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All Journal Jurnal Pengabdian Kepada Masyarakat Mores: Jurnal Pendidikan Hukum, Politik dan Kewarganegaran
Rahayu, Hanny
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Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Peran Pemasaran Digital dalam Meningkatkan Daya Saing Produk Olahan Mangga di Desa Jembarwangi, Sumedang Jawa Barat Sikki, Nurhaeni; Ratna Deli Sari; Rachmawati, Eva; Rahayu, Hanny; Gunawan, Yanyan; Aisyah, Sitti Nur; Rachmansyah, Farhan
Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/pkm.v5i3.4169

Abstract

Jembar Wangi Village, located in Tomo District, Sumedang Regency, West Java, holds significant potential as a center for gedong gincu mango production. However, a large volume of rejected mangoes that do not meet market standards leads to environmental problems due to fruit spoilage. This study aims to identify solutions for processing rejected mangoes through community empowerment based on micro-enterprises. The methods employed include community service by university students (KKN) and training programs funded by the 2024 DRTPM PKM Grant and the 2025 Competitive Grant from Sangga Buana University. The training covered mango chip production, packaging, business administration, and marketing. The results indicate an increase in production capacity through the provision of equipment such as vacuum fryers, slicing machines, and storage facilities. Furthermore, active participation of local women’s groups in the production process increased significantly. The discussion focuses on community empowerment—particularly among women farmers—and the challenges in marketing, which still rely on conventional methods. Product development strategies involving digital marketing (e-commerce and village websites) and trademark registration show potential to expand market reach and strengthen local product identity. This program has had a positive impact on women's economic empowerment and has contributed to sustainable community welfare. The findings can serve as a replicable model for local economic empowerment in other.
PENGEMBANGAN KARAKTER SISWA MELALUI PENDIDIKAN KEWARGANEGARAAN Rahayu, Hanny
Mores: Jurnal Pendidikan Hukum, Politik, dan Kewarganegaraan Vol. 2 No. 2 (2020): Pendidikan Karakter dalam Pendidikan Kewarganegaraan
Publisher : STKIP Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37742/mores.v2i2.28

Abstract

Penelitian ini dilandasi oleh teori civic education (Cogan), citizenship education continuum (David Kerr). Good character yang meliputi moral knowing, moral feeling, dan moral action (Thomas Lickona). Penelitian ini bertujuan untuk menggali dan mengkaji informasi tentang pengembangan karakter siswa melalui Pendidikan Kewarganegaraan di SMK Bandung Barat 2 Cihampelas Kabupaten Bandung Barat. Pendekatan penelitian ini adalah kualitatif dengan metode studi kasus, untuk mengungkapkan dan memahami kenyataan-kenyataan yang terjadi secara intensif dan mendalam berkenaan dengan fenomena di atas. Teknik pengumpulan data dan informasi dilakukan melalui wawancara, observasi partisipan dan non-partisipan, studi dokumentasi, dan studi literatur. Dalam membuat silabus dan RPPharus memuat nilai-nilai sikap dan perilaku agar kelak mereka menjadi individu atau warga negara mempunyai potensi yang diharapkan, baik dilingkungan sekolah maupun di luar sekolah. Sekolah harus mengembangkan proses pembelajaran yang bermakna yang disesuaikan dengan budaya sekolah tersebut dan hal tersebut harus ditunjang dengan adanya sarana dan prasarana yang baik sehingga proses pembelajaran siswa menjadi nyaman.    
Co-Authors Aisyah, Sitti Nur Eva Rachmawati Gunawan, Yanyan Rachmansyah, Farhan Ratna Deli Sari Sikki, Nurhaeni