity endorser berpengaruh positif terhadap word of mouth dengan thitung = 10,770  > ttabel = 1,981. Brand image berpengaruh positif terhadap word of mouth dengan thitung = 6,911> ttabel = 1,981. Kualitas produk berpengaruh positif terhadap word of mouth dengan thitung = 2,671 > ttabel = 1,981. Word of mouth berpengaruh positif terhadap keputusan pembelian dengan thitung = 10,770  > ttabel = 1,981. Celebrity endorser berpengaruh positif terhadap keputusan pembelian dengan thitung = 3,336 > ttabel = 1,981. Brand image berpengaruh positif terhadap keputusan pembelian dengan nilai thitung = 2,550  > ttabel = 1,981. Kualitas produk berpengaruh positif terhadap keputusan konsumen dengan thitung = 2,099 > ttabel = 1,981. Hasil perhitungan sobel test menunjukkan bahwa World of Mouth memperkuat pengaruh celebrity endorses terhadap keputusan pembelian dengan nilai z = 2,179 > 1.96, World of Mouth memperkuat pengaruh brand image terhadap keputusan pembelian dengan nilai z = 5,802 > 1.96 dan World of Mouth memperkuat pengaruh kualitas produk terhadap keputusan pembelian dengan  nilai z = 2,618 > 1.96.
Co-Authors Alfiana, Lela Ambar Lukitaningsih Astuti, Sekar Meilana Kinanthi IBN Udayana, IBN Septiani, Indriyana